The Full-Time Training in Anaheim (FTTA) is an internationally-recognized non-profit offering a two-year, post-graduate faith-based program. Through the curriculum, students learn and grow in life, truth, service, and character. Experiences gained include, but are not limited to: leadership and teamwork through group services, character building and interpersonal skills through practical applications of spiritual content, as well as local and international community outreach and network. • Practiced public speaking weekly to 250+ other students in the program• Coordinated finances, itineraries, communication, and outreach programs of service teams of 6-14 students with local and international communities, navigating multicultural and intergenerational dynamics• Managed translation logistics for global events with over 2,500 attendees in 10+ languages, ensuring high service standards while effectively minimizing uncertainties and technical disruptions• Assisted in planning and spoke at a national event with thousands of in-person and streaming attendees, contributing to its successful execution, reach, and engagement

• Facilitated data-driven decision-making for brands by delivering daily and strategic insights through POS and panel data reporting including custom analytics on brand performance, consumer behavior, and opportunity identification• Designed and launched core segmentation reporting suite leveraged by senior leaders to inform product, brand, and portfolio strategic objectives• Published and socialized replicable multicultural thought leadership and quarterly industry digests, across clients and key global industry leaders, while reducing the employed resources and project duration by 50%• Managed global teams for the development of syndicated and custom information systems across 6 major categories to ensure data relevance, accuracy, and confidence, adopted by national retailers and global manufacturers• Coordinated new business intelligence initiatives to address unmet needs, enhancing client satisfaction and generating over $75K in incremental revenue

The Commercial Emerging Leader Program is a selective leadership development program, designed to address complex issues, identify opportunities, and activate strategies across the business (Media and CPG measurement and technology). Roles and projects span account management, insights & analytics, and product development. Rotation 1: Local TV Client SolutionsRotation 2: Product Marketing — Measurement Portfolio Owner (Consumer Panel Services)Rotation 3: Product Development Sales Associate (B&M, E-Commerce, Omnichannel)Rotation 4: Client Delivery Analyst (Beauty Vertical)Major achievements: • Partnered with senior leadership on RFPs, including winning a $40M+ contract with major media industry leader that increased measurement coverage, adding data stability and client satisfaction• Facilitated the adoption of new media and fast-moving consumer goods (FMCG) measurement methodologies and products by providing accurate reporting, actionable insights, and comprehensive user training• Built and scaled an automated segmentation and sales opportunity tool across 4 major measurement products (B&M, e-Commerce, omnichannel channels), reinvesting 40+ hours spent on annual business planning to pursuing sales leads and activating strategies• Authored market surveys, conducted competitive intelligence, and presented findings to guide product investments, assess contract health, and develop go-to-market (GTM) strategies for measurement products, new offerings, and upcoming proofs of concept (POCs)• Streamlined a legacy portfolio and developed a unified positioning story and communication framework, resulting in enhanced account defense and market share retention• Devised pricing strategies and supporting materials, equipping sales leaders to excel in RFPs and drive revenue growth• Co-led company-wide Food Equity Movement efforts, rationalizing the business’s data and service repository and revamping a framework for employees’ socioeconomic engagement

President• Led a combined competition team of 50 members to the 2018 Enactus Regional Competition and National Exposition • Managed club relations with the Rutgers Business School faculty, Rutgers Business Governing Council, a Business Advisory Board of 20 industry professionals, 4 corporate sponsors, 20+ student leaders, and 2 other Enactus chapters• Co-founded the Rutgers Sustainability Coalition and co-authored the proposal for a Rutgers Office of Sustainability• Planned and led meetings with an executive team of 9 members as well as a general membership of 180 members• Increased recruitment activity, driving membership growth by 190% in one semester• Fostered an environment that promoted research & development, ultimately doubling our project portfolio from 4 to 8 projects

• Coordinated the operations and resources of a network exceeding 100 social entrepreneurs and 4 social enterprises• Established an internal project strategy program, increasing the portfolio’s capacity of impacting by reading an additional 70+ lives

• Increased Youth Empowerment Services’ grant application capacity by 650% through establishing an internship program• Grew team membership and capacity by 150%

• Established and maintained the social media platforms of Youth Empowerment Services in New Brunswick• Led a series of flyering and market research excursions to identify the needs of the families of New Brunswick• Developed flyers and infographics that advertised and represented research on local poverty and graduation rates

• Authored and verified 100+ studies and concept tests in central databases for CPG clients, to improve client relations, support sustainable partnerships, and empower clientele with a directory of testing histories • Designed competitive sets, prepared a survey instrument, coordinated a study timeline, and constructed a report with data insights and actionable recommendations for an OTC spray client• Streamlined the analytical process by creating a template that uses input field data and automates results according to client action standards, for customization and improved accuracy of insights communicated to clients• Quality checked 5+ reports to ensure the accuracy of the data, insights, and recommendations delivered to clients• Presented research on GenZ to a panel of senior leaders, alongside a team of interns, located across the country within different areas of the Nielsen business

• Extracted and analyzed internal site insights to identify areas of improvement.• Proposed new user flow, content, and design of the internal site for the Latin America region. • Adapted regional primary market research process guidelines for more streamlined and thorough research designs. • Collected and analyzed sales performance data from 15+ countries against key competitor data.• Participated in the adaptation and communication of global brand plans for the local field forces. • Compiled and communicated Latin American key opinion leaders and contacts for the global 2017 Biopharma Conference.

• Developed and finalized mockups and wireframes of new internal sites.• Managed teams of skilled programmers and consultants for 3 ongoing communications projects within the IT department. • Maintained relevant and current information, cross-departmentally. • Organized focus groups and actively translated data into visual information. • Directed and produced internal promotional video involving interns, multimedia specialists, and ground maintenance contacts. • Drafted and published two front-cover articles circulated internally.

• Collaborated with department leaders and vendors to pitch and produce advertisement for a major client and the National Multiple Sclerosis Society• Evaluated and systematized MTL's archive of past and ongoing project strategies, events, and promotions• Independently applied gained knowledge to personal projects of rebranding, logo design, campaign analyses, patient experience maps, as well as tactical plans for existing consumer goods

• Partnered with on-site sales representatives in National Taiwan University Hospital and communicated with hospital staff, meeting daily sales agenda• Assembled with directors of Communication/PR, QA/RA, Business Marketing Unit, and Medical Science Liaison directors daily

• Accelerated the design process of advertisement programs for the Taipei tourist/commercial MRT system and global beverage brands• Conducted on-site research for the monthly restructuring pitches for a major local convenience retailer• Translated English text to Mandarin for a global beauty manufacturer’s promotions