Kim Patton Email & Phone Number

Orlando, Florida, United States

Kansas City, Missouri, United States

I led a team of passionate sales professionals who tell our great story each and every day. My primary responsibility was to motivate, train, and recruit top talent to achieve the highest level of success possible for our clients. Behind the scenes, I was responsible for effectively pricing station inventory, overseeing negotiations, building client relationships, and driving revenue for our stations. I managed KCWE as well as our secondary station, True Crime Network.Through this role, I had the unique privilege of successfully completing the Hearst Leadership Development Program, led by Harvard Business Corporate Learning, designed to develop the essential skills of leaders at Hearst.

Birmingham, Alabama Area

I thoroughly enjoyed growing existing business relationships as well as cultivating new business partnerships locally and regionally. I consistently met and exceeded broadcast and digital budgets through helping clients create unique and impactful marketing strategies that effectively reached their goals.Notably, I was the recipient of the 2019 Hearst Eagle Award; an award given to the highest achiever within each Hearst station that exemplifies the highest level of excellence, performance and overall leadership within team.

Birmingham, Alabama

Oversaw all sales and operations for top Birmingham market radio stations including the #1 station in market, WBHK (98.7 Kiss FM), the #2 station in market, WBHJ (95.7 Jamz) and Heaven 610 WAGG AM/100.1 FM. Performed Director of Sales and General Sales Manager duties regularly, including budgeting, forecasting, pricing and inventory management. Created revenue opportunities for Birmingham’s newest Pop station, WPYA (97.3 Play). Created new revenue streams for managed stations through new, creative events and promotional opportunities. Collaborated weekly with sister stations including Country, Classic Rock and alternative rock.Created a unique NTR revenue stream that utilized programing, resulting in more than $150,000 in newly generated annual revenue. Dramatically increased revenue for large event, increasing its revenue by 237% over previous year.Responsible for P&L tracking, management and execution of station events. Managed, motivated and developed sales staff, helping them exceed professional and personal revenue goals. Effectively managed station inventory, adjusting station rates regularly to keep up with demand. Analyzed market and station data daily, developing qualitative strategies to maximize revenue potential. Consistently led team in generating more than 7 million dollars annually in revenue.

Birmingham, Al

Oversaw sales for Birmingham's top urban contemporary station, WBHJ (95.7 Jamz), along with Birmingham’s premier easy listening station, WEZZ (Easy 102.1)Impacted revenue growth on WBHJ, exceeding budget by 107% within first month of management. Trained talented sales team and developed new revenue streams that assisted in exceeding budgets.

Birmingham, Al

Responsible for client revenue growth utilizing premium digital products as well as premium radio brands, including:WBHJ - 95.7 Jamz (with The Rickey Smiley Morning Show)WBHK - 98.7 KissFM (with Tom Joyner Morning Show)WAGG - Heaven 610/100.1 FM GospelWZZK - 104.7 Country (with Rick and Bubba Morning Show)WBPT - 106.9 The Eagle - Classic Rock

Kansas City, Missouri Area

94.9 KCMO - Kansas City's Greatest Hits of the 60's & 70's.