Kimberli O'Meara Email & Phone Number

Charlotte, Nc, Us

* Execution of multi-channel integrated marketing campaigns to VAR partners to grow pipeline and increase referrals o 2022 opportunity generation +50% YoY (exceeding goal of growing opportunity pipeline by 20%) o 2023 opportunity generation +20% YoY (exceeding goal of growing opportunity pipeline by 9%)* Execution of best-in-class sales enablement messaging to AvidXchange’s VAR partners o Built and expanded available training content and certification opportunities o Directly responsible for increasing the volume of monthly partner newsletter sends (+1400% increase), with a 48% increase in open rate and 165% increase in CTR o 12-month Partner Portal engagement +8% o Creation of quarterly sales enablement direct mailers to keep AvidXchange top of mind and provide resellers with key talking points on how to sell AvidXchange products* Development of thought leadership events, email campaigns and webinars* Co-marketing and prospecting ABM campaigns with VAR representatives to contacts who fit AvidXchange’s ideal customer profile* Develop overall campaign strategy with partner sales and marketing leadership to align on business priorities, establish quarterly metrics and goals, and identify areas of opportunity and risk o EOQ and EOY analysis and reporting on success of partner program tactics and ROI

* Achieve marketing targets through design of social media strategies* Manage, create and publish original, high-quality content to grow follower base and increase interactions o Grew client Instagram following by over 20% in first five months o Increased client content interactions by 137%* Monitor SEO and user engagement and suggest strategies to optimize content* Stay up-to-date on new digital technologies and social media best practices

Indian Land, Sc, Us

* Develop and execute campaign strategies to maximize revenue and deliver value for the cable network and clients, while managing and coaching three marketing coordinators. * Increased annual earned media value from the B2B affiliate monthly promotion by 60% to 9M in 2020. * Raised average monthly participation in the B2B affiliate monthly promotion by 76%. * Secured $9M in negotiated commercial and social/digital content promotion at a cost of approximately $175K. * Initiate and strengthen key business relationships and contacts, while overseeing the implementation of extensive B2B and B2C campaigns, including mailers, email, and paid social media advertising campaigns. * Developed B2B client needs-driven creative briefs, project manage campaigns that deliver exceptional results and exceed goals.* Proven track record of listening to the needs of the client and building campaigns that overdeliver.* Adept at assessing and reporting on campaign successes, KPIs and ROI to senior leaders, and recommending next steps.* Served as project/campaign manager for high-profile contract-renewal and launch campaigns.

Indian Land, Sc, Us

* Increased and retained the subscriber base for the cable network and supervised two marketing coordinators.* Created an affiliate website with a monthly B2B cross-channel program that, to date, has produced approximately $36M of media value at a cost of about $500K. * Pioneered negotiated social media content promotion program for INSP with B2B clients. * Executed award-winning marketing campaigns to promote the network and clients, while consistently coming in on time and under budget.

Indian Land, Sc, Us

* Produced and pitched marketing project proposals, in addition to conducting research to enhance marketing programs, develop sales materials, and identify vendors. * Created marketing events and tactics that helped sales representatives exceed distribution goals. * Planned and coordinated events, including charity events and trade show displays. * Redesigned and maintained the affiliate website.

Indian Land, Sc, Us

 Facilitated daily operations of the distribution department and directly supported the senior vice president of worldwide distribution and the vice president of affiliate sales.  Prepared and tracked budgets, in addition to handling large mailings and email blasts. Monitored new subscriber launches for three cable networks.

Cambridge, Massachusetts, Us

 Oversaw communications strategies and programs that promoted Aastrom’s clinical progress to investors and the media.  Directed the communications team and pioneered analyst coverage, incorporating five new analysts in less than a year. Spearheaded a corporate rebrand, including the launch of a new logo, website, and CEO blog.  Implemented all corporate filings with the Securities Exchange Commission (SEC) and proxy solicitation to shareholders, while sustaining daily communications with the SEC and NASDAQ.

Cambridge, Massachusetts, Us

 Wrote and edited press releases and all outgoing communications, while developing fact sheets, newsletters, and other corporate collateral.  Tracked company media and investor reports, as well as corporate brand integrity. Organized the annual shareholder meeting.

Cambridge, Massachusetts, Us

 Managed a $3M research department budget and assisted with NIH and SBIR grant submissions. Administered a complex scheduling system for the global vice president and produced meeting records containing scientific/medical terminology. Performed database management, travel arrangements, and event planning, in addition to managing a multiline phone system.

Cambridge, Massachusetts, Us

Bachelors, Multi-Disciplinary Studies

Communications

Mass Communication