Kimberly Ann Abalos Email and Phone Number

* Adept in both Qualitative and Quantitative Research, currently handling FMCG Research for New Products/Businesses.* Lead in house Product Test for an Ice Cream brand. Handles coordination with client and Field Group.* Draft questionnaires, facilitate budget approvals and oversee data collection. Process data in SPSS to produce a report about the product/s tested.* Coordinate with research agencies for an Advertising, Awareness and Imagery (AAI) study. Draft questionnaire and follow through budget approvals.

* Lead in house Search Engine Optimization team, handling 11 Real Estate companies.* In charge in monitoring On page website performance via SEO Tools Semrush , Ahref and Moz. Identify technical and HTML issues that needs to be fix to improve User Interface (UI) and Experience (UX) of website visitors.* Monitor Off page link building activities such as link outreach to bloggers and influencers, directory postings, knowledge graph and local SEO (GMB) optimization as well as utilizing other free online platforms to create more backlinks/brandmentions.* Monitor website ranking and Authority score vs competition* Present weekly monitoring reports per brand, research other SEO activities for implementation to maintain and/or improve website performance and ranking.* Other task: Content Audit, Keyword Research, Meta data Audit, Competition Strategy Review* Other Tools Use: Google Analytics and Google Search Console (GSC)* With theoretical knowledge in Search Engine Marketing (SMM) and Social Media Marketing (SMM),or paid digital advertisement

* Lead in house projects/ inter company research studies to provide information that will be useful to management in addressing pressing concerns and improve product/services.* Made used/mine secondary sources (mostly government data) to give a macro description of the industry in aid of answering the business issue of the company* Was able to produce quantitative reports and interpret numerical data gathered from field works and secondary sources* Was able to provide insights to gain deeper understanding of the psyche and behavior of consumers thru in depth interview/ group discussion or Qualitative Research* Was tasked to assist in research projects where third party agencies are involved (communicate/ coordinate with suppliers/field researchers/panel providers for recruitment of respondents on Quantitative/Qualitative Studies)* Has experience conducting Mystery Shopping/Bench marking to find out competitive standing of the company vs. other developers/corporation* Experienced in handling Area Scanning/Ocular site visit, Desk/Online research, Quantitative and Qualitative Research

Project Lead and Report Writing

Project Management, Report Writing and data analysisWriting trend study reports, desk research and clerical