Driven by a lifelong passion for sports and a commitment to elevating the industry, I specialize in sponsorship activation, sports event management, venue management, commercial operations and strategic brand partnerships that create lasting value for sports events, brands, and athletes.As a former university and state-level athlete, I understand the power of sports to inspire, unite, and transform. This foundation fuels my mission to help sports organizations, athletes, and mega-events thrive in a competitive global landscape.With an MBA in Marketing and a Master's in Sport Management, I bring a blend of strategic insight and hands-on experience to every project. I specialize in:Sponsorship Strategy & Activation: Optimizing high-value partnerships that drive ROI and enhance fan engagement.Event Management: Delivering large-scale, seamless sports events that elevate brand visibility, drive fan engagement, and exceed stakeholder expectations.Brand Development, Match & Venue Operations: Enhancing brand identity and creating memorable experiences that resonate with diverse audiences.Strategic Planning & Project Management: Leading cross-functional teams to execute innovative sports programs and high-impact initiatives.Throughout my career, I’ve worked with a wide range of clients from sports clubs and athletes to global brands and major events empowering them to reach their goals and leave a lasting legacy in the sports world. I thrive on collaborating with diverse teams to turn challenges into opportunities and deliver solutions that inspire success.Let’s connect to explore how I can help take your sports brand, event, or partnership to the next level. Together, we can turn your vision into reality and create impactful, unforgettable experiences in the world of sports.#SportsManagement #Teamwork #Collaboration #SportsIndustry #Leadership #EventManagement #SportsEventManagement #SponsorshipActivation #BrandManagement #ProjectManagement #SportsPartnerships #SponsorshipStrategy #Sports
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Head Of SponsorshipIndian Street Premier League Mar 2024 - Jul 2024Maharashtra, India -
Venue ManagerPro Kabaddi League Season 10 Nov 2023 - Mar 2024India
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Head Tournament Operations & SponsorshipEm Arsenal Youth Football Championship Apr 2022 - Aug 2023
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Sponsorship & Commercial Manager 2022 -2016Mashal Sports - Pro Kabaddi League Nov 2021 - Feb 2022
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Venue Operations ManagerImg Reliance Pvt. Ltd. Isl 2021-2014 Sep 2016 - Mar 2021
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Senior Sponsor Servicing ManagerDelhi Capitals Feb 2019 - Mar 2020India -
Sponsorship ManagerPro Kabaddi League Oct 2016 - Jan 2019India
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Venue ManagerPro Kabaddi League Season 4,3 & 2 Jul 2014 - Sep 2016
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Icc Venue Sponsorship ManagerInternational Cricket Council Feb 2016 - Apr 2016 -
Sports CommitteeWillingdon Catholic Gymkhana Sep 2013 - Feb 2016Mumbai Area, IndiaOrganizing and managing a number of sport related tournaments throughout the year.
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Sponsorship & Commercial - Ipl 2015 &2014Img Mar 2015 - May 2015New Delhi,Punjab,Ranchi & Mumbai, India -
Apo Sport Presentation & Medal CeremoniesLusofonia Games Organising Committee Goa 2014 Oct 2013 - Feb 2014Goa
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Hospitality Manager - Ipl 2013-2012Img Mar 2013 - May 2013Chennai, India -
Marketing ManagerThe Sports Gurukul Feb 2012 - Jun 2012Mumbai Area, India -
Project Assistant Marketing And Health & WellbeingTottenham Hotspur Foundation Jan 2011 - Dec 2011London, United Kingdom -
Hostess,Waitress And BartenderAt Your Service Event Staffing Dec 2010 - Dec 2011London, United KingdomManaging Teams at the Royal Albert Hall, Champion League Football Finals, ATP Masters Tennis, Private High Profile Parties and many more events. -
Marketing ExecutiveDestimoney Securities Pvt. Ltd Aug 2009 - Aug 2010 -
Event Co-OrdinatorGroove Temple Apr 2006 - Jul 2010
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Marketing InternGlobus May 2008 - Jun 2008
Kimberly-Ann Athayde Education Details
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Sports Management -
IipmMarketing & Human Resources -
St Andrews CollegeSociology -
St. Teresa Convent High SchoolSenior Secondary Certification
Frequently Asked Questions about Kimberly-Ann Athayde
What is Kimberly-Ann Athayde's role at the current company?
Kimberly-Ann Athayde's current role is Sports Sponsorship Activation & Event Management Expert | Driving Strategic Partnerships, Brand Engagement & Seamless Event Execution in the Sports Industry for 18+ years.
What schools did Kimberly-Ann Athayde attend?
Kimberly-Ann Athayde attended London Metropolitan University, Iipm, St Andrews College, St. Teresa Convent High School.
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