Kimberly Barker Email and Phone Number

• Work closely with Chief Marketing Officer to ensure division is strategically aligned to support company-wide initiatives and transformations. • Leads the development of a marketing infrastructure that supports the execution of company-wide strategies and tactics, as well as complies with corporate policies.• Benchmarks the division’s operational performance against best practices and oversees the delivery of continuous improvement and related efforts.• Directs team efforts to effectively plan and manage an annual marketing budget of more than $100 million.• Maintains the institutional memory of the organization by overseeing the maintenance of a system of record, shared knowledge portal and repository of best practices.• Exercises usual authority of a manager concerning staffing, performance appraisals, promotions, salary recommendations, performance management and terminations.• Serves as the division’s First Line of Defense Officer responsible for the implementation of a divisional risk management program consistent with the company’s risk appetite.• Ensures divisional compliance corporate policies such as, but not limited to, Vendor Risk Management, Marketing Compliance, etc.• Oversees the division's preparedness for internal and external exams, supports the delivery of required items for those exams and supports efforts to close exam items. • Leads division wide program to enhance talent development, engagement and leadership skills. • Provide oversight and guidance to projects of high importance.• Co-chairs the division’s Risk Operating Council and the division’s senior management partner to Audit, Compliance, Legal and Corporate Risk Management.

• Responsible for the Planning and Operations activities above.• Responsible for the oversight of the all company direct marketing, including email marketing. Program delivered more than 360 mail programs in 2015, equating to approximately 45.3MM pieces for the year.

Manager of M&T's Strategic Internal Communications team, which is responsible for creating employee communications strategies and tactics designed to help employees execute on M&T’s brand promise, mission and key business strategies.

Manage team responsible for fully integrated and strategic acquisition, retention and cross-sell campaigns, including media planning and buying, advertising creative, Web site content, sales collateral and point-of-sale pieces, direct mail, e-mail, internal communications, etc.

Oversaw the entire book production and editing process, from acceptance of manuscript to printing of book and supporting marketing materials.