Kimberly Becker Email & Phone Number

Pittsburgh, Pa, Us

Morgantown, West Virginia, United States

• Develop, plan and implement executive communications plans to support the goals and priorities of the University Provost and Vice President of Academic Affairs and other academic leaders in the Office of the Provost.• Serve as primary communicator and strategist for the academic enterprise during a global pandemic, creating and implementing crisis communication plan.• Strategize and implement communications plan around academic transformation efforts, including digital communications, direct face-to-face messaging and large “town hall” style events.• Facilitate communication between the Provost’s Office and its various external and internal constituents, including deans, faculty, students, parents, and supporters.• Write and create content for speeches, press releases, letters of support, and memoranda.• Partner with the Office of the President and other Vice President office teams to ensure brand consistency across system-wide message platforms.• Serve as a resource for response to concerns from critical publics. Research issues of concern and suggest appropriate responses.

Greater Pittsburgh Area

• Envisioned and executed the strategic integrated marketing communications plan for the college, including owned, paid, earned, and shared media.• Provided strategic messaging and editorial assistance to the dean and faculty on messaging for external positioning, partnerships, and planning.• Developed long-range communications and marketing plans targeted to various stakeholders – prospective and current students, alumni and donors, the WVU community, industry, media, and the general public.• Led production of all communications collateral including print, web, digital, and social media.• Established communication goals and tactics for student recruitment, conceptualizing and producing print and digital materials to help achieve targeted enrollment goals.• Led alumni communications and engagement efforts through monthly newsletter, annual magazine, social media campaigns, engagement events, and recognition programs.• Oversaw all media relations activities, developing story pitches and identifying and maintaining relationships with media professionals and industry influencers.• Managed communications team including writer(s) and multimedia and social media content creators.

Greater Pittsburgh Area

• Led all aspects of the comprehensive donor relationship management function for the college.• Served as an active member of the college’s development team and dean’s senior leadership and strategy team, as well as other appropriate groups or committees as assigned by the dean.• Managed more than 100 scholarship-related funds for the college.• Created and executed donor solicitations, acknowledgement efforts, and stewardship activities.• Strategized and produced alumni and affinity-building events and the college’s Distinguished Speaker Series to include both high-profile alumni and industry leaders.• Managed the college’s Young Professional Network through engagement, recruitment, and communication activities.• Oversaw alumni nominations for university, college, and WVU Foundation recognition programs.

Morgantown Wv 26506

• Provided strategic input to the dean and executive team on the college’s strategic plan.• Envisioned and oversaw execution of the overall strategic integrated marketing communications plan for the college. • Established communication goals and tactics for student recruitment, internal communications, alumni and donor relations, advertising and public relations, and strategic positioning and partnerships.• Determined message strategy for and led production of all communications collateral including print, web, digital and social media.• Conducted market research and gathered constituent feedback to inform rebranding efforts.• Partnered with the WVU University Relations team to enhance the college’s reputation on a regional and national level through media placement, communications and advertising. • Oversaw all media relations activities, developing story pitches and identifying and maintaining relationships with media professionals and industry influencers.• Partnered with the college’s development director to strategize and execute donor and alumni communication campaigns, recognition programs and affinity-building events.• Strategized and executed high-profile events for audiences ranging from 50-1,500+ people.• Managed the college’s communication team including up to five members: a communications manager, a web developer, a multimedia specialist, a social media coordinator and freelance writers.

Morgantown Wv 26506

• Served as strategic counsel to the college’s dean and executive team during the strategic planning process. • Developed long-range communications and marketing plans targeted to various stakeholders, including prospective and current students, alumni and donors, the WVU community, media and the general public. • Developed all communication collateral including print, web, digital, and social media.• Conceptualized and produced the college’s first-ever student recruitment communications plan to help achieve targeted enrollment goals.• Oversaw the planning, execution and marketing of all high-profile and smaller internal events.• Established relationships with local and regional media. • Managed two full-time employees and freelance writers and designers.

Morgantown Wv 26506

• Developed consistent messaging about the college.• Executed all integrated marketing communications activities (e.g., web, print, video) targeted toward prospective students, alumni and donors. • Produced the college’s annual news magazine, website, press releases, alumni letters, donor communications and other outreach communications. • Served as media liaison, identifying appropriate interviewees and scheduling interviews.• Planned, executed and marketed all special events hosted by the college or its faculty.

Morgantown Wv 26505

• Provided written content and editorial direction for press releases, status reports and NETL’s annual report. • Developed content for printed technical and non‐technical reports and web‐based applications, including training modules and project synopses.

Morgantown Wv 26506

• Served as recruitment specialist and admissions advisor to prospective graduate students for the Integrated Marketing Communications (IMC) master’s degree program. • Managed implementation of all communications with inquiring and newly admitted students, revising and updating communication materials (e.g., information packets, website, program-wide e-mails), as needed. • Implemented development of new student on-boarding materials and assisted in the determination of program-wide educational objectives and applicable assessment criteria. • Assisted with functionality and content reviews of all IMC courses offered via the WebCT Vista platform. • Responsibilities also involved relationship management with various University entities and outside service vendors, planning and coordination of departmental meetings and program-related events, and supervision of departmental graduate assistant.

Morgantown Wv 26506

• Served as project assistant for departmental service learning and communications projects. • Coordinated special events and created instructional and communication materials for participants in the Library of Congress’ Veterans History Project. • Served as the contact point for community service groups and organized materials for submission to the Library of Congress. • Assisted with the redesign of the school’s website, coordinating work with a contracted design specialist and WVU’s Web Services. Reorganized site structure and generated content for new and existing web pages and managed transition of materials among service entities.

Morgantown Wv 26506

WVU Reed College of Media (formerly P.I. Reed School of Journalism) - August 2003–July 2004• Managed Broadcast Edit Lab and the student workers assigned to the department. • Providing one-on-one training and trouble-shooting to undergraduate broadcast students. • Conducted purchasing research for video editing equipment and made recommendations to department chair and school dean; established and maintained relationships with multiple service vendors; and provided additional staff support. • Scheduled equipment maintenance and ongoing project support to faculty and staff.Virtual Medical Campus - July–August 2004• Provided editorial assistance and content review of SCORM-compliant online training courses for first responders and emergency personnel. • Reviewed and provided feedback on structure and content of online courses; compiled editorial changes, comments, and questions into usable format for project manager and instructional designer; researching and compiling reference materials for course design; and restructuring and development of course design templates.National Environmental Services Center (NESC) - August–December 2004• Served under EPA-funded projects within NODP as a research assistant, editor, and writer. • Researched both regional and local water quality and contamination issues within Appalachian communities designated for onsite demonstration project implementation.• Reviewed and edited ARC-funded workshop materials and final reports and state regulatory handbooks regarding legal mechanisms for wastewater management.• Determined and implemented changes to current website pages and continued the development of an online, integrated database of state septic regulatory information for public use. • Served as liaison with local service vendors.

Morgantown Wv 26508

• Served as staff editor for Creative Services division of this Pittsburgh-based consulting firm serving Fortune 500 clients within the petroleum, financial and health industries. • Aided in the development, editing and production of corporate materials for training and coaching events and strategic meetings. Materials included PowerPoint presentations, facilitator notes, participant workbooks/tool books, visual aids, workshop break-out activities, and corporate-wide communications. • Worked onsite with major petroleum client to develop and revise corporate certification exams and determine ongoing revision and change management strategies. • Interfaced with and managed communication among clients, consulting staff, and internal creative staff to determine project scope, needs, and deliverables; to ensure development of high-quality materials; and to achieve critical turn-around times. Also coordinated production of materials and co-wrote content for internal employee handbook, as well as other internal communications, training materials, and consultant reference documentation.

Morgantown Wv 26505

• Taught 9th and 10th grade Honors English courses

Concord Nc

• Taught 6th grade class (all subjects)

Grafton Wv

• Taught 11th and 12 grade English and Business Communication courses

Master Of Arts, Instructional Design And Technology Education

Bachelor Of Science, Secondary English Education