Kimberly Blue Email & Phone Number

Wilsonville, Oregon, Us

Works alongside the OM, Human Resources Manager, and Marketing team to provide creative leadership and creative direction that solves brand and business problems• Manage and develop team of internal creatives• Engage and guide team members to connect business goals to creative concepts• Shape the brand standards to drive brand distinction• Taking projects from creative concept to execution• Develop creative briefs that reflect the business objectives and marketing goals• Design and develop creative strategies and solutions that meet the organization’s vision• Hold the organization accountable to the standards set, style guides, etc.• Maintain relationships with CAMs, and other clients• Manage business relationships with media• Manage award submissions• Industry events – coordinating events with clients or industry partners

El Segundo, Ca, Us

• Promoted to Senior Regional Marketing Director with an expanded role across the PNW. Adopted new responsibilities, and continued to support all Marketing functions at Bridgeport Village while searching for Marketing Manager candidate. • Build RFP's for various properties, selecting agencies to fit our growing needs, and working closely with vendors to ensure delivery met goals. • Spearheaded website re-development for Bridgeport Village and supported The Village at Totem Lake's website redesign. • Marketing representative on "A" team for Kotter Initiative; responsible for identifying problems, creating solutions, and identifying efficiencies to improve deal-flow.

El Segundo, Ca, Us

• Oversaw all marketing responsibilities for Oregon properties: Bridgeport Village (Tigard, OR), Nyberg Woods (Tualatin, OR), Nyberg Rivers (Tualatin, OR) as well as oversight of marketing programs for Washington properties including: The Village at Totem Lake (Kirkland, WA), The Trails at Silverdale (Silverdale, WA) and Valley Mall (Union Gap, WA). • Created and executed events & programming that supported key retail; provided training & support to center teams for execution across the PNW property portfolio. Responsibilities expanded into the Bay Area, CA in 2021; played a key role on the transition team during the purchase of Bay Street Emeryville and ongoing development after the sale.• Grew retailer participation and nurtured relationships among tenants, sponsors, vendors, influencers, and colleagues. Engagement rate in marketing programming grew significantly at Bridgeport Village (particularly in the digital/social media aspect) including key brands: Pendleton, LUSH, Eileen Fisher, Sephora, MAC, Anthropologie & more (the summer of 2020 had a record high of 60 unique tenants participating).• Orchestrated the development of marketing strategies, lead teams in the execution of quantifiable marketing programs, and ensured that overall marketing platforms were implemented correctly, and accommodated local issues or sensitivities. • Awarded an ICSC Maxi Silver Award in 2019 for the category “Impact” for innovative marketing practices using video and social media to engage the local community and named a finalist in 2020 the submission of a summer event series for the “Experiential” category in the virtual awards competition.• Successfully recruited, hired, managed, and retained 10+ Marketing Managers– all achieving positive results for the company in multiple markets; reduced marketing expenses by 20% without negatively impacting the consumer or tenant experience (2019 and 2020). Assisted in achieving over $250,000 in sponsorship agreements/leases.

• Responsible for marketing, public relations, special events, advertising, and retailer relations for Westfield Southcenter, the largest shopping center in the Pacific Northwest. Managed up to 10 Shopping Concierge and a Marketing Coordinator. Trained and supported marketing professionals at sister centers in other states.• Developed and implemented grand opening marketing plans in a $240 million-dollar Grand Opening Expansion of Westfield Southcenter. Planned and executed $240M expansion strategic marketing plan for 75+ new retailer resulting in 10%+ increase in sales to new and existing retailers.• Created and executed fashion for charity event, Trends for Treehouse, which generated over $14,000 to benefit local non-profit organization. (Featured more than 20 participating key fashion & beauty retailers with 5%+ sales increases and increased web mentions by 601% to LY).• Launched marketing campaign and promotion for specialty grocery concept resulting in 10% increase over budgeted sales. Campaign used company-wide for other grocery openings.• Planned and executed Westfield Style Tour 2010 and 2011 with 40% retailer participation and $110k in retailer sales.• Achieved $340,000 in sponsorship agreements/leases in 2009 and $189,000 in 2008 featuring unique brand activations.• Planned and executed 2 Signature Events each month for “WFamily” program in 2011 and 2012 resulting in 5%+ increases for participating retailers.• Exceeded goals and growth by 10%+ in all digital business objectives by producing compelling digital assets including Facebook posts & sweepstakes, eblasts, web copy and Twitter.• Collaborated with local non-profits to host charity events: Back to School supply and clothing drive generating over $5,000 in merchandise annually; Junior League of Seattle Haute event garnering $5,000 in charitable ticket sales; Breakfast with Santa event to benefit a local charity with over $2,000 in ticket sales garnered; Trends for Treehouse and more.

Oversee all marketing operations of the center with the primary goal of increasing overall center sales and providing retailer support. Lead customer service training and promotion of services & amenities and manage staff of up to 12 Shopping Concierge. Obtain sponsorship programs to increase generated income.Key Achievements:• Assisted in a $20M Grand Opening Renovation of Westfield Solano• Established successful internal concierge training program and implemented new procedures to aid in the organization, learning process and overall effectiveness of concierge services• Proactively generated sponsorship agreements/leases, generating an additional $15,000 in revenue in 2005, $50,000 in 2006 and $62,000 in 2007• Increased Gift Card Sales by 30% in 2004, by 14% in 2005, and by 10% in 2006 by establishing goal program/initiatives (2004 National Top Gun Gift Card Sales)• Successfully increased Secret Shop scores by 5% among Concierge through offering incentive programs and providing adequate training• Customized special events for the center with National recognition• Hosted non-profit events in 2005 to support charity, generating $40,000 in donations• Creative project management of all marketing campaigns, inclusive of managing a multitude of projects and vendors.

• Strategic planning, development and implementation of annual marketing plans and budgets, tenant and public relations, and the supervision of advertising agencies as well as in-house media buying, advertising, creative and production.• Additional responsibilities included marketing aspects with sister center, Cedar Hills Crossing: Groundbreaking event for 16-screen cinema, launch of new food court, creative campaign assistance and community relations.• Received Telly Award for “Shop.Now.” 2003 television campaign through JDP Media.• Hired and supervised media company which the center continued to use for 4+ years and has chosen to use for sister property; Managed Merchants Association and all financial aspects associated with it.• Negotiated over $200,000 in value-added advertising per year; planned and executed successful mall events, & purchased holiday décor packages.• Creative project management of all marketing campaigns, inclusive of managing a multitude of projects and vendors.

Bachelor'S Degree, Marketing/Advertising

Education record