• Served as Chief of Staff to Chief Product & Technology Officer. Provided thought partnership on pyramid’s strategic direction, including strategy development and conducting analysis and research to support key decisions.• Led and supported the Product & Technology organization in executing our vision of creating a differentiated customer experience and ownership of the Luxury Omnichannel space for Neiman Marcus, Bergdorf Goodman and Horchow. • Identified ways to improve the Product & Technology pyramid’s operational workflow and drive process improvements. Partnered with other leaders and cross-functional teams to drive effective collaboration toward strategic goals and objectives.• Led Agile Transformation initiative across 500+ employees. Partnered with cross-functional stakeholders to deliver initiatives within an Agile delivery culture. Troubleshooted issues across teams and took active measures to smooth relationships between Product, Engineering and Scrum Masters. • Led remote and in-person internal events, which included defining goals, creating narrative themes, setting agendas, developing executive messaging, content development and overseeing event logistics and measurement.• Responsible for driving new omni-capabilities through cross-organization coordination, providing clarity of initiatives, connecting the dots within respective pyramid for downstream impacts and serving as a reference point for questions. • Supported ongoing employee survey strategies to package and share outcomes, action plans and guide communications best practices.• Managed and mentored a team of fifteen employees to ensure high performance in a fast-paced, deadline-driven environment.

• Developed & executed digital strategy to drive profitable growth on LAGOS.com. Responsible for meeting P&L objectives. • Oversaw execution of e-commerce operations, user experience, site merchandising, web enhancements & site reporting. • Profitably acquired new customers through digital marketing & email marketing campaigns. Drove all content strategy. • Leveraged personalization and AI based algorithms to drive repeat purchases and maximize conversion.• Partnered with external agency to launch CRM program that provided a single view of customers across all touch points. • Re-platformed to Shopify Plus. Implemented a robust testing plan that minimized customer pain points & friction. • Managed and mentored a team of two employees to ensure high performance in a fast-paced, deadline-driven environment.

• Lead strategist for the development and growth of online global presence. Tripled sales and operating profits in three years. • Responsible for meeting P&L objectives through budget preparation, ongoing forecasting and management of expenses.• Defined and continually executed on five-year digital roadmap. Led transformative redesign and re-platform to Salesforce Commerce Cloud that reflects new brand direction and supports Global expansion. Actively managed 3rd party vendor relationships & sourced new technology to deliver an innovative user experience; continually assessed performance and ROI. • Prioritized web enhancements using A/B testing and behavioral data to reduce friction across the shopping funnel and by device. • Leveraged site analytics, SEO-best practices, and competitive analysis to optimize category navigation structure & increase product relevancy; ensured consistency with on-site search platform to provide the best path to product across device.• Oversaw digital marketing budget and partnered closely with Marketing to drive & optimize traffic and ROI across all channels.• Oversaw E-commerce product photography and photo shoots. Partnered with Creative to create effective online content.• Managed Customer Service team; identified customer pain points and solutions to deliver a best in class experience.• Maintained strong relationships with Retail, Buying, Planning, Marketing, Creative, Operations, IT and Logistics to develop business driving opportunities, meet financial objectives and create a consistent experience online and in-store.• Supervised, mentored and developed a team of ten, including four direct reports from entry level to manager.

• Led a team of four to drive profitable growth on aliceandolivia.com. Built the team from the ground up & established department best practices for systems & processes that would allow our business to scale into a mature digital organization.• Drove the strategy for all e-commerce operations including site merchandising, category navigation structure, search optimization, content placement, promotions set-up, site analytics reporting and digital enhancements to drive sales and conversion.• Ran our email marketing program. Created the monthly calendar & partnered with Creative to test various email template layouts. Determined segmentation strategy & sending cadence. Leveraged reporting & A/B testing to optimize performance. • Led Digital Marketing strategy across all paid channels. Partnered with digital agency to optimize ROAS.

• Led a team of ten in developing digital merchandising strategies to optimize the $400 Million Ready To Wear business.• Analyzed weekly sales and margin data to manage the business in season, maximize sales and increase conversion.• Key stakeholder in prioritizing site enhancements to reduce customer pain points across the shopping funnel and by device. Worked closely with developers and Product Management to define requirements and implement A/B tests to asses ROI.• Partnered with cross functional teams to create all Marketing assets and determine placements. Utilized site analytics to review performance and provide recommendations to optimize customer acquisition and retention strategies.• Leveraged web analytics, SEO-best practices, and competitive analysis to optimize category navigation structure and increase product relevancy; and ensure consistency with on-site search platform to provide the best path to product across device.• Maintained strong relationships with Buying, Marketing, and Creative to develop business driving opportunities and meet financial objectives. Ensured alignment with Omni-channel strategy to create a consistent experience online and in-store.

• Led a team of six in creating digital merchandising strategies for the $228 Million Shoe & Handbag businesses. • Served as the lead for all Sale event strategy for the Site Merchandising team. Communicated and coordinated all aspects of Promotion setup and training to ensure seamless execution and event messaging that is clear and intuitive to the customer.• Created an Opportunity Assessment tool to document system limitations and website-design inconsistencies, which led to the funding of a $1.2 Million Lean Lab which drove an incremental $25 Million in demand from my direct ideas.• Partnered with cross functional teams to conceptualize, test and implement website enhancements to optimize across device.

• Led a team of five in creating and executing online merchandising strategies for the $93 Million Men’s & Kids’ businesses.• Utilized site metrics and examined the competitor landscape to formulate best practices for navigation and assortment layout.• Oversaw the timely and accurate set up of products and publication of editorial content for 55 different categories across 2 landing pages. Ensured advertised products were sequenced up appropriately and product sort order was optimized. • Analyzed vendor and category performance to manage the business in season and identify opportunities to improve sales. • Created a web analytics reporting tool to analyze business performance which helped identify key insights to improve strategy. This was rolled out to all teams on Bloomingdales.com and disseminated to key stakeholders across the organization on a monthly basis.

• Responsible for the Site Merchandising and Website Optimization of the $66 Million Men’s business.• Led a team of three in executing merchandising strategies for site editorial content, navigation, assortment layout and general website merchandising to enhance upcoming assortments and expose new products and trends. • Managed the digital campaign planning process and wrote all creative briefs to develop targeted marketing strategies. • Partnered with Buyers, Vendors and other cross-functional teams to develop business driving opportunities and ensure optimal product placement.• Collaborated with Bloomingdale’s brick and mortar on Omni channel strategy to create a consistent experience both online and in store.

• Ran the Tabletop, Home Office, Decorative Accessories and Seasonal businesses, growing sales and margin over +60%. • Worked closely with Planning to forecast realistic financial targets, make strategic buys and manage inventory levels.• Partnered with 250+ vendors to source and curate both branded and themed events, negotiating buying terms and margins.• Collaborated with Planning, Operations, Logistics and Creative teams to ensure seamless sale set up.• Merchandised and maintained the sale page look order for each event. Finalized pricing for all styles.• Trained and continually supervised the daily activities of the Merchandise Assistant. • Developed a new sale set up tracking process that decreased late PO creation to less than 5%.

• Ran the $18 Million Home, Fragrance and Vintage Accessories businesses. Grew sales +12% and profitability +15%.• Analyzed divisional weekly sales and margin metrics through style selling, inventory position and markdown strategies.• Partnered with Planning to develop buy plans, make adjustments to Open To Buy and continually manage the business.• Collaborated with distribution partners and external vendors on chase opportunities to react to current business trends.• Maintained strong relationships with Polo Retail store Buyers, Corporate Merchandising, Digital Operations, Planning, Marketing and Tech teams in order to develop, execute, promote and sell the product effectively and creatively. • Supervised and continually aided in the development of two direct reports: Assistant Buyer and Merchandise Assistant.• Stakeholder on the roll-out and integration of the SAP initiative; was the only representative below Leadership level.• Selected member of Search Analytics task force.• Shopped online competitors weekly for trends, product opportunities, and best practice techniques.

• Ran the $4.4 Million Women’s Golf, Pink Pony and Create Your Own businesses. Grew these areas +35% in both sales and margin. • Assisted Buyer in all aspects of the buying process for the $21 Million Women's Collection, Black Label, and Blue Label businesses, including participation in major markets, Adoption and Open To Buy. • Exceeded Ralph Lauren Retail sales in Pink Pony, which was a first for this business.• Merchandised and maintained the entire Women's site daily to achieve optimal customer experience.• Assisted in providing systems expertise to others. Aided in the development of the new custom PIM system.• Fully trained and continually aided in the development of the Merchandise Assistants for both Men's and Women's teams.• Selected Merchandising Expert on the Storenet task force. Redesigned the safety stock template, decreasing MIA rates by 30%.• Played an integral role in the launch of the Ralph Lauren Haiti Relief and Japan Hope Polos as designated Merchandising point person.• Nominated member of Diversity Council as sole representative of Ralphlauren.com at Assistant Buyer level.

• Responsible for buying the $4.3 Million Men’s Footwear business. Achieved +108% in sales and +112% in profitability growth. Exceeded combined sales of all Ralph Lauren Stores, which was a first for this business.• Introduced best practice of improved on-site presentation of Men's Footwear through additional styled alternate views that was rolled out to all Footwear and Accessory categories throughout Ralphlauren.com.• Merchandised the Footwear, Neckwear, Golf, Tennis, RLX and Sale sections of the site daily.• Managed and coordinated all aspects of PO entry, reconciliation of receipts, markdowns and price adjustments.• Developed a new receipt process that allowed a forecast error of less than 5%.• Participated in frequent product issue resolution to ensure all saleable product was live on site at all times.

• Promoted and sold Fragrance products in Macy’s store, converting browsers into buying customers. • Created seasonal displays and merchandised products to maintain individual brands’ image.• Provided Macy’s employees with product knowledge to maximize customer experience in the store.

• Learned buying infrastructure and plan of company from head buyers. • Traveled to vendor show rooms in Florence, Italy and NYC. • Managed and coordinated all aspects of Purchase Order entry for Holiday 2007 and Spring 2008 seasons.• Worked in the Visual department merchandising jewelry displays and clothes. • Learned marketing infrastructure and plan of company from key members of marketing department.

• Provided analytic support to senior portfolio manager.• Researched and performed analysis on BRIC portfolios using Bloomberg.• Analyzed regression data of equity portfolios in related companies using Excel.• Utilized Spanish skills in a work environment.