Kim has been conducting health care market research for over 20 years and has previously worked at McCann, Adelphi, HCD Research, Health Products Research and Scott-Levin. Over the years, she has designed, conducted, overseen and analyzed all types of quantitative research studies for major clients in the domestic and international pharmaceutical industry, including both professional and patient research. She assists her clients with most aspects of the research continuum including questionnaire design, data QC, link testing, analysis and reporting. She has experience with various quantitative methodologies (conjoint, discrete choice), study types (ATU, concept/message testing, sales rep effectiveness, market event impact/demand, KOL identification), and therapeutic categories (oncology, transplant, cardiovascular, endocrinology, diabetes, Crohn’s disease/UC, rheumatoid arthritis, women’s health). In addition to her quantitative consulting offerings, several of Kim’s clients rely on her qualitative interview note taking which highlights essential information, identifies key respondent quotes and allows them to easily summarize the key findings. Kim has earned her BS in Business Administration from Bloomsburg University.