- Responsible for guiding and helping Executive team members in exploring the best strategies for different types of campaigns- Gained extensive experience in Meta Ads Manager, Google Ads, Data Studio and Google Analytics- Implemented successful campaigns focused on generating sales for the client via Collaborative Ads on Meta and Performance Max on Google Ads- Led a team of analysts and created a training plan for each of them to monitor their growth in terms of skills and character

- Initiated platform walkthroughs with the sales team for Meta, Google Ads and DV360Performed optimization, reporting and platform troubleshooting tasks for key accounts- Tasked with the daily management and optimization of campaigns across various digital platforms (Advenue, Facebook, Instagram, Youtube, DV 360, Google Ads, Google Analytics)- In charge of providing detailed performance reports with trends, analysis and recommendations from a technical standpoint

- Generated rich audience insights through actual data to guide the team on next steps- Developed data-driven strategies that helped win proposals Was tasked to defend strategies to clients to help achieve high winning rate- Achieved a 22% win rate and closed high-revenue proposals across direct and agency accounts

- Assumed both planning and buying roles for key accounts - Serviced clients through providing them with Objective & Strategy, Visual Media Schedules , Media Plans, Post-buy reports

- Responsible for making and presenting competitive analyses and media reviews- Crafted Media presentations and presented it to clients- Was tasked to do consolidated spending reports and post buy reports for key campaigns