Kimberly Chiang Email & Phone Number

台灣 臺北市

• In charge of departmental, hyper, Costco and Specialty trade marketing.• Create an annual trade marketing & promotion calendar for 7 Brands in line with headquarters direction & partner with KAM to align ATL and BTL plans and achieve channel objectives accordingly. (Brand: NERF, Play Doh, Peppa, MARVEL Transformers ,MONOPOLY, Furby.)• Weekly /monthly POS data tracking to improve plan effectiveness and efficiency & Develop channel planogram guidelines / merchandising plan / POSM design to improve in-store visibility.• Product / assortment management & Co-op with supply chain team on demand / forecast for bundle required.• Plan and execute trade marketing budgets by brand, channel, monthly, monitor progress and track ROI.• Monitor key competitor activities, providing insight and an action plan for future plan improvement.

台灣 臺北市

• Provide in a professional accurate and timely communication of all relevant information from HQ (e.g. product information, policies, procedures, etc.) to the Salon staff.• Manage the relationships with all maintenance vendors & Department store (e.g. New product launch info, VIP reward program communications, DPS daily require task.)

• Align with HQ marketing strategies and arrange the annual communication plan. Implement & localize campaigns and deliver impactful events in stores.• Arrange A&P budget for ATL & BTL materials for OOH in retail channels. Ensure brand information across all function & departments are consistent before announcing to frontline.• Communication & collect with different functional teams to execute brand campaign to make sure we are in line with the global briefs and timeline.• Execute new launch projects, including store LINE official account, new brand value, etc.• Promote, develop and manage the CRM communication program, e.g. VIP event & Workshop / Birthday greetings / Holiday event.• Develop and maintain positive relationships with retail channels to maximize business opportunities & Competitor analysis.

• Develop & Implement Mother's Day and Anniversary promotion (Value Sets/ Flyer/GWP/ Cross- alliance) evaluate, analyze and prepare promotion results.• Supervise store stock take and analyze the result to improve inventory control.• Ensure good collaboration with trade partners & In charge of contact window of department store.

• In charge of 35+ cosmetic brands, revenue $20B/per year. Sales management & inventory control.• Paving the way for POP-UP store for more brands to launch.• Planning cosmetic catalog theme & layout design.• Optimize brand's CRM event operational procedures to enhance workflow efficiency.• Customer service & Compile standard operational procedures of sales promotion for department store.

學士, 企業管理

Education record

Summer courses