Kimberly Chiang Email & Phone Number

台灣 臺北市

• In charge of departmental, hyper, Costco and Specialty trade marketing.
• Create an annual trade marketing & promotion calendar for 7 Brands in line with headquarters direction & partner with KAM to align ATL and BTL plans and achieve channel objectives accordingly. (Brand: NERF, Play Doh.
• Weekly /monthly POS data tracking to improve plan effectiveness and efficiency & Develop channel planogram guidelines / merchandising plan / POSM design to improve in-store visibility.
• Product / assortment management & Co-op with supply chain team on demand / forecast for bundle required.
• Plan and execute trade marketing budgets by brand, channel, monthly, monitor progress and track ROI.
• Monitor key competitor activities, providing insight and an action plan for future plan improvement.

台灣 臺北市

• Provide in a professional accurate and timely communication of all relevant information from HQ (e.g. product information, policies, procedures, etc.) to the Salon staff.
• Manage the relationships with all maintenance vendors & Department store (e.g. New product launch info, VIP reward program communications, DPS daily require task.)

• Align with HQ marketing strategies and arrange the annual communication plan. Implement & localize campaigns and deliver impactful events in stores.
• Arrange A&P budget for ATL & BTL materials for OOH in retail channels. Ensure brand information across all function & departments are consistent before announcing to frontline.
• Communication & collect with different functional teams to execute brand campaign to make sure we are in line with the global briefs and timeline.
• Execute new launch projects, including store LINE official account, new brand value, etc.
• Promote, develop and manage the CRM communication program, e.g. VIP event & Workshop / Birthday greetings / Holiday event.
• Develop and maintain positive relationships with retail channels to maximize business opportunities & Competitor analysis.

• Develop & Implement Mother's Day and Anniversary promotion (Value Sets/ Flyer/GWP/ Cross- alliance) evaluate, analyze and prepare promotion results.
• Supervise store stock take and analyze the result to improve inventory control.
• Ensure good collaboration with trade partners & In charge of contact window of department store.

• In charge of 35+ cosmetic brands, revenue $20B/per year. Sales management & inventory control.
• Paving the way for POP-UP store for more brands to launch.
• Planning cosmetic catalog theme & layout design.
• Optimize brand's CRM event operational procedures to enhance workflow efficiency.
• Customer service & Compile standard operational procedures of sales promotion for department store.

學士, 企業管理

Education record

Summer courses