Kimberly Christensen Email and Phone Number

Support ComEd’s 2030 strategic initiatives; plan and execute omni-channel communications that build awareness and educate customers on programs available from ComEd, while telling ComEd’s larger story across multiple campaigns.Launched the Beneficial Electrification campaign, including TV, print, radio, social media, digital, and OOH tactics that incorporated hybrid bus and EV wraps. Media plan delivered 149% more impressions than originally projected. Social media tactics surpassed industry benchmarks and over-delivered on projected customer engagement by 141%.Established ComEd as a trusted source of information via the launch of an updated Solar campaign that drives customers directly to ComEd’s Solar tools and resources.Pivoted residential- and business-targeting Energy Efficiency and Public Schools campaign strategies to drive customers toward “gateway” offerings used as a launch pad toward broader ComEd offerings.Launched the very first Financial Assistance ad campaign, including TV, multi-lingual print/radio/social media and a digital campaign that includes low income-targeting app placements. 214% increase in ComEd.com/SAM traffic at launch. Campaign historic high scores in Likeability, Total Satisfaction Improved, Clear Message and Appropriate Message from ComEd categories. In its second year, the campaign’s digital display tactics are performing at 230% above industry benchmark. Launched a new Mobile App campaign highlighting bill and outage management capabilities that includes TV, social media, digital, OOH and radio. Launched a Consumer Protection campaign updated with new energy scams; campaign includes multiple radio and TV interviews with ComEd’s head of Security.Met and/or exceeded awareness goals across campaigns, despite 2024 budget reductions. Manage the Team’s E02 as it pertains to her owned advertising deliverables; provide ongoing education, guidance and prioritization of work.

Transformed engagement in ComEd’s DR/DP programs via marketing strategies and tactics that educated and drove customer enrollment. Applied latest department tools and resources to optimize tactics, where applicable. Provided thought leadership around program messaging updates, communication strategies and analytical solutions. Collaborated with department leads and partner agencies to analyze 2022 performance metrics and applied learnings to 2023 planning process.

Provided marketing support to R&D portion of the Program portfolio. Planned and managed marketing strategies that drove U.S. energy industry target engagement. Channels included the Emerging Tech microsite, email, webinars, social media, earned media and Google ads. Utilized earned media opportunities to raise the profile of the Emerging Tech "brand" and keep the Program top-of-mind among energy industry professionals and stakeholders.Optimized digital campaigns to leverage most effective channels.Attended shoots and provided marketing support for various pilot offerings. Added tactics included collateral materials and case study videos. Wrote the Emerging Tech Marketing Guidelines and developed a collection of marketing templates to be utilized by R&D pilot vendors.On an ad-hoc basis: Developed written content for multiple Energy Efficiency communications, including Marketplace emails and ComEd residential/business eNewsletters.

Account: RJ ReynoldsBrand: NewportPlanned and developed digital and print communications for the existing Newport brand, while participating in a think tank tasked with refreshing the brand. Digital work included an overhaul of the existing Newport website and the launch of a summer-long sweepstakes. Led multiple brainstorms and brand workshops, which contributed to a refresh of the brand. Managed three-member account team.

Accounts: Office Depot, Mizkan AmericasBrands (Mizkan): Nakano, Holland House, World Harbors, Mitsukan, El DiabloPlanned and executed retail communications/B2B platforms for Office Depot, as well as integrated communications for multiple food products within Mizkan's $2.5M brand portfolio.Developed quarterly retail themes and client/agency style guides for Office Depot. Channels included in-store, preprint, digital, social media and FSI.Developed Office Depot B2B communication platforms and corresponding sales programs, including trade show booths, videos, interactive presentations and digital communications.Redesigned the Office Depot/Epsilon briefing process and B2B/B2C Client-to-Agency briefs.Key member of the agency New Business team that won the Mizkan business.Managed the Mizkan agency transition process. Executed FY14 integrated marketing plan, which included TV, print, digital, email and social media.Led the restage of multiple Mizkan liquid condiment brands.

Accounts: Dole Fresh Vegetables, Cabot CreameryDeveloped/marketed new food products with an eye toward improved taste, nutrition and presentation. Provided creative content; performed copy editing/proofreading duties as needed. Monitored and reported on food industry trends, including mass market claims and commercial/culinary innovation.

Account: SC JohnsonBrand: GladePlanned and executed integrated communications for multiple products within Glade’s $100 million brand portfolio, including shopper, promo, experiential, digital, TV, print and radio.Developed strategy and “go to market” plans for Glade’s core plan initiatives.Prepared 18-month, 360-degree scope-of-work documents for SCJ’s air care and home cleaning brands.Created the SCJ/Ogilvy Client-to-Agency Brief.Managed an Account Supervisor, Account Executive and Assistant Account Executive.

Account: SC Johnson Brand: Ziploc Planned and executed integrated communications for multiple products within Ziploc’s $20 million brand portfolio, including TV, print, radio, and digital.Launched four new products within the home storage category, including written concepts for research, product positioning, communication strategy, creative production and campaign.Achieved the highest TV copy test scores in Ziploc history, resulting in 95% brand awareness and 60% purchase intent over 18 months.Increased Ziploc’s Facebook following 1014% via a 5-day banner ad campaign/sweepstakes.Trained and supervised the team’s Assistant Account Executive.

Account: SC Johnson & Son, Inc. (SCJ)Brands: Edge, Skintimate, SCJ Corporate Planned and executed integrated communications, including TV, print, radio, digital and in-store communications. Launched four new products within the men’s and women’s personal care category. Participated in a think tank that resulted in a restage of the Skintimate brand. Developed a new TV/print campaign and wrote a 32-page strategic guide for use by SCJ and its partner agencies.Ensured the maintenance of SCJ’s corporate identity across all vehicles for SCJ Home Cleaning, Air Care, and Home Storage brands. Executed North American rollout of updated “Page Turn” corner peel animation across multiple vehicles. Developed and conducted SCJ summer intern/new hire advertising training programs.Graduated from DraftFCB’s Leadership Institute in June 2009.

Account: Philip Morris USABrand: MarlboroManaged the development and production of various marketing communication vehicles for Marlboro products, including sweepstakes, direct mail, POS, product promotions, pack inserts and coupons.Launched four new products within the tobacco category. Development included product positioning, packaging, merchandising/POS fixture graphics, branding, communication and execution of test markets. Test markets included consumer research, direct mail and retail.Developed and executed packaging redesign program for entire portfolio of Marlboro mainline brand packs and cartons.Trained and supervised the team’s Assistant Account Executive.

Account: Sears Roebuck & Co.Implemented, managed, and executed approximately 100 pages of the Sears national preprint per month for Home Appliances, Home Electronics, Home Services, and Dealer Store categories.Managed the creative development process and production of special event and storewide initiatives, as well as multicultural and business-specific mailers, direct marketing pieces, ROPs, FSIs, credit inserts, and collateral pieces.