• Clients Include: 3M Consumer Business Group (Command™, Scotch™, Post-it®, etc.), Goodyear, Zoetis Equine, Blu Dot Modern Furniture, Vermont Creamery, Deluxe, Associated Bank, Stanley Black & Decker• In partnership with Managing Director, lead media practice of 45 (up from 20 in 2018) with specialties across media strategy, broadcast and digital investment, and data science and over $100MM in annual billings.• Lead strategist and presenter for new business opportunities, contributing to agency’s current 88%-win rate as well as growing media AOR relationships.• Redefined our Data Science practice for changing data and analytics needs, including and well beyond media metrics and targeting.• Guided team and clients through innovations in predictive modeling, cookie deprecation, DEI (diversity, equity and inclusion) in media planning and buying practices and rolling with the punches of COVID-19 in media decisions.

Oversee over $65MM of yearly media investment across all clients. Provide agency thought leadership and positioning on connections planning, campaign analytics, and culture. Help develop proposals and present in new business pitch presentations. Manage team of twelve strategists with experience ranging from entry-level junior strategists and search strategists to associate director. Lead connections strategy and collaborate on overall communication plan for clients including Commerce Bank, Belize Tourism, Discover Boating, and Elevate Minnesota among others.

Media lead on Land O'Lakes full-service account- Shape media strategy across all media channels for all Land O'Lakes brands Campbell Mithun touches -- provide strong guidance and creative solutions to difficult business challenges- Coordinate across disciplines (account management, creative) for both strategy and execution- Manage and develop team of senior strategists, strategists and analystsManaging lead on agency programmatic trading desk (ODINrtb)- Launched ODINrtb in Jan 2013 -- coordinated set up with DSPs, learned all platforms and oversaw training of support team- Shape strategy and ongoing road map including profitability and staffing analysis- Sell capability internally and as a new business tool- Supervise and troubleshoot internal client service

• Collaborate with the Media Director to develop comprehensive, integrated media plans across a wide range of media traditional and online media channelso Coordinate television and radio buys and added value opportunities with the outside buying agency• Develop, implement and track digital campaigns for all clients• Create and present plan proposals and campaign results to internal teams and clients• Mentored the media planner in forming media strategy, client presentations, and digital media planning, reporting and optimization

• Created and implemented media plans for clients in a variety of industries and across all media types• Planned, purchased and managed the online display initiatives for DIRECTV customer acquisition, Public Storage, and City of Hope Cancer Center• Worked closely with website designers and programmers on multiple website redesign projects to architect tracking codes to gather the site visitor behavior data that would best assist the media planners in optimizing the website and paid campaigns• Trained interns and junior media specialists in media trafficking, client billing and invoice processing, and reporting across multiple media types

• Assisted with day-to-day management of all paid search accounts at The Phelps Group• Became Google Certified for Google’s paid search, online display, and site analytics products• Trafficked all online display media for DIRECTV’s customer acquisition • Purchased online display and paid search media for interactive clients including DIRECTV, City of Hope Cancer Center and Monrovia Growers

• Arranged travel itineraries and hospitality arrangements for the 300+ member marching band and staff• Maintained inventory of band supplies and ordered all necessary equipment• Managed all accounts payable and accounts receivable for the USC Band Office• Communicated with staff, student members, band alumni, university personnel and outside business liaisons in arranging band events and travel and in purchasing necessary supplies