Kimberly G. Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Currently using my skills across various industries providing services for clients ranging from:⎼ Visual Merchandising & Consumer Journey Mapping- Brand Development- 360 Marketing Strategy⎼ Team Leadership⎼ GTM Strategy Development⎼ Product Marketing⎼ Market Research⎼ Customer Engagement⎼ Partnerships & Collaborations ⎼ Performance Metrics/KPI Development

New York, New York, Us

•Promoted by C-level leadership for a newly created strategic leadership role at one of the country’s largest publicly traded MSOs.•Developed the on-shelf and Visual Merchandising strategy for all product portfolios •Streamlined and enhanced company operations and team performance by establishing the Customer Experience department from the ground up, hiring and training all team members, implementing all department KPIs and strategies. •Managed a key P&L initiative that involved consolidating preferred vendors, pivoting to bulk purchasing, and saving the company ~$650K annually.•Key stakeholder in the rebrand of the Grassroots product lines, accounting for 38% of brand revenue post-rebrand, which was recognized with a shortlist Clio Award in 2023. •Owned the design rebrand of Curaleaf stores, Reef Stores, and (future) consumption lounge, reporting directly to the CEO and executive teams. •Competed and won favor at the Internal Innovation (pitch contest) Summit 2022; 2 of the presented concepts were chosen for commercialization in 2023.

New York, New York, Us

•Increased retail footprint from 96 to 145 locations, implementing new retail design direction and rebranding acquired retail locations (to Curaleaf), expanding the brand from 17 to 23 states, accounting for over $1B worth of revenue and 100% YoY growth in 2021. •Responsible for all new product launches and rebrands (3 new brands and introduced 171 products), increasing 2022 revenue by 18%.•Successfully transitioned 25% of all marketing print materials to eco-friendly recyclable substrates over 2 years. •Designed and managed the production of our product portfolio tradeshow booths, trade events, and corporate events. Our 2022 HOF booth for Select was highlighted across various trade publications and future exhibitor decks. •Served as an original Co-Chair on the Women in Cannabis ERG, which saw a 40% attendee growth rate in the 1st two years.

New York, New York, Us

• Oversaw the Curaleaf retail rebrand and expansion from 51 stores to 96 with an increased retail revenue of 242.2%• Expanded Select into 9 additional markets for a total of 17, becoming the fastest growing nationally recognized cannabis brand.• Supported the launch of 84 products across brand portfolios in new and existing markets with visual build outs, toolkits and brand moments in both owned and wholesale channels.

Portland, Or, Us

• Acquired by Curaleaf January 2020 • Completely designed and rolled out the custom branded Visual Merchandising program across all recreational and medical markets, both in owned retail and wholesale, expanding from 4 to 8 states in two months, becoming the number one selling cannabis brand nationally. •Created a KPI structure for trade teams to leverage for field marketing support and VM build outs guaranteeing a minimum purchase amount and 3month commitments at minimum. •Became the 1st brand to have a national shop-in-shop footprint in cannabis. •Responsible for leading all projects related to field and trade marketing including visual merchandising, sales + dispensary support, co-branded campaigns and dispensary demo execution•Creative lead for all experiential and on shelf marketing efforts

Los Angeles, Ca, Us

*Consulted for the brand while building out the operations for their first retail store.

•Collaborated cross-functionally with all retail departments to design, develop, and implement the store SOP's and training programs, and created KPI's for all store staff.•Created the marketing communication strategy for all consumer products, promotions, seasonal deals, and campaigns. Resulted in proc 30% month-over-month growth with return customers.•Responsible for the store's visual merchandising and product assortment strategy, and created a new product launch playbook for staff training.• Train and manage in store retail staff setting operational goals while regularly assessing performance•Ensures positive community relationships through being a part of the City Council and through regular engagement with business neighbors.•Collaborated with 3rd party brand marketing teams to develop dynamic content that addressed current trends and customer behaviors for out-of-home campaigns resulting in a 22% increase in brand awareness overall.•Generated ideas about future retail activities to ensure a cutting-edge strategy; maintains up to date knowledge of the marketplace, competitors and trends

Santa Barbara, Ca, Us

-Manage Visual Department budgeting across our retail and wholesale divisions. Cut overall print production costs by over 60% in 2 years.-Set ongoing budgeting goals and source vendors for seasonal design projects, new store fixturing and company marketing needs. -Developed the wholesale retailer visual package for our Retail Sales Agent program.-Identify project deliverables and develop timelines for creative projects clearly defining objectives, key dates, action items and tasks through their lifecycle.-Create and write visual directions, seasonal floor plans and promotional updates for the chain of 220 stores and our wholesale devision.-Oversee execution of trade shows and new store roll outs from conceptualization to set up.-Analyze business trends and field feedback when creating window and table displays.-Sourcing all supplies, hardware and all visual elements for new store openings, remodels and shop in shops.-Business analytics to support product placement in our retail locations.-Act as the liaison between the operational department and visual department/-Develop field training tools and materials for the field to communicate new initiatives, roll outs and launches of brands products and new locations. -Photoshop, Indesign, Microsoft Office.

Anaheim, Ca, Us

-Managed a team of 10-15 employees while training and managing to company standards.-Oversaw all visual changes and managed seasonal floor sets. -Helped increase sales by 30% at one of our local doors through hiring, training and developing a team in time for the holiday season with only a month to do so.-Attended clinics and product seminars for Nike and Vans to communicate company directives to the field.-Attended the company selling day seminar where a selected team worked with the CEO and corporate directors to re-write the selling model and training focus for the chain.-Managed teams at 3 top tier locations, while training and developing associates to become managers and leads.-Conducted interviews and recruited top talent for the Los Angeles district.

• Planned, researched, organized and presenting exhibitions for gallery shows and special events. Managed projects from idea to execution.• Oversaw the execution of the creative vision while staying within budget constraints.• Collaborated with corporate partners and sponsors while creating collateral marketing materials for social media and print for shows and emerging artists.• Attended various art events/ shows in an effort to scout new talent and to network.• Performed executive duties such as screening calls and emails, balancing budgets, kept a company calendar, wrote contracts and consignment agreements.• In charge of customer relations and buyer follow up.

Los Angeles, Ca, Us

• Managed the effective development and execution of all communication vehicles such as Visual Directives and Best Practices to ensure end-user readability across all nationalities and staff levels. Ensured all floor plans and Planograms reflected accurate floor fixture configurations.• Maintained an engaging and brand-right retail environment while upholding the company's brand pillars through ownership and accountability of creative and relevant visual merchandise presentations.• Stayed current with new innovative techniques and procedures to maximize sales through research of competitors, current fashion trends /pop culture and competitive merchandising strategies. • Analyzed weekly and daily sales reports and closely worked with operations to implement new marketing and merchandising techniques to increase UPT and sales.• Created and implemented visual training packets and reference tools for entire staff in order to increase brand awareness and educated employees on the new season/ directives.• Part of a team that helped coordinate and execute the opening of new stores and the remodeling of corporate/ flagship stores.

• Conceptualizes and mocks up visual window display strategies across merchandise categories ranging from fashion apparel to fine jewelry.• Supervise budget details to properly procure and purchase each and every merchandising material from the right resources.• Identifies and executes multi-use fixture capabilities to maximize overall usage and minimize component count.• Planning, organizing, and installing of fixtures, window displays, interior design elements.• Drafting to scale models of interiors, kiosks and fixtures.• In charge of client and project follow up, and customer relations.• Develops and manages a working timeline for all special projects, roll-outs, and transitions resets fixture and product allocation/ space planning.

Irving, Texas, Us

• Handled and managed multiple accounts for clients including Perry Ellis, Lauren by Ralph Lauren, BCBG, Nautica, 9 West, Mark Ecko, Speedo, and Nike. • Set up seasonal displays and shops in various doors and locations including Macys, Robinsons May, Nordstrom, and Bloomingdales.• Coordinated appropriate Planogram space allocations and adjacencies by category of merchandise, as well as, importance of brand and/or item.• Ensures timely requisition of display items for special projects.• Traveled to different retail sites to work management to conduct on-site visual set-ups and prototypes of itinerary switch-outs, renovation resets, and new shop set-ups.• Helped increase client sales by routinely visiting that the product was being represented to its full potential, worked with store management to make adjustments to the doors as needed. • Responsible for west coast accounts in both Southern California and Nevada.• Fixture and product allocation/ space planning.

Bachelor Of Arts (B.A.), Art/Art Studies, General

Associate Of Arts (A.A.), Visual Communications/ Merchandise Marketing

Certifificate, Digital Communication And Media/Multimedia

Associate Of Arts - Aa, Design And Visual Communications, General