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A communications professional with more than 20 years of experience in media relations, crisis management, strategic communications, employee engagement and social media. Serves as a freelance writer and consultant, specializing in creating engaging content for aviation and travel trade media. Deadline-driven, detail-oriented, collaborative and a multi-tasker in today's highly competitive market. Has served as an integral part of communications teams in highlighting an organization‘s mission and vision. Assesses financial data to determine strategic focus areas in an effort to provide a competitive advantage and align corporate communications efforts. Specialties: media relations, external communications, employee communications, crisis communications, and strategy.Interested in sustainability and CSR (corporate social responsibility) initiatives and passionate about mentoring and professional development in business and communications. A graduate of Hampton University with a degree in Journalism and Communications and earned an MBA from Georgetown University. Served as an expert panelist at the 2016 Airports Council International (ACI-NA) Media Relations Conference and the National Academies of Sciences' Transportation Research Boards' Airport Cooperative Research Program. Garnered a Gold Quill Award from the International Association of Business Communicators for innovative, measurable and high quality communications efforts.
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Vice President, Corporate Brand + ReputationEdelman Apr 2022 - PresentNew York, Ny, Us -
Freelance WriterFreelance Dec 2002 - PresentInterviews executives, researchers and subject matter experts in diverse industries for engaging articles that reach target audiences. As an entrepreneur, develops key relationships with various organizations to grow existing revenue and generate new business opportunities.Produced more than 30 articles for scholarly journals and trade publications.
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Media Relations ManagerUnited Airlines Oct 2017 - Apr 2022Chicago, Il, UsI served as a spokesperson proactively highlighting United's activities and strategic initiatives through the news media and other communications channels, regularly promoting and protecting the airline in the Washington, DC region and around the globe. Over the years, I have built relationships with top tier media and trade journalists, which yielded successful results. While focusing on United's core mission of connecting people and uniting the world, I collaborated with teams across various functions to drive awareness and support key business, government and customer initiatives through media engagement. Additionally, I have thrived in a fast paced communications environment by having the latitude to pitch meaningful stories that engage diverse audiences and unite customers, through innovation, sustainability and improving the travel experience. I developed messaging and worked directly with the C-suite, including the CEO and the President on media interviews, speaking engagements, messaging and other activities to put their thought leadership at the forefront of important topics. As a spokesperson, I managed issues that generated or had the potential to generate significant media attention and impact the airline’s brand equity. -
Media Relations OfficerMetropolitan Washington Airports Authority Jun 2011 - Sep 2017Washington, Dc, UsI served as a spokesperson for MWAA, including serving as one of the 24-hour media contacts for emergencies and activities at Reagan National and Dulles International airports. Managed communications platforms and outreach plans by utilizing a variety of channels to reach key internal and external stakeholders. While effectively executing external communications that included media statements, speeches, press releases, social media, public affairs and other communications, I was able to elevate the brand and generate news stories, which assisted in highlighting MWAA's initiatives. As part of executing forward thinking communications, I redeveloped and transformed internal communications platforms to engage employees by maintaining fresh and interesting content on a variety of channels. I also proactively produced effective and compelling external and internal campaigns to assist in telling MWAA's story to diverse audiences. -
Corporate Strategy AnalystMetropolitan Washington Airports Authority Aug 2014 - Jan 2015Washington, Dc, UsServed in a temporary position performing strategy formulation and evaluation to help position the Airports Authority for a competitive advantage.Performed financial and industry analysis for performance benchmarking in both the aviation and the Dulles Corridor enterprises. Collaborated with key departments to assess the current state of the Airports Authority's operations and services.
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Public Relations SpecialistInova Health System Oct 2006 - Jun 2011Falls Church, Virginia, UsServed as a media spokesperson for issues that affect healthcare services at all Inova hospitals with an operating revenue of several billion. Prepared business, financial, medical and research experts for media interviews and speaking engagements.Proactively pitched regional and national media for stories that highlighted the experiential aspect of healthcare. Also, wrote news releases, talking points, speeches, statements and other communications about health-related advancements, technologies and research.Designed, compiled and distributed a daily briefing for senior leaders about news stories, trends and newsworthy events.Drafted feature stories for Inova Magazine, a publication distributed to more than 300,000 homes nationally.Authored nearly 40 editorials for CEOs, which appeared in publications throughout the D.C. region and drafted nearly 50 speeches for senior executives to present at community events.Collaborated with the internal communications team to coordinate messages regarding crises or other issues that had the potential for media coverage and would negatively impact the image and reputation on Inova Health System. -
Editorial AssociateEastern Virginia Medical School Aug 2003 - Oct 2006Norfolk, Virginia, UsServed as a creative content producer for various internal and external publications, which highlighted medical breakthroughs, research and education.Coordinated on site media relation activities and pitched stories for regional media. Frequently drafted and edited communications for dissemination to key stakeholders and served as the point of contact for story submissions. Served as staff digital photographer. Utilized publishing software for page layout and design and; photo and video editing software.
Kimberly Gibbs Skills
Kimberly Gibbs Education Details
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Georgetown University Mcdonough School Of BusinessMaster Of Business Administration - Mba -
Hampton UniversityJournalism And Communications
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Emergency Management InstituteEmergency Management
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NtsbAircraft Accident Training
Frequently Asked Questions about Kimberly Gibbs
What company does Kimberly Gibbs work for?
Kimberly Gibbs works for Edelman
What is Kimberly Gibbs's role at the current company?
Kimberly Gibbs's current role is Media Relations | Strategic Communications.
What is Kimberly Gibbs's email address?
Kimberly Gibbs's email address is ki****@****ted.com
What is Kimberly Gibbs's direct phone number?
Kimberly Gibbs's direct phone number is +120233*****
What schools did Kimberly Gibbs attend?
Kimberly Gibbs attended Georgetown University Mcdonough School Of Business, Hampton University, Emergency Management Institute, Ntsb.
What skills is Kimberly Gibbs known for?
Kimberly Gibbs has skills like Media Relations, Internal Communications, Strategic Communications, Crisis Communications, Corporate Communications, Leadership, Social Media, Newsletters, Communications Planning, Crisis Management, Editing, Press Releases.
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