Spearhead strategic initiatives as the Executive Sponsor for six of twelve critical priorities for Ahold Delhaize, a $65 billion food retailer including Food Lion, Stop & Shop, Hannaford, The Giant Company, and Giant Food.· Pioneered the establishment and leadership of a central Omni-channel Category Management Team, driving a 5.35% increase in Sales and a 60-basis point increase in vendor trade investment.· Orchestrated the development and implementation of a unified product hierarchy and category desk restructuring across the ADUSA Enterprise. Streamlined categorization for 2 million items, impacting over 75 IT applications and 2000 business practices. Collaboration across 10 cross-functional work streams significantly benefited five retail brands.· Forged a strategic partnership with The Partnering Group to devise an Omni-Channel Category Review Process and define Organizational Category Roles, facilitating the creation of three-year strategic category plans.· Established three levels of Functional Competencies across six job classifications, fostering professional development and supporting succession planning.· Collaborated with cross-functional teams to formulate Interaction Models spanning Supply Chain, Private Brands, Shopper Marketing, E-commerce, and Retail Media. Cultivated a cohesive "one-team" culture with aligned priorities and KPIs.

· Crafted and executed the strategic departmental vision, driving category, pricing, merchandising, and assortment strategies for a $3.8 billion business. · Led and developed a team of 85 associates across center store category management, merchandising and pricing to effectively manage categories, meet consumer needs, and grow market share.· Achieved notable market share increases in Center Store, including a 40-basis point rise in 2019, followed by a significant 57 basis point increase in 2020. Despite Covid-19 challenges in 2021, effectively managed a modest decrease of 21 basis points, maintaining stability with flat performance in 2022.· Collaborated with Private Brands to devise new items and a strategic commercial growth plan, yielding a 4% sales increase and over 30% center store penetration.· Directed departmental budgets, ensuring efficient resource allocation to support strategic initiatives and meet financial targets.· Monitored all financial metrics and performance indicators, proactively addressing variances to optimize profitability.· Oversaw for all merchandising functions for Center Store.· Developed a Center Store Experience guide for new stores & remodels adjusting POGs for growth and changing customer demands.· Attracted top talent, implemented succession plans, and fostered a diverse, inclusive work environment.

Served as the Interim VP reopening services in a post covid environment. Spearheaded the development of new programs, from product specifications to labor models and equipment/fixtures, to meet the evolving needs of our consumer.

· Analyzed market trends, consumer preferences, and competitive landscape to create category strategies in support of market share growth.· Re-envisioned the Dairy Aisle through customer insights modernizing aisle flow & adjacencies through customer insights and trends delivering 60 basis points of market share growth.· Designed a store within a store test concept for Health & Beauty Care.o Worked with a cross functional team (designers, architects, shelving manufactures, etc.) to create a new store concept from new décor, shelving, flow, and IT elements.o Drove a 17% sales growth and leveraged learnings in future remodels.· Cultivated strong relationships with suppliers and vendors to ensure product quality, availability, and cost-effectiveness.

Established a new Hannaford Meat & Seafood Category, Merchandising, & Pricing team to oversee a $600 million business.· Developed and implemented comprehensive category strategies for meat and seafood, aligning them with overarching business objectives, resulting in significant market share growth.· Negotiated contracts and agreements with suppliers to secure advantageous terms, pricing, and promotional support.· Pioneered the development of the Fresh MAX model strategic initiative, creating a sustainable business operating model to optimize profitability and offer Best in Market offerings while supporting individual department strategies and maximizing Department Profitability.· Managed procurement processes to ensure a consistent supply and freshness of products while mitigating supply chain risks.· Devised and executed pricing strategies to enhance profitability while maintaining competitiveness in the market.· Directed the development and implementation of merchandising plans to elevate the presentation and visibility of meat and seafood products in-store.· Optimized product placement, signage, and merchandising techniques to drive customer engagement and boost sales.

· Managed the Fresh and Frozen Seafood Category Desk for Food Lion & Hannaford. · Partnered with The Gulf of Maine Research Institute to create and activate the most robust Seafood Sustainability initiative in the US.