Kimberly Halperin Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, United States

• Draft communications and marketing plans and social toolkits for projects and activities • Develop social media, email, and website content for upcoming report releases or events. Coordinate with other units (Press, Social team, other divisions) to disseminate materials through all applicable channels.• Track and coordinate projects cross-functionally to meet communication needs throughout the project lifecycle through developing timelines, reviewing deliverables, and delivering timely feedback.• Ensure that communications materials developed adhere to National Academies’ standards of quality, accuracy, and brand guidelines. • Assist with development of communications strategies and messaging for multiple marketing campaigns, helping staff identify their audiences and best ways to market to them.

Washington Dc-Baltimore Area

● Drove omni-channel B2B marketing campaigns, creative strategy, and campaign creation to create demand generation across various industries. Leverage email, company website, and mobile application. ● Led cross-functional initiative to adopt a new website copy testing platform while working with and onboarding an external vendor. Resulted in $10.1M in additional annualized present value and a 5% increase in value per site visitor. ● Drove demand for small business products by implementing copy and imagery testing across digital channels. resulting in an increase of 10,000 new accounts booked.● Developed over 20 creative briefs and go-to-market strategies to bring business intent to life via compelling marketing channel creatives.● Strategized and analyzed campaign performance results to increase annualized revenue utilizing A/B creative tests, marketplace trends, and customer insights to advance marketing strategies. ● Presented consistent and compelling stories about B2B marketing campaign results to leadership, while also championing the brand and end customer experience. ● Acted as marketing strategy lead in collaborative cross-functional teams (e.g., business analysts, product owners, product managers, creatives, legal and compliance representatives, etc.).

Washington, Dc

• Manage digital B2C incentive programs across channels and product lines generating 15,000 new customers valued at $7.4M. • Lead cross-functional marketing campaigns across multiple channels including email, paid and organic social media, Facebook advertising, paid search, and website. • Implement cross-functional incentive development from launch through fulfillment and tracking while managing a $1M annual program budget. • Project manage digital and print creative asset review and approval processes from initial drafts to final deliverable.• Partner with product team to work on content model improvements, as subject matter expert for website CMS. • Promoted within two years for leading multiple marketing campaigns and exceeding goals.

Washington, District Of Columbia, United States

• Created streamlined campaign creation processes for both digital and print, through campaign conceptualization, collateral development, landing page creation, result tracking, reporting, cost and strategy optimization.• Oversaw and developed status reporting to internal teams that communicated progress towards program goals.• Performed and reported on competitive market research for leadership that identified trends, best practices, legal and regulatory policy changes, social media strategies, and partnership opportunities in the energy industry.

Bloomfield, New Jersey

- Collaborated with the Director of Marketing on brand related projects- Reviewed sell sheets, making them more efficient, consistent, and visually appealing- Improved decks to be used in trade sale shows - Worked closely with HR to develop new initiatives

Washington D.C. Metro Area

- Assisted the Project Management team with daily project management tasks - Managed the scheduling of website projects, project budget tracking, and timeline creation for social media, video and website projects- Collaborated with the entire Project Management team on project execution

Washington D.C. Metro Area

- Worked with other Hall Councils, Residents Assistant’s, student organizations, and GW departments to co-sponsor events - Co-developed events with fellow residents to create more engagement within the residence hall- Developed advertisements for events to be put around the residence hall

Bachelor Of Business Administration - Bba, Marketing, Minor In Psychology, 3.8 Gpa

Activities and Societies: Summa cum laude, Beta Gamma Sigma business honor society, deans list

Bachelor Of Business Administration - Bba, Marketing

Study Abroad