Develop and execute social media strategyManage content calendar across social platforms including Instagram, Facebook, Twitter, Pinterest, YouTube, LinkedIn, and TikTokManage community engagement — ensure all DMs are addressed, respond to comments, interact with the community, and comment on, and repost UGCSupport the production of multimedia assetsCollaborate in brainstorming sessions during social media and content strategy ideation and campaign development phasesAid in monitoring and analyzing brand conversations by delivering actionable insights and specific recommendations on how to improve social activityEnsure all content being created is aligned with company goals and optimized for targeted messaging and distributionResearch and identify online trends, creative best practices and relevant brand examples being leveraged across social media and webOutline and publish blog content aligned with trends and campaigns to drive SEOConduct SEO keyword research and use SEO guidelines to improve the quality and quantity of web traffic

• Recruited by CMO to run content marketing and social media for high growth consumer tech startup• Optimized landing page content for SEO growing traffic >100% quarter over quarter• Created social media strategy across LinkedIn, Twitter, Instagram, and Facebook for an audience of 40K+

• Designed customer social media strategies for clients in a variety of industries including finance and education• Led day to day community management across social platforms for our clients• Tracked and reported on social KPIs for each client to understand business and performance impact