Kimberly Ivers Email and Phone Number

Develop and execute go-to-market strategies for Fiserv's digital banking platform. Collaborate with sales, marketing, and client management to develop business strategy, lead generation plan that aligns with revenue goals for the division.

ACI Worldwide powers electronic payments and banking for more than 5,000 financial institutions, retailers, billers and processors around the world. With $13 trillion in payments and securities transactions each day, processing transactions for more than 250 of the leading global retailers, and 21 of the world’s 25 largest banks. Responsibilities:Prospect and generate new sales leads and business opportunities using multiple channels for North America Sales Team.Foster and track prospect relationships, qualify and generate high-quality leads that impact business revenue.Collaborate with field marketing to develop and adjust lead generating marketing campaigns, adjust accordingly.Develop, implement, and enforce the use of consistent processes using Salesforce, Eloqua and other CRM tools.Collaborate with Sr. Sales Executives for goal setting and regional campaign planning.

Develop, execute and analyze lead generating campaigns and events for the Government Contracting Business unit. Also manage all marketing related activities for our EMEA business unit based in London. Manage the development and execution of new lead generation campaigns and go-to-market strategies for new products while managing cross-functional relationships both internally and externally with vendors/agencies. Excellent collaboration and communication across the corporation with product marketing and sales. Highlights: - Leverage core marketing principles to drive demand generating campaigns that supported the best quarter on record for Q3 2012. - Drive and execute all aspects of demand generation plans, including email campaigns, live events, online, print and radio campaigns/advertising - Work closely with Product Marketing to drive creation of content for use in campaigns - Liase with MarCom team to develop messaging, creative, PPC and social media content, and then develop the go to market plan for each product/solution asset. - Develop lead generating campaigns that align to Sales revenue targets - Oversee legal, contracts and accounts payable processes - Manage program budgets and identify opportunities to realize efficiencies or deliver more growth for the business.

Managed mixed-media consumer marketing promotions for hundreds of banks and credit union clients. Developed creative campaigns, copy/content, sales tracking, billing, and ROI reporting. Developed go to market strategies for new products and user interface updates. Tracked and analyzed all marketing campaigns. Educated internal teams such as sales, account management, and product marketing on current consumer marketing campaigns. Managed external vendors, printers, agencies and fulfillment houses.Director, Consumer Marketing• Managed the development and execution of marketing campaigns including direct mail, email, point-of-purchase, and online programs• Oversaw large-scale mixed-media consumer marketing promotions for bank and credit union clients, to include coordination of creative development, sales tracking, billing and ROI reporting• Managed the creative team responsible for the development of creative consumer marketing programs, as well as corporate marketing materials to include corporate presentations, collateral, and web content• Worked very closely with Corporate Marketing to schedule creative services output• Collaborated with internal Product Development team to coordinate all aspects of consumer roll-outs for new product and service offerings• Developed strategies for programs designed to generate revenue and control costsSenior Manager, Consumer Marketing• Developed and implemented marketing programs for new and existing products• Tracked and analyzed the results of all marketing campaigns• Collaborated with internal teams such as inside sales and account management to coordinate marketing messaging and strategy across the organization• Developed pricing strategies for marketing programs and campaigns • Formulated and maintained annual budget of $1.5M• Managed multiple projects and campaigns simultaneously, each with their own budget and timeline

• Conducted market and consumer-based research to drive branding efforts and creative development for wireless (aolmobile.com) and desktop messaging (aim) business units• Developed and maintained product brands for aolmobile.com and Instant Messenger, including the development of a style guide• Managed and coordinated promotional marketing efforts for AOLmobile.com and AOL Instant Messenger with industry partners including Verizon and Cingular• Managed CRM email campaigns to recruit and retain users to the purchasing web sites• Developed an integrated marketing plan that utilized both internal and external advertising channels to increase awareness, site traffic, and purchases• Continually evaluated the changing market and adjusted promotional strategies accordingly

Senior Marketing Manager • Developed and managed annual marketing plans and budgets, including advertising, events, collateral development, public relations, web outreach, and lead generating programs• Managed cross-functional groups within the organization who were involved in steering corporate messaging and positioning (i.e. subject matter experts)• Developed corporate brand identity through messaging, logo development, and graphical material.• Generated interest in the company via press/media relations and community outreach activities• Produced printed marketing material including, corporate brochures, customer success stories, direct mail, corporate newsletter and prospect presentations• Redesigned corporate web site with enhanced features and functionality• Developed media and public relations plan to increase overall market awareness of services• Managed third-party vendors such as design firms, printers, and destination management companies• Managed trade show and conference exhibitions

Senior Marketing Manager • Produced product support material such as corporate brochures, product data sheets, information sheets, customer success stories and PowerPoint presentations• Created media plan, facilitated advertising buys and created copy for industry publications• Assisted the web team with designing and developing the Corporate web site architecture • Wrote and edited public relations copy• Created customer newsletter (copy and design) and distributed via mail-shop• Conducted market research and analyzed data to develop appropriate advertising campaigns• Facilitated localization efforts of International marketing programs (translation and coordination)• Created and extended corporate identity/brand throughout corporate messaging and advertising• Managed relationships with key vendors and agencies• Developed logo and artwork database for use by strategic alliances and partners• Maintained marketing communications budget

Senior Channel Marketing Manager • Extended SAGA’s branding and name recognition by developing strategic marketing programs and public relations activities• Managed all aspects of event management to prepare for and manage lead-generating events, including a 30 city satellite seminar series, alliance partner tradeshows (IBM, Sun, SAP, Oracle) and customer focused events • Analyzed event survey data to obtain accurate lead information and ROI reports• Interfaced with marketing agencies to design and develop all printed marketing collateral including, product specific collateral, customer case studies, interactive marketing presentations, and electronic media• Managed vendor relationships with external print shops and advertising agencies, including an on-site printing and production services department• Consistently communicated all outgoing product and sales information to the Field Sales Organization• Led cross-functional teams with members from Public Relations, Marketing Communications, and Advertising to ensure timely and successful implementation of marketing and sales incentive programs