Kimberly Shaw

Kimberly Shaw Email and Phone Number

Global Merchandising | Strategy @ PetWise
Kimberly Shaw's Location
Petaluma, California, United States, United States
Kimberly Shaw's Contact Details

Kimberly Shaw work email

Kimberly Shaw personal email

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About Kimberly Shaw

Highly accomplished business leader with extensive experience in Global Merchandising, Product Development, Retail Account Management, Business Strategy, Project Management and Process InnovationComprehensive multi-channel experience in apparel, consumer goods and home furnishings at premier multi-national corporations and emerging small businesses.Adept at planning and executing projects & programs that increase operational effectiveness, unify brand message, drive customer engagement, grow markets and achieve fiscal targetsRecognized for building and guiding high-performance teams. Skilled at cultivating strong and long-lasting relationships with internal and external stakeholders.Exceptional time management in fast-paced environments. Strong organizational, communication and leadership skills.● STRATEGIC PLANNING | PROJECT LEADERSHIP: Transformative go-to-market strategies, concept planning, corporate initiatives, process innovations, complex project management, project plans, brand value propositions, cross-functional work objectives ● PRODUCT DEVELOPMENT & MERCHANDISING: Category leading brand vision, concept development, product roadmaps, product launches, pricing strategies, differentiated line assortments, market opportunities, supply planning, demand planning, inventory strategies, multi-channel distribution● CONSUMER PRODUCT MARKETING: Cohesive multi-channel B2C marketing campaigns (print, digital, PR, influencers, etc.). Increased brand awareness, consumer engagement, market growth, website traffic, sales performance ● ACCOUNT MANAGEMENT: Cultivating client relationships, key account expansion, portfolio health, category opportunities, product assortments and mutually beneficial fiscal objectives

Kimberly Shaw's Current Company Details
PetWise

Petwise

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Global Merchandising | Strategy
Kimberly Shaw Work Experience Details
  • Petwise
    Director Of Category Management
    Petwise Jul 2024 - Present
    Novato, Ca
  • Easy Way Products
    Account Executive
    Easy Way Products May 2017 - Aug 2024
    San Francisco Bay Area
    Orchestrating account management and product development activities for a complex, made-to-order business model. Ensuring the on-time delivery of one-of-a-kind premium products and assortments to retail doors.Navigating rapid increases in portfolio size, scope and complexity. Currently managing 10 key retail accounts, representing 25% of company sales and $30MM in annual revenue.Drove innovation in assortments, sourcing and raw materials that resulted in $1MM in additional revenueOverhauled the go-to-market strategy and infused it with practices that foster pro-active planning versus re-active executionKey contributor to the development and launch of the “Accountability In The Workspace” corporate initiative
  • Camelbak
    Director Of Product Management, Lifestyle
    Camelbak Apr 2015 - Oct 2016
    Petaluma, California
    Accountable for directing and guiding the creation of product assortments and marketing programs for the Active Lifestyle category ($82M annual revenue, 45% of total sales)Drove concept innovation, business strategies, product development, merchandising, demand planning, inventory management, vendor & supplier management, pricing strategies, multi-channel marketing and multi-channel distributionCollaborated with Product Marketing Manager to develop customized products and marketing campaigns in support of sustainability programs at national parks, state parks, premier music festivals, etc.Championed re-branding efforts that introduced more feminine looks and product designs to “attract her”Embedded a research phase in the early stages of the go-to-market calendar to foster brand and product innovation
  • Amazon
    Senior Product Manager - Private Label Home
    Amazon May 2012 - Apr 2015
    Greater Seattle Area
    Immediately upon hire (as a one-person show), assumed de-facto leadership of all business functions during the department’s initial launch: design, product development, merchandising, demand planning, inventory management, vendor and supplier management and consumer marketingIntroduced a scalable go-to-market strategy that empowered rapid growth and category expansion for the newly established business unitManaged the on-time development and delivery of 27 new collections and categories within a one year span. Led cross-functional efforts that resulted in a 60% increase in revenue year over year.Developed marketing strategies that drove brand awareness, customer loyalty, site traffic and sales
  • Levi Strauss & Co.
    Senior Merchant - Dockers® Men'S Commercial Merchandising
    Levi Strauss & Co. 2009 - 2012
    Accountable for the $450MM Men’s Dockers® North American Wholesale business for the global brandLed global concept innovations, strategic planning, new market growth, go-to-market strategies, tiered line assortments, product development, pricing strategies, multi-channel marketing programs and multi-channel distributionOrchestrated the Dockers® brand shift from regional product assortments to a master global assortment during the company’s sweeping transition to a standardized global operating model. Collaborated with each country’s merchant team to ensure the global assortment met the needs of local markets. Served as the primary gatekeeper for the worldwide assortment post transition.
  • Levi Strauss & Co.
    Senior Merchant - Dockers® Men'S Pants
    Levi Strauss & Co. 2007 - 2009
    Accountable for the $400MM Men’s Dockers® North American Wholesale business for the global brandDrove global concept innovations, strategic planning, new market growth, go-to-market strategies, merchandising, product development, pricing strategies, multi-channel marketing programs and multi-channel distributionModernized the “Dockers® Original” product line with all new fits, styling and assortments. The re-imagined concept became a market leading khakis line that reinvigorated the global Men’s casual pants category.Critical contributor to the concept, development and launch of the “Dockers® Weekend Casual” product line
  • Levi Strauss & Co.
    Senior Merchant - Dockers® Men'S Shirts
    Levi Strauss & Co. 2006 - 2007
    Accountable for the $70MM Men’s Dockers® North American Wholesale business for the global brandCreated brand propositions and orchestrated development efforts for the new "Organic" and “made in California” product linesReceived corporate recognition for the initiation, development and successful launch of the "Men’s Golf Shirts Classics" line of products (Dockers® Excellence Award)
  • Levi Strauss & Co.
    Merchant - Dockers® Men'S Shirts
    Levi Strauss & Co. 2003 - 2006
    Collaborated with merchandising management, communicated seasonal line direction; engaged partners in Design, Marketing, Production, Planning and Sales. Increased department profitability; researched and analyzed costing and pricing, analyzed color, and minimized SKU count to drive line productivity.
  • Levi Strauss & Co.
    Assistant Merchant - Dockers® Men'S Shirts
    Levi Strauss & Co. 2001 - 2003
    Met seasonal objectives for sell-in tools; worked with cross-functional teams, managed seasonal line plans, sample logs, and product guides for largest SKU intensive division, and implemented sample reduction project resulting in savings of $100K.
  • Pottery Barn
    Associate Sourcing Manager - Textiles
    Pottery Barn Jun 2000 - May 2001
    Served as team leader for peer projects; created vendor matrix and worked with agents to source new developments, fabrications and prices. Managed global production of drapes, pillows and throws; ensured on-time delivery of quality merchandise.
  • Jj Mae'S - Rainbeau
    Product Development Manager
    Jj Mae'S - Rainbeau Aug 1997 - Jun 2000
    Managed development of new product and production for $80M privately held sportswear manufacturer. Responsible for managing development lifecycle of active and sportswear product for DKNY, Old Navy, Gymboree, EMS, Asics and Levi’s accounts

Kimberly Shaw Education Details

Frequently Asked Questions about Kimberly Shaw

What company does Kimberly Shaw work for?

Kimberly Shaw works for Petwise

What is Kimberly Shaw's role at the current company?

Kimberly Shaw's current role is Global Merchandising | Strategy.

What is Kimberly Shaw's email address?

Kimberly Shaw's email address is ks****@****cts.com

What schools did Kimberly Shaw attend?

Kimberly Shaw attended California State University-Fullerton.

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