- Managed entire Deals "ecosystem" of 10+ category focused promotional landing pages. Page visits in 2021: Over 11.5 million- Created and implemented sitewide merchandising plan for all high profile Holiday promotions, including Black Friday and Cyber Monday- Updated promotional sales pages throughout entire sales cycle to optimize for performance- North America lead for Dynamic Landing Page template, including initial ideation, launch, and post-launch refinement with User Experience and IT partners- Worked closely with multiple teams in a highly matrixed environment, like Product Category Managers, UX teams, and others at Worldwide Level- Analyzed page performance for weekly and reporting using Adobe Analytics

- Launched new product pages to website that explained features and benefits to customers- Created landing pages for cross-merchandising across company brands. Drove new page design and development- Analyzed weekly onsite sales data to discover brand trends

• Enacted all weekly affiliate offers and coupon codes• Implemented all partner-exclusive offer campaigns• Consulted on design for landing pages and banner creative• Redesigned offer newsletter email to better showcase promotions• Streamlined media placement billing process

- Directed creative feedback for $100,000+ digital advertising campaigns- Maintained positive relationship with Sales by providing timely support- Trained entire marketing department in project management software- Trafficked creative and contract approvals for entire department- Generated e-commerce product detail pages- Tracked marketing budget for third of Channel Marketing Department

- Rotational position working with product marketing, graphic design, Latin America merchandising, web, and Legal to garner company's marketing foundation- Launched Workfront project management system for all product launches. Served as the Workfront administrator.

Coordinated with HP to create marketing plans for two product channelsCreated weekly email blasts to generate new sales leads Designed and negotiated ads in trade publications Maintained company's social media accountsConsulted on new corporate web page design

Created PowerPoint presentation using market researchCompiled weekly competitive programming reportsCompleted seasonal programming forecastsManaged episode usage reports

Created a company blog Mass e-mailings for promotions Helped produce health insurance quotes for small businessesProduced and maintained a company website