Kimberly Owens Email and Phone Number
As a seasoned marketing and business development professional I have a proven track record of elevating B2B brands and nonprofits, streamlining operations, and amplifying sales. With a blend of creativity and analytical skills, I’ve shaped and executed innovative marketing campaigns, cultivated strategic partnerships, overseen cross-functional teams from concept to execution, and delivered results that exceed expectations. My expertise in digital marketing and journalism is complemented by a profound understanding of content strategy and copywriting, brand identity and messaging, research and emerging technologies. As artificial intelligence (AI) rapidly evolves and penetrates all facets of our business and personal lives, I am taking advantage of AI tools to enhance productivity and performance in my work and my client's business. I'm as dedicated to deepening my understanding of Ethical AI and Responsible Tech practices, AI regulation and governance, and the impacts of bias within algorithms, surveillance, facial recognition technologies impact marginalized commuities.As a proud Chicana (second generation), I'm dedicated to advocating for equity, representation, and inclusive leadership, with a special focus on abolition and social justice.
Buzz Boulevard, Inc.
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Content Strategist | Event Tech Consultant | Business Development Advisor | MentorBuzz Boulevard, Inc.Los Angeles, Ca, Us
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Content Strategist | Event Tech Consultant | Advisor | MentorBuzz Boulevard, Inc. 2006 - PresentAs the founder of Buzz Boulevard, I've advised, led, and deployed a variety of marketing, branding, and business development initiatives for companies seeking to utilize advancements in technology to streamline operations, reduce costs, increase efficiencies, and grow their business. Key areas of focus include:- B2C and B2B market positioning- Brand Identity- Digital Marketing- Content Marketing- Client Management Relations & Business Development Strategies- Strategic Partnerships- Growth Strategies- Event Tech Strategies and Management
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Business And Marketing AdvisorBuddy 2022 - PresentLos Angeles, Ca, UsCollaborated with the mobile startup’s cross-functional teams including leadership, UX/UI, and mobile app development to align product roadmaps with customer insights and personas Coordinated product market fit initiatives through guerilla-style, go-to-market strategies Cultivated strategic partnerships and led onboarding event activations to gain significant user acquisition targets and lower cost per acquisition to less than $1
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Marketing And Business DevelopmentFestifi Llc. 2017 - 2024Los Angeles, California, UsRedefined and optimized business development strategies, closing the largest to date sale of $500K+ and achieving a 65% YoY increase. Led the diversification of revenue channels by expanding market reach into major corporate accounts (Lyft, Amazon, Disney, AAA) and experiential agencies (North Six, Bureau Betak, 3CS, NVE Experience).Directed hundreds of event productions, working with cross-functional teams to align project scopes with clients’ technical needs, overseeing resources and budgets to increase profit margins by 32% while remaining competitive in the market.Implemented a streamlined client event management system in Airtable to track project details and requirements, while standardizing the RFP proposal and pricing process to win more bids.Led the website redesign project, optimizing new content for SEO resulting in first page ranking above the fold and growing inbound sales leads by 78%. -
Founding Editor | Technologist & Entertainment JournalistKaffeine Buzz 2002 - 2023As the founding editor of Kaffeine Buzz, Kim's online publication has featured thousands of interviews with entertainment and technology leaders, filmmakers, artists, brands, and social justice advocates. The collaborative series, "Insight Out," with Dante Owens, currently incarcerated at Sterling Correctional Facility in Colorado, provides a first-hand account of prison life and the efforts by residents to reform a system for redemption versus strictly punitive.Through intuitive insights and research, she's publish entertainment-focused thought leadership pieces and reports on audience and social engagement, branding, sponsorships, and event technology trends. Kim also contributed a chapter, "Choosing the Right Sponsor and the Right Sponsorship Strategy," to The Festival Thrower's Bible (Tucker Gumber, Vendini Publishing).Events and Speaking Engagements include SXSW, NAB, Digital Hollywood, Canadian Music Week, Fest Forum, and XLIVE.
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Content Marketing ManagerBrightpearl 2014 - 2017Austin, Tx, UsDesigned a value-based, customer-centric content marketing strategy to differentiate Brightpearl’s market positioning and achieve key performance goals.Authored influential thought leadership pieces on e-commerce automation, retail and multi-channel trends, payment security, and machine learning, gaining features in prominent publications such as The Guardian, ITPro Portal, and Retail Technology.Managed editorial calendar, optimized taxonomy and SEO frameworks, developing company and partner blog content, customer success stories, white papers, and e-Books, increasing lead generation by 34% and content engagement by 28%. -
Social Media And Content Marketing Manager | Adult Learning B2C ResearchRegis University 2009 - 2014Denver, Co, UsInitiated the university’s Adult Learning social media presence, managing programmatic campaign creatives and budgets, driving a 189% increase in website traffic and 62% increase in lead capture for information sessions.Onboarded Hubspot to upgrade the lead acquisition funnel, manage editorial calendar and content distribution, and track lead nurturing engagement. Analyzed campaign quantitative and qualitative data metrics combined with campaign A/B testing to deliver 38% increase in bottom of the funnel leads.Directed the “Be Influential” branding video series from concept to launch, encapsulating graduate stories and amplifying the university’s brand.
Kimberly Owens Education Details
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De Anza CollegeAccounting And Business/Management
Frequently Asked Questions about Kimberly Owens
What company does Kimberly Owens work for?
Kimberly Owens works for Buzz Boulevard, Inc.
What is Kimberly Owens's role at the current company?
Kimberly Owens's current role is Content Strategist | Event Tech Consultant | Business Development Advisor | Mentor.
What schools did Kimberly Owens attend?
Kimberly Owens attended De Anza College.
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