Event planning + Event managementFor more about my planning endeavors, or if you're looking for an event planner, visit the link below. https://www.onetoucheventsllc.com/

Managed public relations and branding efforts for all four Weather Group brands – The Weather Channel Television Network, Local Now, Pattrn and The Weather Channel en Español.Led proactive media strategies that secured media placements in top-tier publications.Supported media efforts for the 2022 launch of The Weather Channel en Español, the first 24/7 Spanish-language free-streaming weather news network in the U.S.Developed strategic communications plans including defining objectives, strategies and tactics, and key messages.Produced corporate communications deliverables including press releases and media alerts for corporate announcements, partnerships, and original programming.Coordinated and managed interviews for meteorologists and executive leadership to support brand positioning, and developed media briefs for interview prep.Supported issues/crisis management to protect band reputation.

Managed the production of monthly Commissioner’s report, and curated Commissioner’s talking points.Curated key messages and talking points for GDOT Commissioner and board members ahead of public speaking engagements.Managed the content development and production of the board members’ newsletters.Supported awareness and informational campaigns and initiatives by curating press releases, media alerts and articles for Milepost – a GDOT-produced magazine. Served as direct supervisor of the Constituent Outreach Coordinator who was responsible for constituent communications and engagement.

Led proactive media strategies that secured media placements in top-tier publications, resulting in increased visibility for clients. Secured multiple interviews for client SMEs and developed media briefs for interview prep.Secured multiple bylined thought leadership opportunities across five clients.Managed content development and co-authored more than 10 thought leadership articles in 2018.Supported communications plan development including defining objectives, strategies and tactics, and key messages.Managed production of client publications, websites and other deliverables. Managed client speaker’s bureau.

Supported communications plan development including defining objectives, strategies and tactics, and key messages.Conducted market research to gather insights by leveraging research tools such as Nielsen, developing and conducting surveys, and coordinating and moderating focus groups.Led social media management and increased digital engagement.

Managed internal communications

Developed and managed social media plans to increase social/digital engagement and brand awareness. Managed client events which included responsibilities such as: securing venues, developing agendas/timelines, securing vendors and serving as vendor liaison, event promotion, etc.

Managed media relations by serving as liaison between media and radio station. Coordinated the distribution of media passes, managed media lists, and conducted follow ups. Served as onsite contact for media and facilitated interviews and clearance at events such as concerts, the annual Car & Bike Show, and intimate celebrity-hosted events.