Kimberly Maxwell

Kimberly Maxwell Email and Phone Number

Market Research and Strategy | Deliver voice of the customer insights to drive product development, brand strategy and communications in healthcare and media. @ Maxwell Consulting
Green Bay , Wisconsin 54303, US
Kimberly Maxwell's Location
New York, New York, United States, United States
Kimberly Maxwell's Contact Details
About Kimberly Maxwell

With a balance of quantitative and qualitative research, I reveal the consumer mindset to help companies grow. Whether leading a brand positioning study, launching a digital product, or measuring ad engagement and campaign effectiveness my work uncovers the why behind the numbers. Insights can't always reveal themselves behind a desk, so I’ve traveled across the globe to spend time with consumers in homes, work and play spaces, asking questions that challenge outdated assumptions and reveal truths on which smart business strategies are built. My public facing projects have been featured on CBS This Morning and the Today show, and I’ve presented to clients, media agencies and conferences in the US and UK.Expertise includes: Ad, Concept and Message Testing | Brand Tracking | Content Analysis | Ethnography | Expert Interviews | Focus Groups | Formative Research | Online Community | Opinion Polling | Segmentation | Social Analytics | UX Testing

Kimberly Maxwell's Current Company Details
Maxwell Consulting

Maxwell Consulting

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Market Research and Strategy | Deliver voice of the customer insights to drive product development, brand strategy and communications in healthcare and media.
Green Bay , Wisconsin 54303, US
Website:
maxwell-net.com
Kimberly Maxwell Work Experience Details
  • Maxwell Consulting
    Principal
    Maxwell Consulting Mar 2023 - Present
    Provide health communication and media strategy: brand messaging, consumer experience, triggers and barriers. Interview consumers, physicians, executives.
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  • Kantar
    Principal, Brand Strategy Group
    Kantar Jan 2022 - Feb 2023
    London, Gb
    Client-facing lead overseeing custom international research through all phases of work from questionnaire design and field management to reporting results with story-driven deliverables that synthesize data to address B2B and B2C initiatives.
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  • Nbc News
    Vice President, Consumer Insights & Analytics, Nbcu
    Nbc News 2015 - 2021
    New York, Ny, Us
    Led consumer research team supporting NBC News and MSNBC across platforms to inform editorial, marketing and digital strategies. Responsible for the design and management of strategic and tactical research, including audience segmentations, brand positioning and trackers, cross-platform behavior, message and program testing.
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  • Viacomcbs
    Sr. Director Strategic Insights Research, Spike / Entertainment Group
    Viacomcbs 2007 - 2015
    New York, New York , Us
    Designed and managed primary research focusing on Millennial and Gen-X men. Developed studies to understand audience engagement with advertising and content across platforms, media and purchase behaviors.
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  • Viacomcbs
    Director, Brand & Consumer Research - Tv Land
    Viacomcbs 2005 - 2007
    New York, New York , Us
    Managed consumer research to launch TV Land’s shift from content to audience-focused channel. Revealed myth busting facts about Baby Boomers and presented findings to clients and media agencies.
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  • Aed (Now Fhi 360)
    Senior Communications Research & Evaluation Officer
    Aed (Now Fhi 360) 2001 - 2005
    Led formative research to design and evaluate domestic and international public health and social marketing campaigns. Clients included CDC, NHTSA, CMS, NCI, MIT and USAID.

Kimberly Maxwell Skills

Marketing Research Market Research Qualitative Research Digital Marketing Customer Insight Quantitative Research Focus Groups Research Design Marketing Advertising Research Research Media Research Survey Design New Media Analysis Digital Media Competitive Analysis Project Management Entertainment Presentations Written And Oral Presentation Skills

Kimberly Maxwell Education Details

  • University Of Pennsylvania
    University Of Pennsylvania
    Health Communication
  • Wellesley College
    Wellesley College
    Psychology
  • Riva Training Institute
    Riva Training Institute
    Focus Group Moderator Certificate

Frequently Asked Questions about Kimberly Maxwell

What company does Kimberly Maxwell work for?

Kimberly Maxwell works for Maxwell Consulting

What is Kimberly Maxwell's role at the current company?

Kimberly Maxwell's current role is Market Research and Strategy | Deliver voice of the customer insights to drive product development, brand strategy and communications in healthcare and media..

What is Kimberly Maxwell's email address?

Kimberly Maxwell's email address is la****@****hoo.com

What is Kimberly Maxwell's direct phone number?

Kimberly Maxwell's direct phone number is +193191*****

What schools did Kimberly Maxwell attend?

Kimberly Maxwell attended University Of Pennsylvania, Wellesley College, Riva Training Institute.

What are some of Kimberly Maxwell's interests?

Kimberly Maxwell has interest in Cultural Trends, Ad Effectiveness, Second Screen Research, Multi Screen Viewing, Media Behaviors, Consumer Lifestyle.

What skills is Kimberly Maxwell known for?

Kimberly Maxwell has skills like Marketing Research, Market Research, Qualitative Research, Digital Marketing, Customer Insight, Quantitative Research, Focus Groups, Research Design, Marketing, Advertising Research, Research, Media Research.

Who are Kimberly Maxwell's colleagues?

Kimberly Maxwell's colleagues are Yuhui Ma, Chris Lee.

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