Kimberly May Email and Phone Number

Senior leader on the Marketing, Communications and Design team tasked to deliver IMC plans, brand strategy, marketing briefs, lead all advertising agency relationships and deliver effective and original creative communications across the Tyson Enterprise of brands. This includes Tyson Chicken, Jimmy Dean, Hillshire Farm, Ball Park, Wright Brand Bacon, Lahli and new innovation.

Account Lead on the Mizkan Americas portfolio of businesses including Ragu and Bertolli Pasta Sauces, Angostura Bitters, Mizkan Vinegars and Farm to Fork. Account Lead on the Reynolds Consumer Products businesses including the Hefty and Reynolds branded products.Account Lead on Fini SweetsAccount Lead on Pillsbury Baking

Led full business plan development and marketing strategy for Laughing Cow Cheese and Mini Babybel Cheese for emerging markets including Brazil, Mexico, and Chile. Tasked to determine consumer strategy and subsequent marketing campaigns for Mexico and Brazil. Utilized Spanish language proficiency to work with consumers in market, including focus groups and in-home use testing, which led to new key consumer insights critical to brand launch. Defined, coordinated, and executed packaging implementations and regulatory changes per country mandates. Oversaw associate brand manager.

Led business management of Kraft Natural Cheese in cheese and dairy retail business unit. Directed cross-functional team, including R&D, sales, consumer insights, and manufacturing, to deliver products measuring against key metrics, including volume, share, revenue, and operating income. Managed key customer initiatives including in-store merchandising, customization, pricing and trade programming for top-tier retail accounts, including Kroger, Target, Publix, Meijer, Sam's Club, and Walmart. Ran base business management and fundamentals including control of budget, monthly consumption, productivity initiatives, consumer response and volume forecasting from a financial and marketing perspective.

Managed businesses including Oscar Mayer Hot Dogs, A.1. Steak Sauce, Kraft Salad Dressings and Maxwell House Coffee.