Kimberly Spring Email & Phone Number

The Colony, Tx, Us

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Director of total overall business for key perishable categories, representing $175MM in annual sales at a total of 1500 locations. Led all aspects of strategic planning, marketing, product innovation, merchandising and retail execution to drive sales and profits.• Partnered with internal culinary team, product development and vendor resources to create innovative products and recipes that differentiate the Signature Café brand and provide customers with quick and easy meal solutions, generating up to a 3% sales increase last year.• Collaborated with advertising and marketing teams to reinvigorate the overall strategy, style and methodology for menu communications across the entire deli food service zone, contributing to the turnaround of a double digit negative sales trend for a $180MM sandwich business.• Led Category Managers and Analysts in annual planning and day to day execution processes for innovation, advertising, communication and sourcing for Catering, Pasta, Gelato, Sushi and Asian Cuisine categories.

Led the development and implementation of marketing initiatives that drove traffic, increased sales and built the brand. Accountable for national and local program execution for over 60 restaurants in seven different markets. • Launched local marketing strategies that provided managers and directors a resource for increasing sales at the local level with bounce-back, business to business, guest relations, grand opening and e-marketing tools.• Managed the expansion and growth of a $4MM restaurant retail category, including sales of proprietary products and gift cards. Directed retail optimization initiatives and extended gift card platforms, upgrading selection, displays, packaging, signage and online shopping that drove incremental sales of 5-15%. • Facilitated menu implementation of new product rollouts; providing menus, pricing recommendations, marketing elements and field support. Developed a catering platform with new products, packaging and menus that doubled catering sales in year one, with 20% growth in year two. • Directed public relations, guest relations and community donation initiatives, encompassing all programming and activities, proactive and reactive. Monitored and measured customer feedback in order to identify strategic platforms or operational initiatives for increasing market share and driving sales.

Manager of product development, merchandising strategies and marketing programs for a $57MM category. Responsible for leading all facets of cold sandwich business and building long term growth for 4,200 locations.• Leveraged an innovation team of culinary experts and industry leaders to create restaurant quality sandwiches, differentiated on the basis of freshness and convenience, generating 20%+ sales growth.• Collaborated with other category leaders, marketing teams and advertising agencies to develop national marketing and merchandising programs that drove sales.• Managed new product commercialization to ensure that product quality met consumer expectations and led the field teams in implementation of initiatives to ensure successful execution at store level.

Key franchise marketing liaison, representing 75% of Pizza Hut restaurants nationwide. Developed national marketing initiatives and field programs with cross-functional leaders that drove sales and traffic growth.• Teamed with marketing leaders to develop all national product rollout programs and tools - The Big New Yorker, Twisted Crust, etc. - generating increases of up to 16% sales and 12% traffic growth.• Developed from concept to execution Pizza Hut’s written and electronic communication system for cascading information to franchisees, minimizing costs and maximizing communication impact - including creative processes, content management, product recall administration and distribution of training tools.• Organized content, recognition programs, sponsorships and event logistics for executive and national meetings.• Selected by company president to serve as Pizza Hut Museum Curator. Led the development and design of “Hutseum” to promote brand heritage among employees.

Primary internal franchise representative on marketing and operational project teams. Represented needs of franchise system in cross functional teams and prepared publications for 350 owners and operators. • Coordinated franchise participation and rollout activities related to all national product rollouts  Sicilian, Stuffed Crust Pizza, etc.  to ensure field ready implementation for franchise restaurants.• Prepared detailed documents of system programs and initiatives for publication to franchisees.