A driven and innovative marketing leader with extensive experience in brand positioning, brand and multicultural marketing, and social impact initiatives. Currently serving as the Senior Director of Domestic Brand at Paramount+, I have a proven track record of developing and executing comprehensive marketing strategies that elevate brand presence and drive growth in competitive markets.With a strategic mindset, I lead cross-functional teams to produce impactful brand and multicultural campaigns, ensuring cohesive messaging and alignment with overarching business goals. My collaborative approach has allowed me to forge successful partnerships across diverse departments, including data insights, partnerships, and creative services, ultimately enhancing subscriber acquisition and retention.Previously, I held key marketing roles at Hulu, where I led brand marketing strategies and supervised integrated campaigns across multiple channels. My commitment to data-driven insights has guided the creation of engaging content that resonates with various consumer demographics.Throughout my career, I have managed substantial marketing budgets, executed high-profile campaigns for renowned brands such as Samsung and Taco Bell, and nurtured talent within my teams to foster growth and high-quality campaign delivery. I thrive in dynamic environments where I can leverage my expertise in brand architecture and multicultural engagement to propel brands forward.Passionate about social impact, I continually seek innovative ways to align brand initiatives with meaningful community outreach. I am excited to connect with industry professionals and explore opportunities to collaborate on transformative marketing strategies that not only drive business results but also create lasting positive change.