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Dynamic Marketing Professional with extensive experience in strategic partner and alliances marketing, program management, and demand generation. Proven capacity to drive effective field communications and programs. Strategic marketing capabilities that increase specialty product mindshare and sales.
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Marketing Program ManagerEmcGrafton, Ma, Us -
Marketing Program ManagerEmc Jul 1998 - PresentRound Rock, Texas, Us -
Go To Market Communications Consultant | Global Sales Team MembersEmc Oct 2017 - Oct 2024Round Rock, Texas, UsDrove communications strategy and execution for ~30K global sellers (direct and indirect). Managed sales communications including bi-weekly Sales Advantage Newsletter, Sales Advisories and executive communications for a team of ~30K sellers globally. Provided sales and partner communications support for the specialty sales organization, including storage, data protection and unstructured sales teams; Created messaging for cross-specialty market data, wins, employee spotlights, videos and targeted field and executive communications -
Alliance Marketing Manager | Cisco, Vce, VmwareEmc 2015 - 2017Hopkinton, Ma, UsManaged strategic joint programs and communicationsWorked collaboratively on global go to market programs. Responsible for messaging and program management for CiscoLive, VMworld, Cisco Partner Summit, VCE, and VMware Partner ProgramsManaged and tracked joint direct and indirect selling programs; Optimized program spend and supported joint strategic initiatives -
Campaign Marketing Program Manager | It TransformationEmc 2011 - 2013Hopkinton, Ma, UsManaged backup, application and storage divisional demand generation programsDeveloped and executed integrated lead generation programs including online, nurture, SEM, social, webcasts, events and user groupsManaged budget and determined ROI for all programs. Presented campaign and stakeholder reviews -
Channel Marketing Manager | Global ProgramsEmc 2009 - 2011Hopkinton, Ma, UsCreated and managed global Velocity Incentive Programs (VIP) and promotionsExecuted worldwide, multi-business unit incentive program: rebates, spiffs, and Olympics contestCreated demand generation campaigns for channel consumption in alignment with geo strategies -
Channel Marketing Manager | Field Partner Marketing (Fpmm)Emc 2007 - 2009Hopkinton, Ma, UsPiloted Channel Field Marketing role for North America ChannelWorked effectively in a matrix environment to leverage partner coop and MDF spendDrove channel and field activity to maximize ROI on marketing investments and increase of 30% revenue -
Partner Marketing Manager | Direct Market Resellers (Dmr)Emc 2006 - 2007Hopkinton, Ma, UsResponsible for demand generation, awareness, enablement and incentive programs for DMR partnersDrove end-user and partner facing programs with SHI and PC Connection which resulted in 52% YoY growth with SHI and 18% YoY growth with PC ConnectionDeveloped strategic go to market plans leveraging coop, MDF, and rebate spend, tracked and optimized program ROI -
Industry Marketing Manager | Healthcare & Life SciencesEmc 2002 - 2004Hopkinton, Ma, UsCreated and implemented go to market programs supporting the rollout of Solutions in the Healthcare – Life Sciences verticalEstablished communication strategies, plan objectives, and tactics to meet business objectivesDefined marketing mix and managed key aspects of marketing execution -
Corporate Communications | Channel Partner Program DevelopmentEmc 2000 - 2002Hopkinton, Ma, UsPromoted new product concepts for storage products to key stakeholders, including channel sales, direct sales, marketing, and end usersDeveloped global communication plan for Channel Partner Program. Promoted program elements including partner tiers, categories, requirements and benefits -
Channel Marketing Programs ManagerEmc 1998 - 2000Hopkinton, Ma, UsGenerated Programs responsible for driving incremental channel revenueCreated and executed marketing programs and messaging for global systems integrators, resellers, ISVs, service providers, distributors and other channel partnersManaged team responsible for Tech Summits, vendor fairs, tradeshows, partner councils, website content, newsletter and email, co-operative marketing program, sales and technical training, and partner database -
Program Manager, Response Management; Inside Sales, Channels Ohio District3Com 1994 - 1998Marlborough, Ma, UsReceived President’s Club Award, developed Pilot program for Inside Channel Sales Position -
Account ManagerNetwork Plus 1993 - 1994Worsley, England, GbResponsible for sales to installed and non-installed base accounts. Consistently met quotas -
Account ManagerNetwork Plus 1993 - 1994Worsley, England, GbResponsible for sales to installed and non-installed base accounts. Consistently met quotas
Kimberly Taylor Skills
Kimberly Taylor Education Details
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University Of MassachusettsEconomics -
University Of Massachusetts AmherstEconomics
Frequently Asked Questions about Kimberly Taylor
What company does Kimberly Taylor work for?
Kimberly Taylor works for Emc
What is Kimberly Taylor's role at the current company?
Kimberly Taylor's current role is Marketing Program Manager.
What is Kimberly Taylor's email address?
Kimberly Taylor's email address is ki****@****emc.com
What is Kimberly Taylor's direct phone number?
Kimberly Taylor's direct phone number is (866) 438*****
What schools did Kimberly Taylor attend?
Kimberly Taylor attended University Of Massachusetts, University Of Massachusetts Amherst.
What skills is Kimberly Taylor known for?
Kimberly Taylor has skills like Demand Generation, Sales Enablement, Go To Market Strategy, Channel Partners, Multi Channel Marketing, Storage, Channel, Lead Generation.
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