G&H Orthodontics, Inc. is a leading provider of clinical solutions for the orthodontic community serving customers in 93 countries. With 99.9% customer satisfaction for archwires and brackets, G&H is the best manufacturer of a full line orthodontic products made in the USA including wire products, brackets, bands, and tubes, elastomerics and other orthodontic supplies.Responsible for Customer Care, Sales Support, and the Inside Sales Teams, with dotted line responsibility for the Field Sales and Business Development Teams. Partner with key leaders across the organization to ensure that the systems, processes, technology, reporting, and optimization steps are in place and well-coordinated, enabling G&H to exceed revenue goals and provide exceptional customer service.

Responsible for budget over-site, operations, and logistics of unit generating $8M in annual sales. Manage, direct and train inside sales and customer care teams covering North America (United States and Canada). To learn more about G&H Orthodontics breadth of products, visit www.GHOrthodontics.com.Website http://www.ghorthodontics.com

Promoted to lead department restructure by consolidating 100+ sales locations into one division consisting of 220+ employees. Designed, built, and optimized tools, SOPs and workflows driving an increase in performance, sales, productivity and profit. • Directed a professional inside, outside and remote employee force with hands-on influence; coaching and training teams on advanced sales techniques and products, including account reviews, contract pipeline and client management, new business development and effectively managing newly introduced digital products (Digital Display, Google Ads, SEO, etc.)• Grew revenue ($50M) and profit margins by turning around under-performing markets while decreasing overall expenses by 20% through optimizing staffing levels and improving performance levels throughout the transition process. • Led leadership team in creation of long-term strategic initiatives including communication, project management, culture, employee development, customer engagement, and systems integrations.• Improved employee turnover rate from a high of 84% annually to a low of 48% by improving new hire selection criteria, realigning compensation structure and career path opportunities, and increasing front line leader training and coaching.

Selected to start-up national sales and service contact center for company’s employment sales category. Directed the development and execution of strategies, meeting/exceeding sales goals, ensuring customer care delivery metrics, performance management, leadership development, culture building, and setting short and long-term business objectives for the operation. • Grew organization from 10 inbound/outbound representatives to a sales/service center of 100+ FTE. Trained leaders on human resource functions; ideal recruiting, performance evaluations, meeting management, and setting/exceeding goals.• Developed and implemented training focused on product and sales/service messaging and building sales force skills that led to a YOY increase in annual contract sales and retention by more than 40%.• Established a leadership development academy to support sales manager growth from 2 to 10 FTE.• New process implementation through system automation and deployment of SalesForce driving overall department efficiencies and improving service levels.

Promoted to lead a 60-person sales department responsible for $45 million annual budget with a focus on directing the development and execution of digital advertising solutions sales strategy to reverse a trend of losses. Demonstrated performance in leading training, driving productivity and enhancing key client relationships to drive executive level goals.• Re-engineered the classified department, assigning new leadership, which sparked a gain in active accounts and larger deal sizes, with 25% YOY growth in digital sales; increased leadership visibility across all departments, actively participating in sales calls and employee engagement initiatives.• Recognized for innovating a digital sales strategy based on multiple partnerships with Cars.com, Homefinder.com, Apartments.com and CareerBuilder.com.

Directed a 35-person sales and operations team. Optimized sales team execution, productivity and performance through training, development of sales tools, sales process automation and sales analysis. Implemented supporting processes that positively impacted sales team productivity, efficiency, effectiveness and results. Regularly exceeded revenue goals through developing and executing on customer- centric strategies.• Introduced event marketing, with an emphasis on category career fairs and annual nursing recognition program, yielding $500K in incremental revenue. Grew nursing program (Salute to Nurses) from $50K to $300K annually within four years.• Established work groups encompassing top talent across multiple departments, to launch new products and product redesigns (Job Finder tabloid, Nursing Magazine, Obituaries).• Celebrated as a top performing division in Gannett’s LINC group. Conducted seminar and led follow up collaboration sessions, sharing best sales and organizational success strategies.

Developed five managers and 75 sales representatives through coaching and training to achieve sales and service targets. Created and implemented transition plan to sales floor from six week new hire training class by creating a sales apprenticeship approach.

Hired to start up new call center, including staffing, training, facilities, technology and processes.