Kimberly Utterback Email & Phone Number

Napa, CA, US

Napa, California, United States

Napa, California, United States

Brand Management - Built sales strategies, seasonal programmatic marketing plans, and identified best market strategies based on industry data tools (IRI) for 8+ brands; managing over 1 million in A&P budgets yielding increases in category sales yoy.Business Development - Negotiated contracts for suppliers and cross-promotional partnerships driving.

Napa, California, United States

Brand Management - Supported multiple brand mangers conducting and executing brand initiatives.Process Improvement - Written SOPs and worked with the marketing team to modernize/improve current processes.Print/Digital Media Development - Elevated & created a digital solutions for all-brand portfolio POS.

Napa, California, United States

Portfolio Management - Increased DTC sales 25% month over month through elevating POS programs, psychographic segmentation, and analyzing customer journey for loss points.Brand Development - Updated all print/digital collateral and manage all social channels collateral increasing website traffic 20%.

Napa Valley

SEO/SEM- Re-built Peju.com, maximizing for identified keywords, e-commerce, and UX. Increased page views, lowered bounce rates, completion of backlink strategy for complete portfolio.Social Media- Launched social to search strategy for complete portfolio. Pull strategies leading to increased engagement and push strategies leading to measurable.

Indianapolis, Indiana Area

Portfolio Management-Developed short and long term business plans for 14+ distinct locations including specialized consumer market reach, ROI measurement, and SWOT analysis across the state.Sales Analytics- Designed and executed one year sales strategy overhaul, resulting in a decrease of market spend by 50% while raising/achieving sales goals.Visual & Web.

Indianapolis, IN

Multi-Media Marketing- Generated progressive ROI through the development and execution of printed/digital materials including: vendor relations, graphic design (Adobe Creative Cloud/MS Office Suite), pricing, and strategies over all medias. Digital Marketing - Creating engaging strategies for all social media outlets (Facebook, Twitter, Linkedin, YouTube.

Create & Maintain community partners including hosting events for Yelp!, Visit Indy, and Indianapolis Downtown Inc.Direct all onsite events, customer interaction, community involvement, retail sales, social media, and resource management.Served on Indy Wine Trail board to create initiatives for promoting participating wineries.Manage, coordinate, and train.

Indianapolis, Indiana Area

Managed all HR activities and issues for 3 storesRaised department evaluation 75% in three monthsContinually created long term guest commitments through excellent client service Designed and implemented employee investment strategies to decrease turnover

Cedarville, MI

Increased public use of Cross-Country Skiing Trails through creation of brochure and initializing community partnerships. Worked with Recreation Director to coordinate and manage all guest activities including: outdoor events, manage 100+ person volunteer staff, safety training, large events, volunteer engagement, and community partnerships.Worked closely.

Bachelor'S Degree, Psychology

Bachelor'S Degree, Psychology

Bachelor'S Degree, Psychology

Activities and Societies: Active involvement in Irvington Development Organization, Indianapolis Downtown Inc., Purdue Alumni Club, and.

Level 2 In Wines Wset