Kimberly Utterback Email & Phone Number

Napa, Ca, Us

Napa, California, United States

Napa, California, United States

Brand Management - Built sales strategies, seasonal programmatic marketing plans, and identified best market strategies based on industry data tools (IRI) for 8+ brands; managing over 1 million in A&P budgets yielding increases in category sales yoy.Business Development - Negotiated contracts for suppliers and cross-promotional partnerships driving projects on tight timelines.Event Management - Worked with marketing & PR agencies, local sales teams, F&B departments, and key decision-makers to execute luxury events with targeted attendance and wide brand exposure.Brand Development - Through industry data analysis and portfolio target demographic segmentation, identified best category targets to bring new brands into production achieving P&L goals.

Napa, California, United States

Brand Management - Supported multiple brand mangers conducting and executing brand initiatives.Process Improvement - Written SOPs and worked with the marketing team to modernize/improve current processes.Print/Digital Media Development - Elevated & created a digital solutions for all-brand portfolio POS.

Napa, California, United States

Portfolio Management - Increased DTC sales 25% month over month through elevating POS programs, psychographic segmentation, and analyzing customer journey for loss points.Brand Development - Updated all print/digital collateral and manage all social channels collateral increasing website traffic 20%.

Napa Valley

SEO/SEM- Re-built Peju.com, maximizing for identified keywords, e-commerce, and UX. Increased page views, lowered bounce rates, completion of backlink strategy for complete portfolio.Social Media- Launched social to search strategy for complete portfolio. Pull strategies leading to increased engagement and push strategies leading to measurable ROI.Collateral Development- Elevated print pieces for Events, Tasting Room(s), Wholesale, and DTC.E-commerce- Supported email marketing creative and DTC strategies programs to meet sales goals.

Indianapolis, Indiana Area

Portfolio Management-Developed short and long term business plans for 14+ distinct locations including specialized consumer market reach, ROI measurement, and SWOT analysis across the state.Sales Analytics- Designed and executed one year sales strategy overhaul, resulting in a decrease of market spend by 50% while raising/achieving sales goals.Visual & Web Design- Creation of 14 brands including all print collateral, web design, and social media branding to inspire brand interaction with target demographics. SEO- Built up 14 websites and maximized natural search-engine hits resulting in aggressive ranking growth within several markets.

Indianapolis, In

Multi-Media Marketing- Generated progressive ROI through the development and execution of printed/digital materials including: vendor relations, graphic design (Adobe Creative Cloud/MS Office Suite), pricing, and strategies over all medias. Digital Marketing - Creating engaging strategies for all social media outlets (Facebook, Twitter, Linkedin, YouTube, etc.). Sourcing of new dynamic advertising including but not limited to: industry outlets, bloggers, owned medias, and geo-fencing.Brand Management- Created and managed multiple brands including building brand personas, developing launch plans, maintaining brand standards, and evolving existing brands to drive growth for seven brands.Sales Support- Analysed market trends and Nielson reports to develop training materials and constant re-programming of market support as part of Sales and Marketing Team to raise sales 30% annually.Direct To Consumer Event Planning- Coordinated all off-site promotional events and street team for 100+ events/yr. (Developed custom 5 point success evaluation). Public Relations- Constructed press releases, live & taped television/radio appearances, and developed contingency plans. (Samples can be provided).

Create & Maintain community partners including hosting events for Yelp!, Visit Indy, and Indianapolis Downtown Inc.Direct all onsite events, customer interaction, community involvement, retail sales, social media, and resource management.Served on Indy Wine Trail board to create initiatives for promoting participating wineries.Manage, coordinate, and train all current & existing part-time staff. Consistently raised customer numbers, giftware sales, and community awareness while decreasing labor costs.Coordinated 2014 Groovin’ in the Garden season including sponsors, staff, community partners, and weekly/monthly marketing efforts.Developed 4 week new staff training programs for multiple departments.

Indianapolis, Indiana Area

Managed all HR activities and issues for 3 storesRaised department evaluation 75% in three monthsContinually created long term guest commitments through excellent client service Designed and implemented employee investment strategies to decrease turnover

Cedarville, Mi

Increased public use of Cross-Country Skiing Trails through creation of brochure and initializing community partnerships. Worked with Recreation Director to coordinate and manage all guest activities including: outdoor events, manage 100+ person volunteer staff, safety training, large events, volunteer engagement, and community partnerships.Worked closely with the Marketing Team to increase seasonal numbers

Bachelor'S Degree, Psychology

Bachelor'S Degree, Psychology

Bachelor'S Degree, Psychology

Activities and Societies: Active involvement in Irvington Development Organization, Indianapolis Downtown Inc., Purdue Alumni Club.

Level 2 In Wines Wset