Management of multiple National Brands distributed in FDMC; charged with increasing sales, share and brand loyalty and building profitable brands. Other responsibilities include development of National and regional Marketing/Advertising Campaigns & Budgets, Management of Financial Budgets and brand P&L, New Product Development, FDMC Sales Strategy and Presentations, IRI & Nielsen Data Analytics, Inventory Management, Media Buying, PR, Packaging Design & Innovation, CRM Interactive On-line Marketing Programs, Shopper & Trade Marketing, Contract Negotiation, consumer insight strategy development and implementation, trade and pricing analysis.Well rounded business management and development experience with managing a portfolio of over $1.5 billion including both branded and private label business and a diverse team of associates. Intimately involved with the development of new strategies and business structures, from small start up businesses to established multi-million dollar business units.