Kimberly Webb Email & Phone Number

Greater Los Angeles Area

Establish the Careismatic brand portfolio to be best in class in medical and school uniforms, adaptive clothing, footwear, and skincare. Brands include; Cherokee, Dickies, Disney, Marvel, Hello Kitty, ELLE, Vince Camuto, Careisma, 3M, and Walmart. Build Marketing Department to adjust to changes in the industry with a strong focus on consumer insights, analytics, digital marketing, e-commerce, and brand loyalty. Oversee a diverse department to support elevated branding, creative development, targeted email campaigns, celebrity and influencer outreach, PR, events, consumer research, social media, and advertising. Support over twelve divisions and market brands to compete in the digital landscape and increasing our international presence in wholesale and direct to consumer markets.

Los Angeles, Ca

Established brand voice and marketing strategy for the Bebe brand. Developed custom marketing programs to increase new and organic business across all channels. Oversaw the planning and execution of integrated campaigns, utilizing digital advertising, PR, social media, in-store collateral, email campaigns, CRM, loyalty programs, and localized marketing. Managed multimillion-dollar budgets to support all marketing, creative, digital, PR, and media initiatives. Provided strategic direction for international advertising and media efforts. Developed unique marketing opportunities with celebrities, stylists, musicians, athletes, and media partners.

Los Angeles, Ca

Directed and executed marketing and creative for Bebe brand, advertising, print, digital, social media, and website. Created strong marketing campaigns to establish overall message. Managed large staff of top-tier, internal and external teams. Worked with merchandising, design, e-commerce, visual, international, and licensees to create a cohesive brand image. Reviewed, negotiated, approved, and maintained all costs for marketing and creative budget.

Los Angeles, Ca

Managed graphic design, public relations, special events, media buying, web design, and production departments. Initiated, developed, and coordinated effective global advertising and promotional programs. Oversaw and approved all creative and media placement, domestically and internationally. Directed photoshoots and established creative concepts each season for Guess brands. Expanded social, outdoor, and print media. Developed press and special event opportunities.

Boston, Ma

Developed overall direction for fall and spring seasons. Explored new resources, locations, models, photographers, and stylists. Directed, organized, and executed photoshoots. Trained and developed skills of art directors on concepts, designs, and photoshoots. Handled staff schedules, reviewed projects, and provided updates and progress reports. Oversaw selection of models, photographers, stylists, and locations suitable for projects.

Greater Boston Area

Developed products, packaging, displays, advertisements, and catalogs for children’s activities. Worked with licensees, including Warner Brothers, Mattel, Disney, and Hasbro. Organized and set up trade shows. Scheduled photo shoots, developed timelines, and reviewed press checks. Communicated overseas in design, production, and development of new products.

Greater Boston Area

Created styles and graphics, designed products, and chose fabrics, colors, and patterns for head and handwear division, with clients including Sears, J.C. Penney, Lids, and Foot Locker. Designed advertisements, catalogs, packaging programs, graphics, and private label programs. Corresponded with overseas vendors in design and production of products. Designed, updated, quality checked, and approved licensed merchandise, with clients such as NFL, NBA, NHL, MLB, and NCAA. Created graphics and chose colors and fabrics for professional sports licenses and entertainment products, with clients including NFL, NBA, NHL, MLB, NCAA, Marvel Comics, and Warner Brothers. Developed line for each season, trained new artists, and corresponded with China on execution.

Fashion Retail Strategies Executive Program

Bachelor’S Degree, Art/Art Studies, General

Bachelor’S Degree, Fine/Studio Arts, General