• Coordinated, designed, created, edited, and implemented over 287 email communications for alumni and development initiatives in FY19 (average open rate of 30%)• Assisted in the conceptualization, design, and launch of a brand new monthly alumni newsletter, The Volunteer (average open rate of 26.87% from January through May 2019)• Managed each step in the monthly creation of the alumni newsletter, including research, editorial calendar development, building HTML email, and list segmentation• Designed graphics and built 36 HTML emails for the university's 24-hour giving campaign, Big Orange Give 2018• Managed alumni.utk.edu and journey.utk.edu• Created over 65 visual impact stories on the university's Join the Journey campaign website• Assisted in the conceptualization, design, and launch of the university's class notes website, Vol Notes• Designed communications pieces for alumni and development projects, including direct mail, social media, and digital graphics• Photography

• Conceptualized and created all company advertising materials (print ads, brochures, direct mail, social media graphics, promotional materials, outdoor advertising, etc.)• Conceptualized and created personal branding and promotional pieces for agents• Collaborated with realtors to design promotional pieces for new developments and unique properties• Maintained the company’s visual identity and implemented branding guidelines

• Counseled prospective students and families on college admissions process and University programs• Designed, wrote and implemented marketing elements as part of student recruitment strategies• Supervised and trained Student Ambassadors to be leaders on and off campus

• Designed marketing elements consistent with the credit union's branding• Designed, wrote, and proofread marketing elements including print, web, outdoor, television, and radio advertisements for special events and product promotions• Coordinated the monthly taping, editing, and production of the credit union's "People Helping People" community media partnership• Wrote and designed the internal employee newsletter as well as the external monthly digital membership and quarterly print membership newsletters• Prepared award entries leading to the recognition of the credit union for marketing and community efforts as well as business practices• Wrote and distributed press releases• Bank on Evansville Marketing Committee Chair, 2011-2012

• Designed branding brochure system for the company’s products and services• Assisted in maintaining the company’s social media profiles

• Assisted in production, distribution, and organization of marketing materials• Assisted in tracking ticket sales and maintaining marketing budget records