Responsible for the design and implementation of the communications strategy for Door to Door sellers, who began selling DIRECTV products in 2015.

Responsible for the strategic planning, development and implementation of communications in support of business goals, product launches, marketing campaigns, sales incentives and system updates for the Multi-Dwelling Unit (MDU) and Outbound telemarketing lines of business. Worked both independently and collaboratively: owned communications from conception to distribution; partnered with business owners to determine opportunities, strategies and tactics; established approach and processes for overarching initiatives in coordination with the Sales Communications team.Designed and maintained intranet site housing communications content and sales tools to aid agents and business owners in meeting performance metrics.Revisited communications materials and strategies regularly to ensure accuracyand effectiveness.

Responsible for the strategic development, design and distribution of communication materials for more than 30 internal and outsourced call centers across the U.S. and offshore in support of business processes, goals and results. Supported a wide variety of communications channels, including: online, print, social media, photography, videography, and face-to-face.Collaborated with business owners across departments to identify communications objectives, recommend resources, implement tactics and conduct measurement to establish successes and areas of opportunity. Worked closely with executive leadership to develop and distributecommunications on their behalf.Created press releases to promote company events and accomplishments as media liaison; planned and administered large internal events, including the executive leadership team’s yearly State of the Company event and annual company picnic; organized employee involvement in community programs.