Kimberly Yoak Email & Phone Number

Auburn, Georgia

Developed, implemented and executed marketing strategies and tactics to increase brand awareness and drive sales traffic to the all-occasion event venue. * Developed annual marketing plans and budgets* Coordinated with department members to review business plans and discuss marketing needs* Defined the overall company positioning/messaging and its offerings, including clear value propositions for prospects * Ensured that branding was consistently reflected throughout all marketing materials and communications * Provided strategic marketing advice to owner and CFO * Trained and managed sales team * Launched and managed lead generation campaigns designed to drive qualified leads to sales * Developed online/social media strategy, including management of all online profiles, and social media activities * Coordinated all external events, including bridal events, trade shows and partner-related joint marketing initiatives* Managed ongoing Public Relations (PR) activities * Concepted, created and implemented email marketing communications with the purpose of generating traffic and sales * Gathered, Analyzed and evaluated CRM statistics with regards to sales and marketing * Concepted, designed and produced/or managed production for all marketing materials, sales collaterals and including; sales collaterals, postcards, flyers, handouts, stationary package, displays and signage* Designed, implemented and maintained new mobile responsive website* Researched, planned, negotiated, and contracted various media platforms and outlets (print and digital) * Participated in the process of developing new service offerings and proactively took them to market

Lawrenceville, Georgia

Assisted in general marketing, programs, graphic design, website maintenance, social media marketing, prepared update/status reports for multiple work in progress projects.

Atlanta, Georgia

Founded the marketing and advertising agency which specialized in residential real estate, new home developments and industry related accounts. Developed, implemented and managed marketing budgets up to $3 + Million; concurrently managed multiple client accounts and vendors; generated new business; managed all aspects of corporate administration, billing and accounting.