Kimberly A. Abbi Email & Phone Number

Berkeley, CA, US

South San Francisco, California, US

• Led all channels of online marketing for science-based skincare brand. Managed three direct reports and P&L. Reported directly to CEO. Accomplishments:
• Doubled customer base in the first 3 months via Black Friday/Cyber Monday promotions and other key promotional events.
• Increased email list size 50% by joining sweepstakes platform.
• Segmented email list and revised triggered emails leading to 4x improvement on open rates.
• Spearheaded and hosted live stream shopping events to acquire newer and younger customers.
• Created custom SMS quiz to collect data to make customized product recommendations with 81% CVR.

San Francisco, California, US

• Led all channels of online marketing for maternity clothing brand. Managed two direct reports and all budgets. Worked with head of strategy to develop content calendar and all promotions.Accomplishments:
• Added additional triggered emails: welcome series to personalized flows based on previous product purchases, abandon cart, abandon browse, winback lapsed which were projected to increase revenue 2x.
• Increased ROAS on Facebook ads 3x by adding more video and testing various different copy and content strategies.
• Created "Little Black Dress" page with dedicated blog post and curated sections, resulting in +55% increase in unit sales post launch based on SEO findings and competitive analysis.

• First marketing hire at a small female-founded femtech company that made products for women. Reported directly to the CEO. Led all channels of marketing from launch to acquisition. Within first 6 months: setup new.
• Worked with creative and operations team members to identify best plug-ins for Shopify website, optimizing customer experience and checkout. Last 2 months showed 120% and 89% MOM growth.
• Created 3 A/B tests for triggered emails resulting in 2x increase in revenue and click thru rates.
• Tested new site exclusive set, which sold out in 2 days and increased AOV +20%.
• Increased ROAS 3x within 3 months on paid ads emphasizing brand awareness and education aspects of the product.
• Managed social media marketing hire on planning and executing all social media campaigns and initiatives; increased IG following by 20% MOM.

• First digital marketing hire at 15-person luxury water bottle and beauty startup. Led all channels of digital marketing which included: creating new strategies to drive traffic/sales and new customer acquisition via.
• Led full website migration process: transitioned to Shopify plus platform, vetted new vendors for ratings and reviews, ESP and loyalty.
• Grew email business from 8% to 24%. Created triggered email campaigns for various segments (new or high spend) to deliver a projected +$431K.
• Identified new customer acquisition strategy via Influenster, which drove +85% new customers.
• Tested 3 completely new angles for prospecting audiences through paid ads resulting in 7:1 ROAS and +212% revenue in Instagram.
• Launched points based loyalty program via Swell on Shopify.

Neuilly Sur Seine, Ile De France, FR

• Improve Sephora’s market position and identify ways to grow the business. Develop merchandising strategy goals, build key relationships, manage team expenses/vendor contracts and keep abreast of all industry.
• Quantified a $14M brand expansion opportunity via targeted DMA's for a luxury skincare brand.
• Prepare and distribute NPD quarterly business reviews, comparing Sephora market share performance to rest of market.
• Work with merchandising teams to manage brand and product assortment strategies from a localization perspective (K-beauty and multi-cultural hair).
• Compile strategy trend presentations for senior leadership on state of the business, retail trends, demographics and future concepts.

New York, NY, US

• Evaluated web and mobile performance utilizing Adobe for 250+ global websites. Monitored marketing programs, product promotions and assortments to optimize sales (Focused on core brands: Estee Lauder, Bobbi Brown.
• Analyzed clickstream pathing to understand conversion rates, performed A/B tests, optimized checkout process and cart abandonment rates.
• Partnered with email vendor on targeted promotions. Ensured all calendars were optimized for personalized offers or relevant events and holidays.
• Spearheaded reporting on: mobile vs. desktop usage and key KPI's from different channels: email, search, affiliates or direct load.
• Created a winning SEO initiative based on Asian demographics delivering +$500K per year incrementally.
• Oversaw project management with engineers and designers to maintain site updates and tagging through JIRA.

New York, NY, US

• Worked on joint business planning with largest retail account (Macy’s) to identify key areas of growth and provide data-driven insights.Accomplishments:
• Created monthly dashboards including customer count, repeat purchase rates and annual spend for all brands, sourcing from internal databases, Mintel, DunnHumby and NPD.
• Quantified and identified +$50M sales opportunity by increasing share of new multicultural customers.
• Worked with consumer insights team to get feedback from focus groups to develop a new training concept to help cross-sell.
• Analyzed competitive price trends to identify an opportunity to capture new customers via entry-level price point offerings.
• Presented new recommendations to senior management in North America leadership meetings.

New York, New York, US

• Provided support to Category Management team and built relationships with buyers by making assortment recommendations to drive category growth across the portfolio of products. Received “The Chairman’s You Can Make A.
• Developed insightful business reviews that examined sales trends and presented to account quarterly.
• Identified opportunity gaps and made planogram recommendations.
• Created forecast, budget and inventory of all new items, managed throughout launch cycle.
• Provided ROI analysis on ad promotions, participated in monthly reconciliation meetings and full year account planning.
• Negotiated increased distribution of new items and targeted high volume stores to deliver +$2M in sales.

New York, New York, US

• Provided support to Category Management team using Nielsen data and POS data through loyalty card data.
• Monitored daily sales through SAP reports and identified gaps vs. goals.
• Reduced liability from $1.2M to $900K through a new bottle transition for body wash business by working with supply chain managers on bi-weekly basis.

Philadelphia, Pennsylvania, US

New York, New York, US

Mclean, VA, US

Masters Of Professional Studies, Marketing & Management

Bsba, Management & Marketing

Management & Marketing