* Define the vision and lead the strategy and roadmap for athena’s externally facing websites: athenahealth.com and epocrates.com. * Lead a cross-functional team of designers, copywriters, content publishers and project managers to create best-in-class user experiences that drive business KPIs.* Responsible for bookings targets for any business attributable to organic search while also supporting all parts of the business that drive to digital properties (PPC landing pages, email campaign destinations, recruitment goals, etc).* Drive site optimization using Adobe Analytics data to inform a testing roadmap and utilizing Adobe Target to launch, manage and analyze results. * Act as digital subject matter expert across the marketing org. Help teams optimize their campaigns to drive more engagement.* Serve as main point of contact for all performance metrics across the website - building dashboards and reports in Adobe Analytics and helping stakeholders interpret data on their campaigns.

Served as the Product Manager for two agile scrum teams focused on the policyholder experience on LibertyMutual.com and Safeco.com. General responsibilities included: • Setting the strategic vision for the policyholder experience across both sites and helping both teams translate that vision into actionable backlogs. • Serving as the day-to-day Product Owner for one of the two teams: writing user stories, prioritizing the backlog, communicating with an extensive and varied group of stakeholders, and running agile ceremonies as needed. Content, design and technology updates made by the two teams led to an increase in adoption of our online service channel. Highlights included: • Launching a new LM.com customer homepage that allows the site to deliver personalized content based on specific user attributes.• Revamping the Contact Us page to encourage digital self-service, resulting in an increase in Customer Service Start Rate (CSSR) from 18.4% to 25%. • Launching a new B2B contact form to enable a major automation project, decreasing dependency on our call centers and increasing form usage by almost 400%.Previous work in this role included leading Libertymutual.com’s agile transformation by driving a major responsive web design project, re-launching LibertyMutual.com in December 2015.• Led two 15-person agile teams made up of developers, UX team members, business analysis and other cross-functional roles as needed.• Created and maintained a project backlog aimed at launching with the most effective minimum viable product possible.• Managed an extensive stakeholder group to gain consensus and support for the project.• Assisted in transitioning the .com team into an agile work environment by coaching team members through new working styles.• Defined a minimum viable product (MVP) that cut the number of pages and layouts of the site in half while still achieving increased business results.

Management of the overall content strategy and content creation across Liberty Mutual’s digital eCommerce platforms including: Libertymutual.com, Liberty Mutual’s online quoting application and account management platforms, as well as various mobile applications and external websites. Responsible for ensuring all content meets brand guidelines, SEO best practices, and is optimized to meet business needs and increase KPIs. Specific accomplishments include: • Managing major product launches such as Liberty Mutual’s first blog, The Torch, and first alternate language section, Liberty Mutual en Espanol • Served as lead content strategist for the re-launch of Liberty’s mobile website in June of 2015, a responsive site delivered to devices up to large tablets

Set strategy, wrote, edited, and managed the content for all online communications, including: * Lighthouse.org, a 1,000+ page website attracting around 60k unique users a month. * POSHSale.org, a brochure site for the organization’s annual fashion fundraiser. * LHIConferencecenter.com, the organization’s website to promote our in-house conference center.Additional duties included writing and editing 60+ email blast campaigns a year, including event invitations, fundraising initiatives, two monthly electronic newsletters, and other campaigns as necessary. Managed social media campaigns on Facebook, Twitter and blog networks, as well as all online pay-per-click advertising on Yahoo! and Google.

Managed all aspects of the National Down Syndrome Society’s (NDSS) publications, which included: Update, a quarterly publication with a circulation of 33,000; UpBeat, the nation’s only magazine by and for individuals with Down syndrome, Affiliate News, a monthly electronic newsletter, as well as various event invitations, programs, speeches, and miscellaneous materials. Served as the content editor for the redesign of www.ndss.org. Developed content, wrote, and edited NDSS educational materials and marketing collateral for NDSS programs. Wrote and edited other materials, such as the Annual Report, direct mail letters, and development materials as needed.

Served as an assistant editor working on both the Psychology and Economics lists for this college-level textbook publisher. Assisted two supplements editors, a managing editor, and a senior acquisitions editor in commissioning reviews, hiring freelancers, managing budget lines, and other day-to-day responsibilities. Served as the project manager on the Study Guide to accompany Paul Krugman’s first edition Microeconomics textbook, managing two authors, a project coordinator, development editor, and accuracy checker. Served as a development editor on the heavily revised chapters of Psychology by Don and Sandy Hockenbury.

Assisted seven editors, including the development manager, four development editors, the media supplements editor, and the print supplements editor. Performed duties such as managing individual projects; hiring and communicating with freelancers, authors, and production staff on a daily basis; formatting print and online supplements; maintaining databases; commissioning reviews; processing payments; attending conferences; and all other administrative duties associated with the department. Responsibilities also included extensive editing and technical maintenance on many of Longman’s English Companion Websites.