Leads our most valued customers into the digital age. Manages, orchestrates, and leads a virtual team of specialists and closes opportunities with customers that produce transformative business outcomes.

Trusted Advisor to the largest enterprise strategic banking customers in the United States. I help guide customers to modernize their data estate, leverage the power of AI and Intelligent Analytics solutions to drive digital transformation in Banking. • Hunts, qualifies and develops new Azure Data Services engagements • Fosters long-term strategic relationships within strategic accounts • Proactively delivers solution demonstration across the ADS services to gain customer commitment to prove out the solution through an MVP • Orchestrates technical resource orchestration to support in delivering technical proof (including POC)

Trusted advisor to the largest strategic organizations in Microsoft's Financial Services division. Drives digital transformation by leveraging the power of Microsoft Cloud Solutions and Services. • Drove usage and adoption the Modern Workplace (Office 365, Enterprise Mobile +Security, Windows 10) workloads at enterprise financial service organizations. • Delivered business outcomes with Business Decision Makers (BDM) • Became a trusted advisor to customers .• Applied change management practices and methodologies to help organizations manage the people side of change.Awards • Hero Award, Q2-FY19• Peak Performer Award, Q4-FY18

TriMark is the country’s largest provider of equipment, supplies and design services to the foodservice industry.Served as the lead business analyst on an Oracle Sales Cloud implementation for a multi billion dollar company with over 2000 users. Responsible for owning technical design and process design from idea to launch. The project consists of an integration with Oracle JD Edwards ERP application, Oracle CPQ (Configure, Price, & Quote Application), Oracle Social, Avalara and Eloqua (Marketing Automation Software) • Responsible for driving team of vendors, developers and business subject matter experts to implement a solution that meets business requirements and long term objectives. • Scoped, defined and drove critical business initiatives to enhance company's performance in the Sales and Marketing areas • Created current and future state process flows, performed gap analysis and documented recommended solutions • Lead requirements solicitation sessions and compiled a business requirements documentation (BRD) • Developed and tested business scenarios and test scripts to ensure all business requirements were met • Created training materials and quick reference cards (QRC)

TriMark is the country’s largest provider of equipment, supplies and design services to the foodservice industry.• Responsible for the digital marketing strategy, design, execution, and management • Leverages marketing automation software and Salesforce CRM application to build effective lead nurturing programs that accelerate sales• Implemented and configured a Salesforce CRM for prospect management• Develops and implements the company’s email marketing strategy for all verticals to drive engagement and reach goals• Manages a Salesforce database and segments prospects/customers • Creates and conducts ongoing maintenance of buyer persona's and aligns those buyers’ needs throughout the customer life-cycle• Supports the company’s social media strategy and manages all social media platforms • Oversees the overall SEO effectiveness of the corporate website to attract qualified traffic• Analyzes campaigns for effectiveness and conducts campaign reporting and analysis• Manages website and makes content changes to increase conversion rates• Conducts A/B testing to increase conversion rates• Performs taxonomy and normalization of marketing data to benchmark and drive reliable predictive analytics

• Hired, trained and managed a marketing staff and effectively controlled a multimillion dollar marketing budget in the US division.• Implemented Saleslogix CRM (now known as Infor CRM) and trained sales personnel on best practices.• Manages brand development through market analysis and research statistics • Develops & executes strategic marketing plans for new and existing products in 23 different markets • Manages marketing activities across the following channels: Email, Print, Internet, Social Media, PPC, SEO and TV• Optimizes and improves website’s architecture and content • Implements current, effective SEM and SEO techniques that generates 59% of organic traffic online• Developed and executed core marketing campaigns within the Amazon.com platform and drove sales to over 5 Million annually.• Increased overall website traffic by 32% in 2012• Manages web analytics and optimizes keyword performance, ad text, link strategy and landing pages across multiple search engines• Measures ROI across all marketing channels.• Defines and reports on marketing key performance indicators on a monthly and quarterly basis.• Directs development of B2B and B2C marketing programs that accelerates sales growth and profitability• Manages a contact database of over 250,000 contacts and acquires lists.• Generates leads through inbound & outbound marketing• Implemented promotional tracking system resulting in accurate and timely results reported• Directed creative development and production of all advertising.• Handles public relations and publicity strategies • Handles co-op advertising with distributor network• Plans and executes corporate events

Worked at the Standard Times, one of eight daily newspapers within Dow Jones Local Media Group. As a Marketing Consultant, I was responsible for YOY revenue growth of print and digital media publications. Assisted with creative development brand and overall brand strategy.• Exceeded direct sales goals by over 125% for the first month of employment• Achieved a 1761.8% dollar increase in territory for all promoted products in first month• Through successfully marketing the products, both in person and over the phone, sold an average of $50,000 in advertisement on a monthly basis• Helped advertisers build marketing plans, implement qualitative research to define and reach their target customer, recommend spot schedules and help develop creative campaigns• After 6 months of employment, was promoted to the largest territory in the core market • Built the customer base to 65 clients by developing a strong rapport and finding their particular needs and matching their needs with a specific products