Kimberly Palmer Email and Phone Number
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I've had the unique opportunity to be a part of online marketing for travel and hospitality for nearly 30 years, quite literally from the very first days of days of digital media. It started with educating industry veterans (and great mentors) on what this Internet thing was and why their destination needed a website. Since then, the technology and opportunities for marketers have become infinitely more sophisticated, and more effective. But the core principle has never changed - provide travelers with the information they need to dream and plan when, where and how they want it - and it will translate into revenue and enthusiastic customers. Over this time I have developed a broad range of travel and hospitality-specific expertise in online marketing strategy for destinations, particularly all things Google.
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Destination Optimization Program DirectorMiles Sep 2017 - PresentSarasota, Florida Area
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Director Of Online Marketing, HospitalityMiles Sep 2009 - Sep 2017Sarasota, Florida AreaMiles focused solely on Destination Marketing Organizations (DMO) until to 2008, when we launched the Miles Hospitality division. I was selected to help establish this division with two other team members. Together we have expanded our division and provided exceptional results to a growing list of resort clients.My role focuses on development and implementation of online marketing programs for resorts around the country, particularly four and five diamond independent properties. These strategies center on a holistic approach to organic search, paid search, display, social and email in which customer engagement with experiential content is central. -- Plan, implement and optimize paid search programs on Google and Bing with ROI consistently 2x above industry average. Hawks Cay Resort received a Hospitality Sales & Marketing Association (HSMAI) Adrian Award for Search Marketing.-- Research, plan and implement content-based Search Engine Optimization (SEO) programs that have dramatically increased the number of first-page search result rankings on targeted keywords.-- Plan and negotiate digital display campaigns through both ad networks and direct buys.-- Lead digital display ad design and landing page development and optimization for all campaigns.-- Provide recommendations and action plans on social media strategy and reputation management.-- Manage email marketing campaigns from both client-owned and purchased lists.-- Provide regular reporting to clients that pull from sources including web analytics, property reservation systems, call center tracking and advertising reporting/managing programs.-- Research and write proposals, create and participate in presentations to prospects.-- Write blog posts for Miles on pertinent industry topics.-- Write, create and deploy the Miles Hospitality Insights email newsletter.-- Serve as main point of contact for Miles’ relationship with BrightEdge, an enterprise SEO management tool.
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Online Marketing Project ManagerMiles Media Jun 2007 - Oct 2009Sarasota, Florida AreaAs Online Marketing Project Manager I provided a broad range of services for Miles’ Destination Marketing Organization (DMO) clients including:-- Implemented first PPC search campaigns and landing page optimization programs for Miles’ destination clients. -- Development and implementation of Co-op PPC Search Marketing program for VISIT FLORIDA which generated considerable traffic for VISIT FLORIDA’s industry partners.-- Responsible for regular monthly reporting and interpretation to clients utilizing Google Analytics and Site Catalyst.-- Implemented specialty research programs on consumer’s online travel behavior in conjunction with PhoCusWright and Destination Analysts.-- Provided SEO keyword research and page optimization for several destination resort websites.-- Created the Miles Wiki as a central knowledge base for all departments within the company.
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New Business DevelopmentMiles Media Jan 2002 - Jun 2007Sarasota, Florida AreaDuring the years that my daughters were born, I stepped back from the leadership role in the Internet division to have more time for my family. During this time, I contributed my experience to the development of programs to be pitched to prospects and for renewals of existing business. These proposals consistently exceeded goals by successful in obtaining the new business we pursued and obtaining renewals from current clients.-- Ongoing monitoring of state/county networks for RFPs for potential opportunities.-- Preparation of RFP response proposal documents for new client prospects and existing client renewals.-- Creation of Power Point presentations to support these proposals during in-person pitches.-- Ongoing involvement as need with destination websites and online programs.
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Director Of InternetMiles Media Dec 1995 - Dec 2001Sarasota, Florida AreaIn 1995 I became the first Miles employee fully dedicated to providing Internet services for our clients. This was an exciting and ever-changing job at the leading edge of an industry that was just beginning to emerge. -- Creation of some of the first websites in the industry for Destination Marketing Organizations (DMOs), the most noteworthy of which was VISIT FLORIDA, the official marketing organization for the State of Florida tourism.-- Development of the first online advertising opportunities for destination which allowed them to sell ads on their websites to industry members. Miles was wholly responsible for the ad sales, creation, delivery and reporting on these programs.-- Industry education on the emergence of websites and online marketing, including speaking at conferences and industry events for VISIT FLORIDA, Florida Restaurant & Lodging Association and Florida Attractions Association.
Kimberly Palmer Skills
Kimberly Palmer Education Details
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Frequently Asked Questions about Kimberly Palmer
What company does Kimberly Palmer work for?
Kimberly Palmer works for Miles
What is Kimberly Palmer's role at the current company?
Kimberly Palmer's current role is Helping DMOs Provide Community Value & Promote a Positive Visitor Experience.
What is Kimberly Palmer's email address?
Kimberly Palmer's email address is ki****@****dia.com
What is Kimberly Palmer's direct phone number?
Kimberly Palmer's direct phone number is +194122*****
What schools did Kimberly Palmer attend?
Kimberly Palmer attended Stetson University.
What are some of Kimberly Palmer's interests?
Kimberly Palmer has interest in Content Marketing, Reading, Photography, Running, Jewelry Making/beading, Travel.
What skills is Kimberly Palmer known for?
Kimberly Palmer has skills like Seo, Online Marketing, Email Marketing, Web Analytics, Social Media Marketing, Online Advertising, Google Analytics, Digital Marketing, Marketing, Content Marketing, Digital Strategy, Organic Search.
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