Kimberly Simpson Email & Phone Number

North Andover, MA, US

Boston, Massachusetts, US

Cambridge, Massachusetts, US

Paris, France, FR

• Leading consumer & HCP market research plan for 2 product launches & annual planning for 6 TAs
• Refining positioning & messaging by leading HCP behavioral economics & turf studies
• Conducting message recall studies & consumer & HCP ATUs to evaluate efforts to drive awareness, knowledge & intent
• Designed DEI guidelines & screeners to conduct studies more inclusively by co-leading internal & Intellus workstreams

Paris, France, FR

• Immunology Business Unit: Dupixent Moderate to Severe AsthmaNasal Polyps
• Led patient & HCP market research plan for 2 product launches & annual planning
• Refined disease state & branded messages by leading positioning & concept tests with HCPs & patients
• Developed insights for DTC TV Advertising by leading BASES & creative campaign testing
• Led HCP segmentation studies to develop understanding to support successful launches
• Conducted message recall studies & consumer & HCP ATUs to evaluate efforts to drive awareness, knowledge & intent

Tokyo, JP, JP

• Rare Disease Business UnitHAE: Hereditary Angioedema HAE
• Led market research plan focusing on product launch, annual planning & forecasting
• Refined disease state & branded messages by leading concept tests
• Led competitive intelligence and conference coverage

Tokyo, JP, JP

• Neuroscience Business UnitBED: Binge Eating Disorder
• Led patient & HCP market research plan for ongoing product launch & annual planning
• Refined disease state & branded messages by leading concept tests, Verilogue & message recall studies
• Conducted patient & HCP ATUs to evaluate efforts to drive awareness, knowledge & intent
• Designed study to estimate product performance without ICD-9/10 code for new disease state

Cambridge, Massachusetts, US

- Designed & launched scalable customer experience program focused on pancreatic cancer- Conducted Top Down NPS study to benchmark competitive insights & experience drivers- Developed cross functional customer round tables to drive experience improvements- Created employee training on engagement approaches & tools as VOC advocate

Amsterdam, Noord-Holland, NL

Patient Care & Clinical Informatics (PCCI) North America (NA)Global Software Customer Services (SCS)Clinical Informatics: EII, CAI & CCS· Led the NA Customer Experience Program (CxP) for SCS, focusing on Healthcare IT solutions· Delivered actionable customer insights by managing Net Promoter Score program · Collaborated with cross functional teams &.

Amsterdam, Noord-Holland, NL

• Patient Care & Clinical Informatics (PCCI) & UltrasoundGlobal Sales & Service, North AmericaPatient Monitoring, ECG, Ventilators & Defibrillators
• Developed market share estimates & annual forecasts for 6 business units
• Redesigned NPS Closed Loop program to enhance insights while improving efficiency & reducing customer fatigue
• Revealed high non imaging & low imaging demand based on emergency department decision making insights
• Discovered limited demand for electronic ECG storage in smaller hospitals due to customer behavior
• Designed installed base studies to estimate share & identify growth opportunities for 4 business units

• Industry: Medical Devices - Leading Pediatric Lead Testing System, $80M revenues
• Managed newly created market research function, plan & budget
• Developed compelling message & identified $6M need based on key patient convenience benefits after segmentation
• Cancelled costly device launch after pricing study revealed insufficient purchase intent due to poor workflow design
• Designed internal reports to support annual planning & measure sales against goals for senior managementLaid off

New York, NY, US

• Developed insights about the Gillette female segment, a division of Proctor & Gamble, Nielsen’s largest client
• Analyzed market, consumer & category trends to support brand management initiativesLeft to pursue a different industry

Boston, Massachusetts, US

• Industry: Textbooks - Leading US Publisher
• Refined corporate branding based on perceptions from 4 stakeholder groups during competitive assessment
• Enhanced science program strategy with motivating selling points revealed during competitive war games
• Earned outstanding performance review & managed annual plan & budget
• Uncovered $200M demand for online Spanish program & cancelled different launch based on concept test insights
• Emphasized collaboration to create new & avoid offensive message based on dual stakeholder focus groups

Concord, MA, US

• Industry: Consumer Products - Leading US Juice Company
• Managed sales research plan, budget & syndicated data
• Created new category strategies to expand penetration in 4 growing channels based on my ethnography results
• Enhanced sales force effectiveness by delivering actionable consumer insights & strategies for all 5 businesses
• Expanded category sales 24% after ATU study revealed unmet demand for on the go single serve juice variety
• Performed controlled store study to develop the optimal spreads shelving set, increasing sales 11%Left to pursue career in publishing

• Industry: Consumer Products - Leading US Pasta Company
• Increased profit 18% at 3 key accounts after evaluating margins, segment sales & consumer trends
• Designed best in class budget roll-up tool, eliminating promotional overspending

• Industry: Consumer Products - Leading Juvenile Products Firm
• Tested concepts & improved in-line products by analyzing competitive features & trends to retain leadership
• Led a cross functional team to update packaging design for 200 products in 9 months
• Composed packaging copy, marketing & sales materials for 15 new productsLaid off

• Identified $100M+ market for new software by crafting discussion guides & performing focus groups
• Benchmarked payer costs by interviewing top executives to overcome selling objections & drive sales Left to pursue career in consumer packaged goods

Boston, MA, US

Northeastern Co-op student

Northeastern Co-op studentBabyfood Brand Management

Northeastern Co-op Student

Mba, Marketing

Bs, Marketing & International Business

Course, Book Publishing Overview

Certificate, Overview Of Textbook Publishing

Biotechnology Industry Overview