• Leading consumer & HCP market research plan for 2 product launches & annual planning for 6 TAs• Refining positioning & messaging by leading HCP behavioral economics & turf studies • Conducting message recall studies & consumer & HCP ATUs to evaluate efforts to drive awareness, knowledge & intent• Designed DEI guidelines & screeners to conduct studies more inclusively by co-leading internal & Intellus workstreams

Immunology Business Unit: Dupixent Moderate to Severe AsthmaNasal Polyps• Led patient & HCP market research plan for 2 product launches & annual planning• Refined disease state & branded messages by leading positioning & concept tests with HCPs & patients• Developed insights for DTC TV Advertising by leading BASES & creative campaign testing• Led HCP segmentation studies to develop understanding to support successful launches• Conducted message recall studies & consumer & HCP ATUs to evaluate efforts to drive awareness, knowledge & intent

Rare Disease Business UnitHAE: Hereditary Angioedema HAE• Led market research plan focusing on product launch, annual planning & forecasting• Refined disease state & branded messages by leading concept tests• Led competitive intelligence and conference coverage

Neuroscience Business UnitBED: Binge Eating Disorder• Led patient & HCP market research plan for ongoing product launch & annual planning• Refined disease state & branded messages by leading concept tests, Verilogue & message recall studies• Conducted patient & HCP ATUs to evaluate efforts to drive awareness, knowledge & intent• Designed study to estimate product performance without ICD-9/10 code for new disease state

- Designed & launched scalable customer experience program focused on pancreatic cancer- Conducted Top Down NPS study to benchmark competitive insights & experience drivers- Developed cross functional customer round tables to drive experience improvements- Created employee training on engagement approaches & tools as VOC advocate

Patient Care & Clinical Informatics (PCCI) North America (NA)Global Software Customer Services (SCS)Clinical Informatics: EII, CAI & CCS· Led the NA Customer Experience Program (CxP) for SCS, focusing on Healthcare IT solutions· Delivered actionable customer insights by managing Net Promoter Score program · Collaborated with cross functional teams & leadership to develop CxP improvement targets & initiatives · Leveraged external 3rd party reports for additional customer insights to improve experience· Managed Customer Service Advisory Board

Patient Care & Clinical Informatics (PCCI) & UltrasoundGlobal Sales & Service, North AmericaPatient Monitoring, ECG, Ventilators & Defibrillators • Developed market share estimates & annual forecasts for 6 business units • Redesigned NPS Closed Loop program to enhance insights while improving efficiency & reducing customer fatigue • Revealed high non imaging & low imaging demand based on emergency department decision making insights• Discovered limited demand for electronic ECG storage in smaller hospitals due to customer behavior• Designed installed base studies to estimate share & identify growth opportunities for 4 business units

Industry: Medical Devices - Leading Pediatric Lead Testing System, $80M revenues• Managed newly created market research function, plan & budget• Developed compelling message & identified $6M need based on key patient convenience benefits after segmentation• Cancelled costly device launch after pricing study revealed insufficient purchase intent due to poor workflow design• Designed internal reports to support annual planning & measure sales against goals for senior managementLaid off

• Developed insights about the Gillette female segment, a division of Proctor & Gamble, Nielsen’s largest client• Analyzed market, consumer & category trends to support brand management initiativesLeft to pursue a different industry

Industry: Textbooks - Leading US Publisher• Refined corporate branding based on perceptions from 4 stakeholder groups during competitive assessment • Enhanced science program strategy with motivating selling points revealed during competitive war games• Earned outstanding performance review & managed annual plan & budget• Uncovered $200M demand for online Spanish program & cancelled different launch based on concept test insights• Emphasized collaboration to create new & avoid offensive message based on dual stakeholder focus groups• Honed history program offering with attractive features based on customer priorities from concept test• Delivered 60+ competitive intelligence reviews to inform marketing by recruiting, training & managing 4 interns Left because company was experiencing significant lay offs

Industry: Consumer Products - Leading US Juice Company• Managed sales research plan, budget & syndicated data• Created new category strategies to expand penetration in 4 growing channels based on my ethnography results• Enhanced sales force effectiveness by delivering actionable consumer insights & strategies for all 5 businesses• Expanded category sales 24% after ATU study revealed unmet demand for on the go single serve juice variety • Performed controlled store study to develop the optimal spreads shelving set, increasing sales 11%Left to pursue career in publishing

Industry: Consumer Products - Leading US Pasta Company• Increased profit 18% at 3 key accounts after evaluating margins, segment sales & consumer trends• Designed best in class budget roll-up tool, eliminating promotional overspending

Industry: Consumer Products - Leading Juvenile Products Firm• Tested concepts & improved in-line products by analyzing competitive features & trends to retain leadership• Led a cross functional team to update packaging design for 200 products in 9 months • Composed packaging copy, marketing & sales materials for 15 new productsLaid off

• Identified $100M+ market for new software by crafting discussion guides & performing focus groups • Benchmarked payer costs by interviewing top executives to overcome selling objections & drive sales Left to pursue career in consumer packaged goods

Northeastern Co-op student

Northeastern Co-op studentBabyfood Brand Management

Northeastern Co-op Student