Kimberly Bastoni Email & Phone Number

New York, NY, US

Ghent, Belgium, BE

Tech enabled behavioral & conventional insights across social media, advertising, e-commerce, innovation, pack testing.

Provo, UT And Seattle, WA, US

Rotterdam, Zuid Holland, NL

MACROMILL (recently merged with MetrixLab) is the fastest growing provider of consumer insights and marketing analytics solutions. MACROMILL turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and.

• Upfront Analytics, early stage start-up company. Developed a go-to-market strategy. Team of one - responsible for sales, marketing and product enhancements leveraging former Disney technology for the research industry..
• University of Florida, The Agency. Assisting on the creation of a millennial research network launching in Jan. 2015.
• Deets Inc., pre “A” round social media technology start-up. Created marketing and go-to-strategy for their application.
• Private label consumer branded company. Worked with executives in developing sales and marketing strategies for their new line of branded merchandise.

Nuremberg, Bavaria, DE

Created a global marketing infrastructure. Responsible for global B2B marketing strategies in 75 countries. Successfully launched a refreshed global brand including new visual identity, messaging, internal and external communications plans and global positioning in all countries.

Nuremberg, Bavaria, DE

Grew sales across all business units in North America. Built a business development team, refreshed the marketing department and implemented new multi-channel digital campaigns, created and and built a global key account infrastructure managing global accounts such as P&G, Coca Cola, Kraft, Microsoft and others.

Head of US Custom Marketing Led the US Marketing team responsible for CPG, Financial Services, Telecom/Technology and Automotive Industry verticals integrated marketing programs. Focused marketing spend and campaigns to generated better ROI and more effective communications. Sr. VP Marketing for the Brand Communications Division. Led an integrated sales &.

London, CO

Developed go-to-market strategy to generate new business. Introduced strategic planning, business development and client relationship programs resulting in bottom line growth and new client acquisition. Managed a group of VP’s, Directors and Account Executives. Member of NA Business Leaders Council.

Responsible for developing the sales strategy, establishing sales management disciplines, recruiting marketing representatives and acquiring new clients. Key team member responsible for establishing the company’s value proposition, corporate strategic direction and go-to-market strategies.

Conceptualized and built a research division, IQuestics. A stand-alone profit center to enhance the companies internet advertising business. Built a team and developed a product portfolio. Sales grew in excess of 5 times in 8 months, securing many blue chip companies. Member of the Executive Leadership Team

A.C Nielsen - Director of Household AnalyticsAffinova - Director of Sales