Kimberly Bastoni

Kimberly Bastoni Email and Phone Number

Chief Revenue Officer (CRO) @ Alida
New York, NY, US
Kimberly Bastoni's Location
New York City Metropolitan Area, United States, United States
About Kimberly Bastoni

Growth-focused Revenue Executive driving B2B technology and market research organizations through strategic transformation. Known for building high-performance sales cultures that consistently exceed targets by putting customers at the center of every strategy.With over 25 years of experience spanning startups to Fortune 500 companies, I combine entrepreneurial agility with enterprise-scale expertise to accelerate sustainable revenue growth. My approach integrates digital marketing innovation, deep market research capabilities, and data-driven sales methodologies to capture market share and drive exceptional results.Core Impact Areas:Revenue Strategy & ExecutionSales Team TransformationGlobal Market ExpansionDigital Marketing InnovationCustomer-Centric Growth ProgramsCross-Border Team LeadershipLeveraging data driven metrics to WINWhat Sets Me Apart:Track record of scaling both early-stage ventures and established multibillion-dollar organizationsDeep expertise in competitive intelligence and strategic market positioningProven ability to build and motivate high-performing global teamsData-driven approach to revenue optimization and market captureExtensive experience in technology-enabled research and market analysisCurrently focused on helping organizations grow revenues through integrated marketing, demand generation, strategic sales and product pricing initiatives to achieve breakthrough growth. Passionate about mentoring teams and creating sustainable, scalable revenue engines that deliver long-term value.Areas of Expertise:Create the Vision and StrategyGo-to-Market StrategyCultural ImpactTeam Development (cross functional)Revenue diversificationProduct Positioning & MessagingGlobal Business DevelopmentDigital Marketing & ResearchPartner & Co-Marketing ProgramsOrganizational Development

Kimberly Bastoni's Current Company Details
Alida

Alida

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Chief Revenue Officer (CRO)
New York, NY, US
Kimberly Bastoni Work Experience Details
  • Alida
    Chief Revenue Officer (Cro)
    Alida
    New York, Ny, Us
  • Eyesee
    Global Commercial Director
    Eyesee Jan 2024 - Present
    Ghent, Belgium, Be
    Tech enabled behavioral & conventional insights across social media, advertising, e-commerce, innovation, pack testing.
  • Qualtrics
    Enterprise Sales Leader
    Qualtrics Jun 2018 - Apr 2023
    Provo, Ut And Seattle, Wa, Us
  • Metrixlab
    Us Managing Director
    Metrixlab Jan 2015 - May 2018
    Rotterdam, Zuid Holland, Nl
    MACROMILL (recently merged with MetrixLab) is the fastest growing provider of consumer insights and marketing analytics solutions. MACROMILL turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Tokyo, Rotterdam and San Francisco with 27 offices across the Americas, Europe and Asia, MACROMILL serves 2200 leading brands in more than 80 countries
  • Bastoni Inc./Independent Consultant
    President & Owner
    Bastoni Inc./Independent Consultant 2012 - Jun 2015
    • Upfront Analytics, early stage start-up company. Developed a go-to-market strategy. Team of one - responsible for sales, marketing and product enhancements leveraging former Disney technology for the research industry. Worked with computer scientist and technologist to further advance the product and create new opportunities. • University of Florida, The Agency. Assisting on the creation of a millennial research network launching in Jan. 2015.• Deets Inc., pre “A” round social media technology start-up. Created marketing and go-to-strategy for their application. • Private label consumer branded company. Worked with executives in developing sales and marketing strategies for their new line of branded merchandise.
  • Gfk
    Head Of Global Marketing Strategies
    Gfk Aug 2009 - May 2012
    Nuremberg, Bavaria, De
    Created a global marketing infrastructure. Responsible for global B2B marketing strategies in 75 countries. Successfully launched a refreshed global brand including new visual identity, messaging, internal and external communications plans and global positioning in all countries.
  • Gfk
    Group Managing Director
    Gfk 2009 - 2012
    Nuremberg, Bavaria, De
    Grew sales across all business units in North America. Built a business development team, refreshed the marketing department and implemented new multi-channel digital campaigns, created and and built a global key account infrastructure managing global accounts such as P&G, Coca Cola, Kraft, Microsoft and others.
  • Tns A Kantar Company
    Head Of Us Custom Marketing
    Tns A Kantar Company 2007 - 2009
    Head of US Custom Marketing Led the US Marketing team responsible for CPG, Financial Services, Telecom/Technology and Automotive Industry verticals integrated marketing programs. Focused marketing spend and campaigns to generated better ROI and more effective communications. Sr. VP Marketing for the Brand Communications Division. Led an integrated sales & marketing team for the brand & communications division. Worked across all verticals: CPG, Financial Services, Telecom & Technology and Healthcare businesses. Generated incremental growth through line extensions incorporating new digital assets. Member of the North American Senior Management Board.
  • Millward Brown A Kantar Company
    Senior Vice President
    Millward Brown A Kantar Company Jul 2003 - Jul 2007
    London , Co
    Developed go-to-market strategy to generate new business. Introduced strategic planning, business development and client relationship programs resulting in bottom line growth and new client acquisition. Managed a group of VP’s, Directors and Account Executives. Member of NA Business Leaders Council.
  • Affinova
    Vp Business Development
    Affinova 2001 - 2003
    Responsible for developing the sales strategy, establishing sales management disciplines, recruiting marketing representatives and acquiring new clients. Key team member responsible for establishing the company’s value proposition, corporate strategic direction and go-to-market strategies.
  • Snowball.Com
    Vp Research, Iquestics Division
    Snowball.Com 2000 - 2002
    Conceptualized and built a research division, IQuestics. A stand-alone profit center to enhance the companies internet advertising business. Built a team and developed a product portfolio. Sales grew in excess of 5 times in 8 months, securing many blue chip companies. Member of the Executive Leadership Team
  • Nfo Research
    Vp Account Manager
    Nfo Research 1996 - 2000
  • Bastoni Inc./Independent Consultant
    President & Owner
    Bastoni Inc./Independent Consultant 1993 - 1996
    A.C Nielsen - Director of Household AnalyticsAffinova - Director of Sales
  • Mrca Information Services
    Svp Soft Goods And Packaged Goods Divisions
    Mrca Information Services 1988 - 1993

Kimberly Bastoni Skills

Market Research Customer Insight Strategy Segmentation Online Research Marketing Strategy Analytics Crm Competitive Analysis Integrated Marketing Social Media Marketing Marketing Research Competitive Intelligence International Business Development Business Development Consumer Behaviour Global Brand Development Advertising Research Consumer Insight B2b Marketing Online Advertising Focus Groups Management Quantitative Research Leadership Integrated Multi Channel Marketing Integrated Campaign Planning Start Ups Fmcg Sales And Marketing Alignment Brand Equity Direct Marketing Strategic Planning Market Analysis Business Strategy Marketing Communications Inbound Lead Generation Cross Functional Team Leadership Brand Management New Business Development Integrated Project Delivery Positioning Multi Channel Marketing Global Marketing Advertising B2b Marketing Lead Generation Digital Marketing Product Development

Kimberly Bastoni Education Details

  • Philadelphia University
    Philadelphia University
    Bs Marketing & Management

Frequently Asked Questions about Kimberly Bastoni

What company does Kimberly Bastoni work for?

Kimberly Bastoni works for Alida

What is Kimberly Bastoni's role at the current company?

Kimberly Bastoni's current role is Chief Revenue Officer (CRO).

What is Kimberly Bastoni's email address?

Kimberly Bastoni's email address is rb****@****aol.com

What is Kimberly Bastoni's direct phone number?

Kimberly Bastoni's direct phone number is +120380*****

What schools did Kimberly Bastoni attend?

Kimberly Bastoni attended Philadelphia University.

What are some of Kimberly Bastoni's interests?

Kimberly Bastoni has interest in Poverty Alleviation, Social Services, Economic Empowerment.

What skills is Kimberly Bastoni known for?

Kimberly Bastoni has skills like Market Research, Customer Insight, Strategy, Segmentation, Online Research, Marketing Strategy, Analytics, Crm, Competitive Analysis, Integrated Marketing, Social Media Marketing, Marketing Research.

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