• Brand strategist/ ideation leader – Prepare/lead new brand creative development and communications plans in collaboration with client stakeholders based on marketing needs and regularly participate in and energize brand or tactical one-off concept ideation sessions o Launch new brands and creative platforms. Example: Introduction of brand extension to market achieved 5% unaided awareness of the extension brand alone and 53% recall of the ad description after first year utilizing a carefully planned extension campaign in mass media channels and multiple 1:1 touchpoints o Regularly review and mine data to identify meaningful customer behaviors and preferences. Example: Initiate a program inviting current users to provide feedback on their product experience for incentive (and also tested different incentive options). Response rate 8%. Utilize feedback as digital content to target select non users. Program was later emulated across multiple brands• Budget manager – Create and manage budgets on both brand/portfolio ($1 to $4 million) and project level• Project manager – Manage a variety of projects including traditional mediums (print, radio, TV, direct mail, literature) and digital • New hire coach – Develop new hire instruction booklet which prepped all new hires for multiple agency and client processes and include introduction/background to client’s industry• Process writer – Regularly review and create processes to accommodate new client and internal needs, especially during times of transition• Cross-functional player – Leverage diverse skills and insights to facilitate other teams (especially PR) and to offer support as needed on special projects (example: new media monitoring strategy)

• Marketing and International Business Department• Leader – Full-time instructor for Principles of Marketing, Principles of Marketing Communications/Promotions, Global Environment of Business, Consumer Behavior• Creator – Highly autonomous development of course material and instruction including syllabus, exams, lecture materials, assignments, project outlines as well as grading of all submitted work• Course energizer –Multiple high-performing students took as many of my courses as possible who expressed appreciation for establishment of clear expectations, interesting examples and passion for marketing