Kimberly Botbyl Email & Phone Number

Los Angeles, Ca, Us

Los Angeles County, California, United States

+ Media Relations, including developing curated local, endemic, and mainstream media lists, writing press releases, media alerts, and fact sheets, crafting angles, and pitching target outlets.+ Assisting with campaign ideation and implementation to raise brand awareness, increase engagement, and leverage collaborations.+ Monitoring mentions, collaborating on crisis management SOPs, supporting additional marketing and special projects as needed, and providing opportunities for growth and improvement through data-driven reporting and expertise.

Los Angeles, California, United States

+ Provide comprehensive and strategic marketing plans that attract customers and build loyalty through multiple channels including Google, banner, email and direct mail advertisements, website and social media content, product/menu descriptions, newsletters, case studies, blogs/articles, emails/SMS, media alerts, and other brand messaging for B2B, B2C and NFP companies across multiple industries including education, automotive / motorsports, pharmaceutical, solar, restoration, food/hospitality, health & wellness, and more.+ Create public relations campaigns and pitch media through media alerts, fact sheets, press kits (EPKs), press releases, etc.

Greater Los Angeles, California, United States

Los Angeles, California, United States

+ Serving multiple clients within the automotive, motorcycle, and powersports industries, my daily tasks included pitching stories to local, mainstream and endemic media outlets, coordinating with broadcast media, overall event promotion, influencer and podcast outreach, social media content creation and data analysis, developing experiential events for influencers and media, writing case studies, online advertising and digital marketing, researching trends and leveraging relevant data points, creating performance reports and strategy presentations based on KPIs, organizing press conferences, and drafting and sending media alerts, fact sheets, press releases and other marketing materials to targeted mainstream and endemic outlets.+ Increased one client's Facebook following by over 80K (36%) in eleven months and another client's Instagram following by 33K (18%) in just 90 days.+ Helped earn the agency a Gold Stevie Award - Communications or PR Campaign of the Year – Influencer Management as the account lead for a brand utilizing an influencer to bolster its online presence and for contributing to the case study.+ Presented with the agency's first Valued Feedback Award.

Pasadena, California, United States

+ Responsible for investigating and clearing coverage, determining liability, and handling the repair or total loss process for auto insurance claims in California.+ Worked with attorneys, TPAs, shops, salvage yards, law enforcement and more to advocate for clients and help get them back on the road again.+ Daily tasks included managing new and existing claims, conducting recorded interviews, composing regulatory letters, arranging repairs, assisting co-workers with customer service issues, and being the main point of contact for all related parties.

Los Angeles, California, United States

+ Helped lead a team of ten employees to educate, empower and assist customers in finding the best motorcycle products to meet their riding needs.+ Accountable for meeting associate and company sales goals, opening and closing the store, and assigning tasks to staff.+ Handled social media and community relations, and worked with the brand's executive Marketing team to better represent women within the company and industry.

Torrance, Ca

+ Created all online content, digital marketing, and some promotional materials including website copy, social media, and paid Google ads.+ Planned events, launched local business development and nurture marketing campaigns, provided customer service, and managed all community outreach.+ Earned the company local recognition with Best Booth Award for a creative B2B tradeshow theme.

Burbank, Ca

+ Part of a leadership team responsible for expanding commercial and industrial opportunities through personalized marketing campaigns, vendor relations, content creation, networking, trade shows, conferences, local board membership, office visits, identifying new markets, evaluating KPIs, lead generation and optimization.+ Initiated a company-wide, cross-departmental approach to improve accountability and motivate staff members to work together, and presented the executive team with an in-depth CRM strategy report to capitalize on key points of contact and improve operational efficiency.+ Successfully increased vendor contracts with property management companies by 16% and online engagement by about 30% in less than three months.

Beverly Hills, Ca

+ Assisted in moderating, conducting and analyzing physician and consumer-based market research through focus groups and by providing data insights for major brands within the pharmaceutical and food/service industry.+ Created executive summaries based on trends to include advertising strategies and suggestions.

Greater Los Angeles Area

+ Assisted in overall operation of establishment including opening, closing, ordering, scheduling, meeting sales goals, determining menu items and features, and more.+ In charge of all marketing, including creating and maintaining the website, photographing all offerings and writing menu descriptions, utilizing Google Maps, responding to reviews, using Yelp! and Google as advertising and engagement platforms, posting to and advertising on Instagram, Facebook, Four Square, Google+, setting up and operating GrubHub, creating specials and promotional collateral and signage, and more.

Santa Monica, Ca

+ Implemented an engagement-focused social media marketing campaign for LA’s premier Meisner Technique Acting program that utilized polls, calls-to-action, student spotlights, lessons from the instructors, and other community-building strategies.+ Maintained contact with current, former, and prospective students regarding upcoming classes, events, and success stories through phone calls, SMS, emails, and other outreach.

Santa Monica, Ca

+ Handled all creative, including content creation, advertising, and social media, and designed and developed internal newsletter.+ Main POC for customers, employees, and vendors.+ Assumed Administrative Assistant and some Human Resource duties including recruiting, scheduling, and onboarding.

Greater Philadelphia Area

+ Formulated and developed advertising strategies for online education programs and conducted extensive analysis reports on competing schools.+ Served as Customer Service / POC for new and prospective students.

Bachelor Of Arts (Ba), Mass Communication/Media Studies, Magna Cum Laude

Activities and Societies: Member, Phi Sigma Pi - Honor Fraternity

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication, Magna Cum Laude

Activities and Societies: Member, Phi Sigma Pi - Honor Fraternity Member, PRSA - Public Relations Society of America

Journalism