-Manage the company’s Hubspot Sales & Marketing Platform-Create, deploy, and optimize email outbound workflow campaigns via the HubSpot platform-Qualify inbound marketing leads and notify the appropriate managing director/partner for follow-up-Create and maintain the deal pipeline in Hubspot to manage all deals-Train managing directors and partners on Hubspot for managing tasks and pipeline management-Create standardized reporting (in support of executive leadership)-Integrate ICPs, customer journeys, and other data insights to improve sales and campaign performance-For leads associated with inbound marketing, assign tasks to managing directors and partners to manage prospects. -Maintain data hygiene standards for leads in Hubspot.-Create and update presentations and sales materials to support the business development team’s efforts to engage and convert prospective customers. -Serve as a project manager to coordinate the efforts of ProfitOptics’ external agency partners and ensure that marketing assets are delivered on time and according to strategy.-Update website content and build new pages via the Webflow CMS platform. -Coordinate marketing and sales support for the business development team at tradeshows, conferences, and other events. -Manage ProfitOptics’ LinkedIn presence to drive engagement with B2B audiences. Responsibilities include developing content with marketing partners and engaging with the LinkedIn community.

● Track, identify, and add qualified prospects to the sales pipeline in Hubspot● Build and deploy email outreach campaigns via the HubSpot platform.● Manage ProfitOptics’ LinkedIn presence to drive engagement with B2B audiences. Responsibilities include developing content with marketing partners and engaging with the LinkedIn community.● Coordinate marketing and sales support for the business development team at tradeshows, conferences, and other events.● Create and update presentations and sales materials to support the business development team’s efforts to engage and convert prospective customers.● Serve as a project manager to coordinate the efforts of ProfitOptics’ external agency partners to ensure marketing assets are delivered on time and on strategy.● Update website content and build new pages via the Webflow CMS platform.

- Create, proofread and edit copy to cultivate consistency and adherence to brand image across marketing channels resulting in over 20k impressions in the first week.- Implement tracking systems to monitor campaign analytics.- Developed and maintained requirements, budgets and campaigns for customer initiatives.- Gathered and analyzed marketing data and campaign performance to validate ROI.- Develop and maintain strong relationships with affiliate partners to maximize revenue and ensure long-term success.- Develop and implement affiliate marketing strategies to drive customer acquisition and revenue growth.- Analyze competitor affiliate marketing strategies to identify areas of improvement and develop innovative strategies to gain a competitive edge in the market.- Create and execute email marketing campaigns to promote affiliate products and services.

- Monitored and analyzed data metrics to measure the success of digital marketing campaigns and provide recommendations for optimization, which led to the successful creation of the ‘Family Friday’ campaign across social media platforms that increased both vanity and click metrics by 233%.- Developed and executed strategic digital marketing plans to drive lead generation and customer acquisition for key accounts resulting in an increase of 15% across social media platforms.- Collaborated with cross-functional teams to develop and implement personalized marketing campaigns for key accounts to increase customer engagement and retention, increasing consumer engagement by 23.9%.- Analyzed market trends and competitor strategies to identify opportunities for growth and differentiation in digital marketing resulting in an increase in audience size by 2.3%.- Identified new emerging digital marketing trends and technologies to stay ahead of the competition and provide innovative solutions for key accounts by utilizing HubSpot software in combination with Sprout Social, Databox, Trello, and Google Analytics.

- Conducted market analysis and research to identify trends and opportunities, resulting in a 20% uptick in sales volume.- Launched successful digital marketing campaigns that overachieved goals for a 40% increase in website traffic.- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts successfully working under a budget of $500k per year.- Initiated and facilitated negotiations with vendors and marketing agencies decreasing total marketing cost by 37%.- Coordinated with creative teams to generate dynamic marketing content and communication tools for promotional campaigns while managing a marketing team of 4 individuals.- Created innovative strategies to drive customer engagement while implementing Search Engine Optimization (SEO) and Search Engine Management (SEM) strategies.- Developed and implemented successful marketing strategies to increase brand visibility and sales performance increasing overall lead to appointment conversion by 17%.- Initiated and facilitated sessions with key leaders to brainstorm new ideas and promotional strategies successfully navigating a multi tiered corporate hierarchy.- Oversaw preparation of marketing copy, images, videos, emails, and other collateral while safeguarding sensitive material.- Planned marketing initiatives and leveraged referral networks to promote business development by attending networking and industry specific events, often traveling out of state.- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.- Spearheaded community outreach campaigns for company charity events and organized local media presence by successfully navigating network media processes and negotiations to further brand awareness.- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.

- Adapted teaching methods and lesson plans to changing student needs.- Tracked student progress, frequently checking in with struggling students and identifying root causes of problems.- Applied various teaching aids to minimize learning gaps and instruct and motivate students.- Evaluated and revised lesson plans and course content to achieve student-centered learning.- Tested students to assess progress and adapted learning plans in alignment with performance.- Assisted students in retaining lecture information with creation of guides and course materials.- Observed and adopted new techniques from skilled instructors and lecturers.- Optimized learning plans based on student performance and feedback.- Improved student performance by defining clear goals and communicating performance metrics.- Enhanced student comprehension and shortened learning process through new teaching methods.- Optimized day-to-day instruction to align educational strategies with industry best practices.- Oversaw curriculum development and implementation in alignment with best practices.