- Managed annual marketing budget of up to $4 million for a sickle cell disease product, overseeing strategic allocation and optimization of resources.- Successfully navigated Pfizer's acquisition of the client’s company, leading extensive discussions and alignment in multiple Pfizer PRC meetings.- Facilitated significant strategic revisions, timeline adjustments, and tactic reprioritization to align with Pfizer's objectives and ensure seamless integration.- Assumed responsibility for planning and executing 2H 2023 strategy and budget after the former account lead's departure, ensuring continuity and effectiveness.- Led cross-functional team in developing a new unbranded campaign, conducting market research, and creating related materials, including DSE website for HCPs and patients.- Managed transitions and ensured continued support and collaboration in response to client consolidation of marketing to competing agency.

- Managed up to $3 million in annual marketing budget for new treatment of a rare pediatric ocular disease.- Supervised a full FDA product launch inclusive of disease state education campaign, full brand strategy execution and launch.- Single-handedly retained brand business amidst client's RFP to consolidate all brands, preserving $2 million worth of business.- Mentored and developed staff, including 2 Account Supervisors and 1 Senior Account Executive.

- Hired to manage a new client who decided to postpone marketing in 2020 due to COVID. Almost immediately experienced a layoff.

- Supervised $3.4MM in annual marketing budget for B2B marketing.- Collaborated with third party animation team to create a $200K video for Intel’sNervana Neural Network Processor- Coordinated with creative and production teams to create B2B commercial forNervana Neural Network Processor for Inference. Supervised video shoot in NYC, inclusive of storyboard creation, choosing of actors, wardrobe selection and managing client during shoot. - Mentored and developed staff, 1 Account Supervisor, 1 Account Executive

- Managed comprehensive digital and traditional tier-three advertising campaigns across 25 automotive rooftops, totaling about $3.5 million. - Oversaw monthly strategies for pay-per-click (PPC), search engine optimization (SEO), and social media campaigns. - Developed strategic annual plans tailored to individual dealership sales trends. - Established seamless advertising strategies in alignment with original equipment manufacturer (OEM) guidelines by partnering with clients' third-party vendors. - Monitored monthly co-op spending to ensure adherence to budgetary targets. - Conducted monthly digital review calls with clients, facilitating both remote and in-person discussions. - Wrote scripts for radio and TV advertising, in compliance with OEM guidelines, and supervised their production.- Supervised 2 account executives and 1 account coordinator.

- Managed comprehensive digital and traditional tier-three advertising campaigns across 25 automotive rooftops, totaling about $3.5 million. - Oversaw monthly strategies for pay-per-click (PPC), search engine optimization (SEO), and social media campaigns. - Developed strategic annual plans tailored to individual dealership sales trends. - Established seamless advertising strategies in alignment with original equipment manufacturer (OEM) guidelines by partnering with clients' third-party vendors. - Monitored monthly co-op spending to ensure adherence to budgetary targets. - Conducted monthly digital review calls with clients, facilitating both remote and in-person discussions. - Wrote scripts for radio and TV advertising, in compliance with OEM guidelines, and supervised their production.- Supervised 2 account executives and 1 account coordinator.

- Managed regional advertising initiatives for Nissan North America (NNA), overseeing client relations, account stewardship, creative direction, media integration, and the coordination of the College 100 program, which united the Nissan brand with over 50 participating NCAA programs. The total annual budget amounted to $6 million. - Maintained regular communication with senior-level National and Regional Marketing/Advertising clients at Nissan North America, playing a pivotal role in the development of advertising programs. - Spearheaded the development of ground-up creative initiatives as required by NNA. - Prepared presentation materials and decks for client meetings and delivered presentations.- Collaborated closely with creative directors to oversee the production of agency work from inception to multi-million dollar on-location commercial shoots. - Worked in tandem with media teams to ensure strategic alignment between creative concepts and media recommendations.

• Collaborate with our strategic business partners on external PR, including on-location social influencer engagements at our resorts.• Manage Bluegreen Associate social media properties, including Facebook, Instagram, Twitter, and launching periscope in the near future. • Act as company spokesperson for media and local charity events • Promote, coordinate, set up and emcee monthly company town halls with our executives, which are recorded and posted to an internal website for associates viewing nationwide. • Increase overall participation of annual associate survey. In 2014 particiation was up 67%, or 3,214 associate responses - the largest number of responses since the 2010 inception of our Medallia survey program and a double-digit increase in participation from the prior year. An additional 914 associates were represented in the 2014 survey results. • Increase satisfaction with overall company communications. Based on 2014 Corporate Communications 72% of Bluegreen Associates were satisfied to very satisfied with communications in Bluegreen, and 70% thought corporate communications keeps them fairly-well to well informed.• Manage our company Sharepoint intranet site daily, creating blog posts for company news, both business and associate related. Collaborated with IT in Q3 2014 to redesign the intranet homepage to benefit user experience.

Lead a team of 3 project managers who executed all vacation-ownership related clients within the company, including Owner Services, Resort Management, National Sales and Marketing and Program Development. We also execute all corporate related projects, including corporate communication projects and pro bono work for local charities. Personally initiated all non-financial press releases and monitored our social media outlets, including Facebook and Google+. In 2011, we successfully executed over 900 projects, including monthly electronic newsletters for owner services, a variety of corporate-to-owner emails, web pages, and web sites, to name a few. We also released over 400 non-financial press releases for the company. Versatile and energetic, I consistently met deadlines and kept clients happy. This position with Bluegreen allowed me to focus on my strengths in communication, presentation and relationship building.

- Worked collectively and individually with 15 McDonald's franchisees, determining affective regional - Lead account team to successfully execute McDonald's Regional Advertising for Palm Beach, and Southwest Florida, including print, digital, aerial, outdoor, radio and TV advertising. -- Executed Analyses: pre and post-promotional as it pertains to profitability, food & paper cost, labor, transactions, average check and sales * daily, weekly and monthly co-op sales, as compared to regional and national numbers * day-part performance * product performance * product performance within ethnic groups. - Compared comp sales vs. incremental sales and how that pertained to the current business trends. - Prepared for and presented at monthly co-op meetings with McDonald's franchisees, McDonald's regional office staff and McDonald's vendors such as Coca-Cola® to keep franchisees abreast of recent promotion results and upcoming advertising opportunities. - Collaborated with outside vendors to get estimates on client projects, and negotiated lowest possible costs in an effort to save the franchisees and the agency money. - Helped execute McCafé and Angus Burger soft launch in South Florida, including multi-media experiential scavenger hunt, showcasing 3-foot-tall McCafe cups placed throughoutNaples and Fort Myers markets.

- Created incremental sales for select restaurants by planning and executing in-restaurant brand supporting events: sushi classes, sake tastings, educational student lunches, etc. - Identified sushi sales opportunity; Refocused advertising and increased December 2007 sales .85% over December 2006.- Reestablished relationship between corporate operations and South American franchisees.

Supervised team of automotive account executives and coordinators, managing up to $3 million in monthly budgets for individually owned automotive dealerships nationwide, including Ford, Chevrolet, Cadillac, GMC, Hummer Dodge, Chrysler, Jeep, BMW, Acura, Audi, Hyundai, Subaru and more. Increased year over year sales as much as 25% in various dealerships in declining automotive market. Planned annual media for each dealership, based on location, sales goals and product launches. Collaborated with media to determine most effective advertising plan, maintaining reach and frequency goals, and sold to client.Partnered with studio staff and graphic artists on production and layouts, ensuring the most effective messages were created, based on clients' needs.

Automotive advertising for a smaller agency allowed for more of a complete agency roll, including traffic coordination and media negotiation.Supervised coordination of $700,000 in monthly advertising plans, including media strategizing, budget negotiation and advertisement execution for 10 automotive dealerships nationwide - again handled almost all nameplates. Worked with DG Fast channel to traffic print ads, radio and television spots. Participated in new business pitches, including creative presentations and agency capability presentations.

Increased year over year sales as much as 10% in various dealerships, post 9/11Conducted weekly training classes for 15-20 junior account executives and account coordinators, teaching customer relations, ad layout, market research and ad execution.Successfully sold and launched promotional web sites geared toward database growth and management. Traffic increase of over 25% in various dealerships.