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Kimberly Brooks Email & Phone Number
Head of Performance Media | Media Planning and Buying
at
St. Jude Children's Research Hospital - ALSAC
1 work email found
@allstate.com
6 phones found area 407
LinkedIn matched
4 data sources
Profile completeness 100%
Current company
Role
Head of Performance Media | Media Planning and Buying
Location
Greater Philadelphia, United States, United States
Company size
Who is Kimberly Brooks? Overview
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Quick answer
Kimberly Brooks is listed as Head of Performance Media | Media Planning and Buying at St. Jude Children's Research Hospital - ALSAC, a company with 10160 employees, based in Greater Philadelphia, United States, United States. AeroLeads shows a work email signal at allstate.com, phone signal with area code 407, and a matched LinkedIn profile for Kimberly Brooks.
Kimberly Brooks previously worked as Director- Media Activation & Measurement at St. Jude Children'S Research Hospital - Alsac and Head of Performance Media at Allstate. Kimberly Brooks holds Bs With Distinction, Mass Communiction from University Of Delaware.
Company email context
Email format at St. Jude Children's Research Hospital - ALSAC
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{first}{last}@allstate.com
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AeroLeads found 1 current-domain work email signal for Kimberly Brooks. Compare company email patterns before reaching out.
Profile bio
About Kimberly Brooks
Kind and collaborative media executive with 16+ years of experience developing strong branding and direct response paid media campaigns with multi-million-dollar budgets for multiple brands with a concentration on team leadership, media planning & buying, audience segmentation, optimization against several KPIs (CAC, LTV, ROAS, etc), analysis (multi-touch and last-touch attribution, Media Mix Modeling analysis), and innovation through testing and learning. Direct experience building in-house media planning and buying teams across multiple product lines.College football (Florida State or Univ of Delaware all the way!), Ravens football, wine and Netflix enthusiast.
Listed skills include Online Marketing, Digital Marketing, Online Advertising, E Commerce, and 46 others.
Current workplace
Kimberly Brooks's current company
Company context helps verify the profile and gives searchers a useful next step.
St. Jude Children'S Research Hospital - Alsac
13 roles
Kimberly Brooks work experience
A career timeline built from the work history available for this profile.
Director- Media Activation & Measurement
Current
Jun 2024 - Present
Head Of Performance Media
- Lead the in-house Performance Media team of 21 individuals in media planning and buying (Paid Search, Paid Social, Programmatic Display, Affiliates, Lead Aggregators) across 20 lines of business for Allstate, National General, and Avail- Collaborate with Analytics, Media Ops, Brand Marketing, Finance, Legal, Creative and Product teams on campaign set up.
Feb 2022 - Dec 2023
Director, Acquisition
- Lead the internal User Acquisition team for paid media planning & buying (programmatic display, paid search, paid social, online video, CTV/OTT, DOOH, affiliates), organic media (Search Engine Optimization/App Store Optimization), omnichannel and partnership marketing efforts - Manage external agency resources for additional media planning & buying.
May 2020 - Feb 2022
Director, Digital Media
- Lead the internal Digital Media Planning & Buying team from strategy to execution across a combined 500 campaigns through display, online video, mobile, paid social, paid search, OTA listings, campaign implementation/trafficking, analytics and optimizations - Collaborate with International and Corporate Partnership agencies for best-in-class digital.
Oct 2015 - May 2020
Sr Manager, Online Media
- Lead the internal Online Media Planning & Buying team of 11 across a combined 500 campaigns through display, online video, mobile, paid social, paid search, campaign implementation/trafficking, analytics and optimizations. - Strengthen direct response-focused campaigns through partnerships with self-service DSPs for programmatic & audience segmentation.
Feb 2013 - Oct 2015
Sr. Manager, Ecommerce
- Primary eCommerce services contact for 15 full-service hotel properties across the state of Florida, while also leading a team of three eCommerce Managers. - Partner with SEO, PPC/Paid Search, Retailing, Demand Generation, Content and Brand teams to deliver solid online marketing strategies targeted to increase hotel bookings, room nights and revenue..
Jul 2012 - Feb 2013
Manager, Online Media Planning & Buying
- Developed and executed ROI-driven display, mobile and video online marketing campaigns across multiple lines of business and multiple points of origin in line with companies' overarching business strategies. - Streamlined RFP and vendor communication processes. - Managed vendor relationships and reviewed and negotiated media plans. - Created quarterly.
Jul 2009 - Jul 2012
Marketing Manager
- Identified and acquired quality leads for online degree programs through: planning and execution of online & offline media campaigns focused on lead generation, budget management, campaign analysis & optimizations through Google Analytics, copy writing and website content management, and coordination of approvals between senior leadership and client..
Jan 2009 - Aug 2009
Ecommerce Marketing Manager
- Project managed key company-wide initiatives, including: launching SmarterVacations.com- Wyndham Vacation Ownership's first web site utilizing online booking, strategic alliances with Orbitz and Expedia, multi-channel marketing partnerships with Arnold Palmer and Martha Stewart, pre-arrival vacation communication emails to guests and transferring.
Mar 2007 - Jan 2009
Affiliate Marketing Consultant
- Managed all marketing and promotional campaigns to increase online traffic to OrlandoCityBeat.com and orlandosentinel.com/travel. - Hired and managed grassroots street team. - Coordinated sponsorship of 10 events including contract negotiations, booth presence, collateral inventory, coordinating volunteers, and event evaluations- Managed media planning &.
May 2005 - Mar 2007
Relay For Life College Project Coordinator (1 Year Grant-Funded Position)
Jun 2004 - Jun 2005
Campus Rep Specialist
Jun 2002 - Jun 2004
2 education records
Kimberly Brooks education
Bs With Distinction, Mass Communiction
University Of Delaware
Master Of Science - Ms, Communication
Purdue University
FAQ
Frequently asked questions about Kimberly Brooks
Quick answers generated from the profile data available on this page.
What company does Kimberly Brooks work for?
Kimberly Brooks works for St. Jude Children's Research Hospital - ALSAC.
What is Kimberly Brooks's role at St. Jude Children's Research Hospital - ALSAC?
Kimberly Brooks is listed as Head of Performance Media | Media Planning and Buying at St. Jude Children's Research Hospital - ALSAC.
What is Kimberly Brooks's email address?
AeroLeads has found 1 work email signal at @allstate.com for Kimberly Brooks at St. Jude Children's Research Hospital - ALSAC.
What is Kimberly Brooks's phone number?
AeroLeads has found 6 phone signal(s) with area code 407 for Kimberly Brooks at St. Jude Children's Research Hospital - ALSAC.
Where is Kimberly Brooks based?
Kimberly Brooks is based in Greater Philadelphia, United States, United States while working with St. Jude Children's Research Hospital - ALSAC.
What companies has Kimberly Brooks worked for?
Kimberly Brooks has worked for St. Jude Children'S Research Hospital - Alsac, Allstate, Penn Interactive, Universal Orlando Resort, and Hilton Worldwide.
How can I contact Kimberly Brooks?
You can use AeroLeads to view verified contact signals for Kimberly Brooks at St. Jude Children's Research Hospital - ALSAC, including work email, phone, and LinkedIn data when available.
What schools did Kimberly Brooks attend?
Kimberly Brooks holds Bs With Distinction, Mass Communiction from University Of Delaware.
What skills is Kimberly Brooks known for?
Kimberly Brooks is listed with skills including Online Marketing, Digital Marketing, Online Advertising, E Commerce, Marketing, Email Marketing, Social Media Marketing, and Media Planning.
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