Kimberly Brooks Email & Phone Number

Philadelphia, Pa, Us

Memphis, Tn, Us

Northbrook, Il, Us

- Lead the in-house Performance Media team of 21 individuals in media planning and buying (Paid Search, Paid Social, Programmatic Display, Affiliates, Lead Aggregators) across 20 lines of business for Allstate, National General, and Avail- Collaborate with Analytics, Media Ops, Brand Marketing, Finance, Legal, Creative and Product teams on campaign set up, launch, and analysis- Create efficiencies in campaign processes to streamline and prioritize workflows based on overall company goals- Drive innovation in media buys through ongoing marketing research and partnership with industry-leading external vendors- Manage paid media budget and optimize spend between channels and vendors to deliver strong Return on Ad Spend (ROAS)- Leverage company performance insights, industry insights, and campaign performance to make data-driven decisions to improve paid media campaigns

Philadelphia, Pennsylvania, Us

- Lead the internal User Acquisition team for paid media planning & buying (programmatic display, paid search, paid social, online video, CTV/OTT, DOOH, affiliates), organic media (Search Engine Optimization/App Store Optimization), omnichannel and partnership marketing efforts - Manage external agency resources for additional media planning & buying support and creative development for acquisition efforts.- Develop strategic roadmap, build processes, hire and train talent, and build budget recommendations to launch Penn Interactive’s first in-house media planning & buying team- Collaborate with Business Intelligence, Retention, Creative, and Compliance to ensure acquisition efforts are best in class and performing above campaign benchmarks

Orlando, Florida, Us

- Lead the internal Digital Media Planning & Buying team from strategy to execution across a combined 500 campaigns through display, online video, mobile, paid social, paid search, OTA listings, campaign implementation/trafficking, analytics and optimizations - Collaborate with International and Corporate Partnership agencies for best-in-class digital media campaign strategies and executions - Develop key media strategies to deliver against company-wide KPIs and goals while ensuring online campaigns continually deliver above benchmarks- Strengthen direct response-focused campaigns through partnerships with self-service Demand-Side-Platforms (DSPs) for programmatic & audience segmentation capabilities, expanded retargeting tactics and dynamic creative strategies - Collaborate with internal creative teams on high-impact awareness campaigns featuring rich media, online video and innovative paid social tactics - Develop internal Online Media team as a digital Center of Excellence through marketing research, company-wide cross-training, thought leadership and innovative marketing plans

Orlando, Florida, Us

- Lead the internal Online Media Planning & Buying team of 11 across a combined 500 campaigns through display, online video, mobile, paid social, paid search, campaign implementation/trafficking, analytics and optimizations. - Strengthen direct response-focused campaigns through partnerships with self-service DSPs for programmatic & audience segmentation capabilities. - Expand retargeting and dynamic creative strategies. - Collaborate with internal creative teams on high-impact awareness campaigns featuring rich media, online video and innovative paid social tactics. - Develop internal Online Media team as an NBCUniversal Centers of Excellence through marketing research, cross-training, and innovative marketing plans.

Mclean, Va, Us

- Primary eCommerce services contact for 15 full-service hotel properties across the state of Florida, while also leading a team of three eCommerce Managers. - Partner with SEO, PPC/Paid Search, Retailing, Demand Generation, Content and Brand teams to deliver solid online marketing strategies targeted to increase hotel bookings, room nights and revenue. - Created and managed SEO and Recognition Task Forces for the Orlando regional office. - Analyzed and presented online marketing results to properties and senior leadership.

Orlando, Florida, Us

- Developed and executed ROI-driven display, mobile and video online marketing campaigns across multiple lines of business and multiple points of origin in line with companies' overarching business strategies. - Streamlined RFP and vendor communication processes. - Managed vendor relationships and reviewed and negotiated media plans. - Created quarterly presentations for Brand Management and Senior Leadership to include media overview and campaign analysis. - Managed team of direct reports responsible for assisting with online media planning & buying, invoice tracking and creative trafficking. - Worked with cross functional team members for brand integration in media plans. - Researched marketing tips and trends to evolve online campaigns based on the dynamic online marketplace.

London, Gb

- Identified and acquired quality leads for online degree programs through: planning and execution of online & offline media campaigns focused on lead generation, budget management, campaign analysis & optimizations through Google Analytics, copy writing and website content management, and coordination of approvals between senior leadership and client. - Successfully launched the re-branding online degree programs for two major clients within a three-month time span, including online and offline collateral, content and media buys.

Orlando, Fl, Us

- Project managed key company-wide initiatives, including: launching SmarterVacations.com- Wyndham Vacation Ownership's first web site utilizing online booking, strategic alliances with Orbitz and Expedia, multi-channel marketing partnerships with Arnold Palmer and Martha Stewart, pre-arrival vacation communication emails to guests and transferring business to a new call center. - Analyzed campaign results, presented findings and made recommendations based on market research and campaign performance. - Managed digital agency for Timeshares.com: revised digital marketing plans, weekly progress calls and report-outs to senior leadership. - Achieved inter-departmental collaboration with IT, eCommerce, Legal, Field Directors, and the Call Center reservation agents.

Orlando, Fl, Us

- Managed all marketing and promotional campaigns to increase online traffic to OrlandoCityBeat.com and orlandosentinel.com/travel. - Hired and managed grassroots street team. - Coordinated sponsorship of 10 events including contract negotiations, booth presence, collateral inventory, coordinating volunteers, and event evaluations- Managed media planning & buying for Orlando including online media (display, SEO, paid search and paid social), print media, local partnerships/promotions, grass roots marketing and viral marketing. - Managed annual budget. - Analyzed campaign metrics and optimized towards key benchmarks using Omniture.

Atlanta, Ga, Us

Lake Buena Vista, Florida, Us

Bs With Distinction, Mass Communiction

Master Of Science - Ms, Communication