There are rain-makers and play-makers. And then there are CHANGE-makers. Kimberly Capwell is a change-maker. She changed the PR agency game a decade ago when she founded Capwell Comm, Inc. to focus solely on venture-backed startups in the healthcare/wellness sector. She changed the agency architype by curating the client roster to partner with no more than 7 clients at a time — ensuring unwavering service that’s forged invaluable, long-term client relationships. She also changed the agency staffing model to prioritize senior-level experience to deliver proficiency with efficiency. Under Kimberly’s visionary leadership, Capwell Communications has received numerous industry awards, including “Best Boutique PR Agency” by Bulldog Reporter. The firm’s singular focus on strategic positioning and forward-motion “change communications” creates clear market differentiation to positively change positioning, reputation, and valuation for venture-backed healthcare and consumer wellness brands. Her agency’s portfolio of experience spans the healthcare and consumer wellness landscape with such notable brands as Dexcom, Dr. Scholl’s, Prolacta Bioscience, Ivantis, Evofem Biosciences, HearingLife, Edwards Lifesciences, Abbott Medical, WaveTec Vision, Baxter, and the National Stroke Association, to name just a few. Ranked among the nation’s top PR executives, Kimberly is the multiple recipient of the industry’s highest awards for strategic communications, healthcare marketing, consumer product PR, and media relations. The South Dakota native got her start as a country music radio DJ who brought a tri-state ratings landside to the station. Today, she is a wellness devotee and (almost) daily yogi with a recent obsession for swing dancing.