We are a digital marketing agency that helps companies use storytelling to connect with their audience and achieve business goals authentically. We believe the key is a solid foundation in your brand’s messaging, using content strategy and copywriting to craft compelling narratives that resonate with and engage your target audiences.✨ SERVICES• Editing• Blogging• Copywriting• Content Creation• Podcast Production• Contributing Writing• Social Media Management & Strategy✨ CLIENTS AT A GLANCE🤝🏽Miss Guinea USA 2015 Pageant•Coordinated the planning and production of activities such as red-carpet ceremonies, VIP dinners, and pageants. Designed a comprehensive media strategy with persuasive press releases and sponsorship letters to effectively promote events to target audiences and media outlets.•Liaised with media representatives, sponsors, and key stakeholders to facilitate event promotion and coverage, strengthening the organization's relationships within the industry.Breathing For Freedom•Developed and executed social media strategies to increase brand awareness, engagement, and conversion rates across multiple platforms.•Implemented content strategies and editing for press releases and articles, ensuring alignment with messaging and target audience to maximize viewer growth and brand awareness.🤝🏽MadameNoire, Moguldom Media Group•Created women of color-focused content covering lifestyle and cultural topics.🤝🏽Parade•Secured exclusive interviews with globally known Black entertainment stars and producers, including Keke Palmer, Rachel Lindsay, and Gabrielle Union.•Authored informative and reflective articles in response to recent affairs such as show premieres and the VMAs.🤝🏽Business Insider•Interviewed Gina Yashere, British comedian and actress, on the dynamics of being a woman of color in the entertainment industry. Authored a compelling and relatable narrative that resonated with readers and increased readership engagement.

•Led the planning and delivery for multimedia content strategies advocating for women working in the technology sector, promoting career development, technical education and community for 360,000 members globally, while directly managing 4 Email Automation Specialists and Video Editors.•Governed quarterly analytics and reporting, tracking market trends adjacent to content performance, illustrating KPIs such as unique visitor page reviews and subscriptions, leveraged by the CEO and cascaded staff for continuous planning. •Implemented a company-wide content calendar, establishing a standard process for creating and deploying weekly newsletters, blog posts, podcast episodes, and social media, in favor of 50 employees globally, including the UK, India, and Australia, expediting forecasting and time of completion. •Owned DEI Programming inclusive of Advocacy Townhalls and Toolkit as well as campaign development and production for 200 podcast episodes, expanding outreach effectiveness, and subscriber growth by 12%.

•Enforced a one brand voice and messaging by developing digital content strategies executed by social media managers, producers, video editor, and transcriber within Communications for a global audience of 235,000 people.

•Produced a weekly newsletter and promotional campaigns, including third-party commercials, promoting community partnerships, programming, and DEI, rendering a 32% increase in open rate and 120,000 subscribers.•Automated the RFP intake process, streamlining workflows for content fulfillment, which mitigated errors and maximized internal capabilities, while monitoring quality assurance and SEO analytics for impact measurements.

•Established a 3-month advancement content calendar focused on newsletters, email campaigns, and programming, emphasizing call of action and brand awareness, yielding 50% increase for event attendees at 1,500 participants.

•Organized events, negotiating vendor contracts, and coordinated 200 attendees and 3,000 clients as well as prepared lead-generating and client-engaging campaigns, while tracking $850,000 in expenditures per year, supporting senior leaders to include the VP and Director of Marketing.

•Directed copywritten, revenue-generated content of videos, workbooks, and sponsored offerings, implemented communication templates and marketing strategies for client-focused retreats with a reach of 26 countries.

•Created women of color-focused content covering lifestyle and cultural topics. (Client to Employee)

•Pitched innovative story ideas and wrote detailed reports on lifestyle and culture, with a focus on the African diaspora, contributing to diverse and engaging content for the publication.•Developed and implemented comprehensive content strategies and editorial calendars, aligning with organizational goals and audience interests to enhance content quality and consistency.

•Championed the Editor-in-Chief with calendar management, coordinating meetings, and maintaining the editorial calendar, ensuring smooth operations and timely content delivery.•Managed phone communications and organized files, contributing to an efficient and organized office environment.•Reported on local issues and events in the Norwood community in the Bronx, producing articles for a bi-weekly paper and online publication.•Pitched engaging and relevant story ideas to the Editor-in-Chief, enhancing the publication's content diversity and reader engagement.•Photographed events and subjects, edited images, and wrote captions to complement stories, providing a comprehensive visual and textual narrative.

•Pitched compelling stories on African news and issues from a business perspective, contributing to a diverse and engaging editorial mix.•Conducted in-depth interviews with top business executives from innovative companies, providing valuable insights and unique perspectives for readers.•Produced feature stories and Q&A articles on a monthly basis, consistently delivering high-quality, informative, and engaging content.

•Authored, edited, and published content on cultural exchange and community relations for online and newspaper outlets and attended high profile events at the United Nations Headquarters and White House for news coverage

• Launched a start-up company, assisting the CEO with initial setup and operational tasks.• Managed comprehensive administrative support to the CEO and founder, including calendar management, meeting coordination, and correspondence handling.•Conducted thorough research, organized data, and created essential documents using Microsoft Word and Excel, ensuring accurate and efficient business operations.•Authored engaging articles on diverse culinary topics for the company's website, contributing to content development and audience engagement.

•Managed administrative tasks, supporting the Editor-In-Chief, executing scheduling and correspondences to ensure effective operations.•Investigated and reported on local news relevant to the Norwood community in the Bronx, contributing regular articles for a biweekly newspaper.•Edited and proofread content for both the newspaper and website, ensuring accuracy, clarity, and adherence to editorial guidelines and standards.

•Curated content for the boutique public relations firm’s social media platforms, ensuring consistent engagement and brand representation.•Authored weekly blog posts for "Social Butterflies" focusing on current trends in social media, enhancing thought leadership and audience engagement.•Developed tailored proposals for post-production VFX clients, addressing specific needs and milestones, and provided monthly progress reports to ensure client satisfaction and project transparency.•Renewed social media accounts for multiple clients 3-4 times daily, implementing strategic content calendars to maximize reach and engagement.•Produced creative and compelling press releases for various clients, effectively communicating key messages and announcements to targeted media outlets and audiences.

•Partnered with the Online Editor and Producer of LAmag.com to update content on the management system, ensuring accuracy and timeliness.•Created engaging and informative stories for the CityThink and Culture Files sections of LAmag.com, including a popular "Tweets of the Day" post to drive reader engagement.•Managed social media platforms, including scheduling weekend posts for the Facebook page to maintain audience interaction and brand visibility.•Curated "web extras" derived from print features, enhancing online content with supplementary material to enrich reader experience.• Aided in the transition of print stories into online multimedia formats, contributing to the expansion of LAmag.com's digital content offerings and audience reach.

•Pitched compelling story ideas to editors of national and local media outlets, successfully securing coverage for clients and enhancing their visibility.•Conducted administrative tasks such as managing phone calls and email correspondence, ensuring smooth communication and efficient office operations.•Championed the Senior Publicist in coordinating client interview schedules and issuing press releases to media outlets, facilitating effective media relations and coverage.Event Coverage:•Enabled media coverage for Delta Sigma Theta Sorority, Inc. Suffrage March in March 2013.•Covered "An Evening with Freedom's Sisters" featuring Sonia Sanchez, Myrlie Evers-Williams, Ruby Dee, Constance White, Tonya Lewis Lee in March 2013.•Abetted with media coverage of the Ford Freedom Awards Roundtable and Awards in May 2012.•Contributed to media coverage for the Beautiful Women Inside and Out Conference in May 2011.

•Conducted extensive research on political views and developments related to immigration policies, producing insightful analyses and reports.•Utilized content management systems to edit and update website content, ensuring accuracy and relevance of information.•Organized materials and documentation for Board of Directors meetings, facilitating efficient decision-making and communication among stakeholders.•Collaborated with the Executive Assistant in managing expenses and coordinating the President’s schedule, demonstrating strong organizational and logistical skills.•Managed troubleshooting website issues and transcribed videos, contributing to the smooth operation and accessibility of online content.•Conducted phone calls from financial donors, fostering positive relationships and supporting fundraising efforts.

• Reported on local D.C. metropolitan, national, and breaking news for hunewsservice.com, delivering timely and accurate information to readers.•Managed the assignment, editing, and uploading of stories from contributing writers to the website, ensuring content quality and relevance.•Recognized with the "Outstanding Service and Dedication to Howard University News Service, Best Independent Website- SPJ Region 2" award, highlighting commitment to excellence in journalism and web publishing.

•Owned social media updates, ensuring consistent and engaging content to enhance brand visibility and audience engagement.•Coordinated with the Content Specialist for scheduling meetings, handling correspondence, and organizing files.•Sustained edits and media packages, contributing to the creation of compelling visual content that aligned with organizational goals and brand identity.