Kimberly Couzens Email & Phone Number

White Plains, New York, United States

- Create compelling marketing collateral (articles, videos, one-pagers, social media content, award nominations) to drive visibility of the Hospital’s programs, physician experts, community health initiatives, awards and growth - Write engaging copy for paid campaigns across web/digital, video, social media and direct mail- Develop internal/executive communications (email, print, speaking points)- Lead development of marketing materials for new physicians- Generate out-of-the-box ideas for marketing team for impactful events, panels, workshops, branded giveaways and more- Drive social media content creation, resulting in 15% follower growth annually; lead community management- Support media relations efforts for the organization and its medical experts, including online, print and broadcast opportunities

New York, New York, United States

- Wrote, edited and oversaw all communications for Rabbi Arthur Schneier Park East Day School and Park East Synagogue, including web, email, social media, signage and direct mail for multiple audiences, including members, parents, donors and prospects- Partnered with stakeholders at all levels of the organization to craft messaging around internal and external announcements, events, and initiatives- Designed social media and web graphics, flyers, signage and printed materials- Developed, posted and measured social media content in support of the institution's strategic goals on all social media accounts (nine accounts across the organization on Facebook, Instagram, Twitter and Linkedin)- Managed relationships with external vendors for design, photography and printing- Coordinated paid digital ad campaigns to promote events and other initiatives- Supervised one direct report

Greater New York City Area

-Wrote and edited media, marketing and thought leadership content, including bylined articles, media pitches and other press materials for assigned clients-Developed and executed media relations strategies, including media lists, pitch angles and outreach -Secured coverage, interviews, and byline opportunities with top-tier media outlets for assigned clients-Contributed to successful new business presentation with senior team leaders

Greater New York City Area

-Established and executed internal and external communications plans to increase visibility of Stern School of Business initiatives-Spearheaded media relations efforts to publicize faculty research, op-eds, awards, unique student experiences, and key events -Led the creation of digital content strategy and brand messaging across social media, digital signage, email newsletters and website-Packaged and showcased earned media coverage (70+ mentions/day) into website articles (15.6M visitors/year) and weekly email newsletter reaching 8K+ recipients across the university-Led implementation of TrendKite (now Cision) media database platform

Greater New York City Area

-Contributed to the strategy and creation of digital brand content across multiple platforms including the website, social media platforms (400K+ followers across Facebook, Instagram, LinkedIn, Pinterest, and Twitter), digital signage and email newsletters-Analyzed performance metrics for the website and social media platforms -Developed monthly and annual reports on KPIs to synthesize findings and present recommendations to optimize engagement-Spearheaded redesign of monthly email newsletter to weekly, mobile-friendly format

Greater New York City Area

-Monitored and distributed daily media coverage of Stern School of Business faculty, research, and programs-Served as point of contact for external inquiries and engaging senior leaders and key stakeholders as necessary-Managed Associate Dean’s calendar, expenses, travel, and correspondence

Greater New York City Area

-Prepared press releases, earnings reports, photos and videos for public distribution-Identified and resolved spelling, grammar, consistency and formatting issues -Assisted clients with website navigation and geographic distribution selection

Certificate, Integrated Marketing Communications

Courses completed towards certificate: -Social Media: Strategies for Digital Publishers -Analyzing Consumer Behavior -Be a Powerful.

Ba, Political Science, Spanish

Activities and Societies: The Greyhound student newspaper - opinion writer

Education record

Activities and Societies: The Orange student newspaper - assistant sports editor, New York State YMCA Youth & Government - District.